March 7, 2023Webinar Recap: Strategies and Tactics to Improve Customer Loyalty0Irene Sibaja, industry principal, retail, Treasure Data, shares top customer loyalty strategies and tactics for retailers. Get the recap here....
June 9, 2021CDP vs. DMP vs. CRM: Differences, Similarities, and Best Practices FAQ0Treasure Data outlines the differences between CDP, CRM and DMP marketing technology, and offers insights on today's best practices to deliver relevant, real-time, personalized customer experience (CX)....
September 25, 2020Hart Energy CDO’s Take on Digital Transformation, CDPs & Marketing0Mark Chiles, chief digital officer (CDO) and senior VP of digital at Hart Energy, explains how CDOs and their teams can use CDPs to respond quickly to change and to advance digital transformation....
June 23, 2020Summer Webinar Series for CMOs and Data-Driven Marketers0We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many org...
June 11, 2020[Webinar] Understanding (and Applying) Agile Marketing in the Real World0Confused by the advice to be agile? Don’t miss this expert advice from certified Agile coach Andrea Fryrear on common Agile marketing misconceptions and how to make it really work for your business....
February 21, 2019Bridging MarTech & AdTech: DMP, DSP and CDP Best Practices in Targeted Personalization0If you’re a digital marketer, you’ve got three tough jobs: Finding the right target audience, making the first sale, and converting those first sales into lifelong customers. All three jobs are tough; first...
August 10, 2018Keep Sales and Marketing On Track with a Real-Time Data Dashboard0As expectations grow for marketing and sales to work together to drive growth, having current and historical analytics at your fingertips is more important than ever. A joint survey we conducted with Forbes Ins...
July 31, 2018Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program0Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, ...
July 19, 2018GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level0Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...
June 15, 2018Data vs. Goliath: How retailers come out on top in the age of transformation0We read a lot these days about a “retail apocalypse.” The rise of Amazon, a glut of malls, and a growing preference for spending disposable income on experiences rather than things are often cited as signs ...