Fluentd at Cloud Native Con Berlin
0The Fluentd team went to Cloud Native Con Berlin in March. The team released product updates and spoke to packed houses in workshops and keynotes. Fluentd is an open-source logging system originally created by...
Better Facebook Ads ROI with Data-Driven Custom Audiences
0If you're a Facebook Ad pro, you are already using Facebook Custom Audience. By letting the advertiser specify an ideal audience as an email list, Custom Audience improves targeting for Facebook Ads.
Our new...
Adobe Summit Report: Can Adobe Own Experience?
0“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet
At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...
Bring Rich Visualizations to Life with Treasure Data’s Microsoft Power BI Connector for Big Data Analytics
0We're excited to announce our recent, seamless integration with Microsoft Power BI.
This connector allows you to write job results directly into your Microsoft Power BI datasets, bringing deeper insights to...
What is Multi-Touch Attribution?
0Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale.
Attribution is the science of determini...
What’s 3rd Party Cookie, and how is it used to track users?
0Previously, we covered what cookies are. Although we didn't say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary us...
Customer Data Management, Step One: Setting up Google Tag Manager
0Setting up the plumbing
In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...
The Retail Data Landscape: Innovation and Disruption
0Product data is the new software.
Every company has more data available to it than it did just a few years ago. In fact, 90% of the world's data was collected in the past two years.[1][2]
But data alone w...
Cookies 101: How user tracking works
0If you are a digital marketer, you've likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to s...
4 Ways Customer Data Platforms Will Change the Way You Look at Marketing
0Imagine you're a telemarketer working your way through a list of cold leads. Every time you reach a live human being, you go into your canned pitch:
“Good morning, Mrs. Smith! I'm calling because I've g...