Summer Webinar Series for CMOs and Data-Driven Marketers
What can you do to make the right marketing moves—despite the dizzying changes in consumer needs and trends, customer journeys, and the digital transformations that have suddenly become so urgent? And how can your whole organization become more agile and more prepared for what’s to come?
We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many organizations are now facing.
So if you’re challenged with reworking customer experience or totally revamping marketing operations in response to Covid-19, and you’re tired of surfing HBO, Netflix, and Amazon, this roundup of transformative talks could be the results-driven viewing you need to take your marketing to the next level.
Go Beyond the Agile Buzz
Understanding (and Applying) Agile Marketing in the Real World with Andrea Fryrear
Want to learn more about how agile marketing works in the real world, where all of your customers and competitors live? Check out Agile marketing expert Andrea Fryrear’s webinar for straight talk about Agile myths, misconceptions, and mistakes to avoid. Andrea, co-founder of AgileSherpas, will also cover three of the latest tools for managing in an agile environment—and how to apply the lessons and techniques pioneered in Agile marketing throughout your organization. Extra-timely bonus: three Agile tools you can start applying today to ensure you’re doing the right work at the right time, even when you’re not sure what tomorrow looks like.
Meet Our New Marketing Overlords
The Future of Marketing 2030: Marketing to Machines and Augmented Humans with Tamara McCleary and Tom Treanor
Join Thulium CEO Tamara McCleary for a mind-bending glimpse at a future where if you want to market to humans, you’ve first got to impress a bot or an augmented customer. Join McCleary and Tom Treanor, global head of marketing at Arm Treasure Data, for a fireside chat and insights into the marketing automation implications of AR/VR, digital assistants, and ultra-personalized customer journeys. Don’t let the future overtake you. Get a jump on the future of digital marketing automation and strategic planning.
Stop Fighting with Your Competition
The Loyalty Loop: How Small insights Add Up to Big Business with Andrew Davis
Marketing guru and best-selling business book author Andrew Davis will cover why one of the most effective ways to grow our business isn’t fighting with the competition for the loyalty of consumers already in the market. Instead, it’s building relationships with consumers BEFORE they need us or SO they need us. Brands are leveraging insights from the customers they’ve won to build insights for the customers they want. And, they’re using the data they have to create amazing experiences for the customers they already serve. Join us to see how the Loyalty Loop can work for your business, and how you can use customer data to create a virtuous circle of better customer journeys, which leads to better marketing results.
Save the Dates
You won’t want to miss hearing these marketing experts speak. Save the dates now, and we’ll have more information soon at BrightTalk.
- Thursday, July 30 at 10 a.m. PDT for a webinar with Ann Handley, Chief Content Officer at MarketingProfs, and Tom Treanor, Global Head of Marketing at Arm Treasure Data
- Wednesday, August 26 at 10 a.m. PDT for a webinar with Digital Strategist, Brand & Influencer Consultant Shane Barker
So save your seat now and later pull up a beach chair (or at least a sandy Zoom background) and dream of an easier, more customer data-driven future—these webinars will help you figure out how you can make it happen. To keep up with our thought-provoking webinar series, subscribe to Arm Treasure Data’s BrightTalk Channel.