Technology - Treasure Data Blog - Part 5

Technology

Use AI to Cleanse Salesforce Job Title Data in Treasure Data

Bring up the word AI and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business operatio...

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

How to Use Your Customer Data Platform for Unity Insights

If you were to ask the producers of Fruit Bump what it is that makes a good game great, they would say that it all comes down to a solid understanding of your game analytics. Seeking to create precise levels of...

App Annie or Apptopia? 3 factors you need to consider

Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...

Innovation vs Security? Get the Best of Both Worlds with Treasure Data

In order to thrive, companies must introduce new technologies and innovate. Yet, 80% of organizations believe that security issues are impeding innovation and 37% believe that data security is the culprit. From...

Better Facebook Ads ROI with Data-Driven Custom Audiences

If you're a Facebook Ad pro, you are already using Facebook Custom Audience. By letting the advertiser specify an ideal audience as an email list, Custom Audience improves targeting for Facebook Ads. Our new...

Adobe Summit Report: Can Adobe Own Experience?

“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...

Bring Rich Visualizations to Life with Treasure Data’s Microsoft Power BI Connector for Big Data Analytics

This connector allows you to write job results directly into your Microsoft Power BI datasets, bringing deeper insights to business leaders by enabling the combination of all your data in a single business inte...

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determini...

February 16, 2017

What’s 3rd Party Cookie, and how is it used to track users?

Previously, we covered what cookies are. Although we didn't say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary us...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why