Technology Category

Use AI to Cleanse Salesforce Job Title Data in Treasure Data

Bring up the word “AI” and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business op...

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

Master BI Analytics with Adjust and Treasure Data Integrations

Peter Sondergaard of Gartner Research once said of BI analytics, “Information is the oil of the 21st century, and analytics is the combustion engine.” If you are to succeed in this interconnected world, not...

Capture the Power of Unified Analytics by Pairing Kochava and Treasure Data

In today's omni-channel world, marketers must contend with an abundance of data from multiple sources. Tracing the path to customer conversion has become incredibly challenging as a result. Kochava, a mobil...

How to Use Your Customer Data Platform for Unity Insights

Here is the data integration riddle of the day. What do you get when you integrate powerful app analytics and a robust customer data platform? The answer is: a comprehensive, meaningful, insightful look at your...

App Annie or Apptopia? 3 factors you need to consider

Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...

Innovation vs Security? Get the Best of Both Worlds with Treasure Data

In order to thrive, companies must introduce new technologies and innovate. Yet, 80% of organizations believe that security issues are impeding innovation and 37% believe that data security is the culprit. From...

Fluentd at Cloud Native Con Berlin

The Fluentd team went to Cloud Native Con Berlin in March. The team released product updates and spoke to packed houses in workshops and keynotes. Fluentd is an open-source logging system originally created by...

Better Facebook Ads ROI with Data-Driven Custom Audiences

If you're a Facebook Ad pro, you are already using Facebook Custom Audience. By letting the advertiser specify an ideal audience as an email list, Custom Audience improves targeting for Facebook Ads. Our new...

Adobe Summit Report: Can Adobe Own Experience?

“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...

5