JC Quiambao - Treasure Data Blog

Author Archive for: "jc"

December 10, 2021

Partner Spotlight: Are CDPs Replacing CRM & Penetrating Midmarket? Allant Expert Perspective

Allant’s SVP of marketing, Stephanie Meade, discusses top trends in personalized marketing, digital transformation, location-based marketing, and geotargeting. She also explains hot trends in marketing....

Summer Webinar Series for CMOs and Data-Driven Marketers

We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many org...

Marketing Personalization: What It Means and Why It Matters

Data-driven marketing personalization is essential to turning potential prospects into paying customers. Marketing personalization is not as simple as adding “Hello [FIRST NAME] [LAST NAME],” to your email ...

January 10, 2020

NRF 2020: 5 Ways for Marketers to Enjoy NYC During Retail’s Biggest Show

If you’re on your way to NRF 2020—one of the biggest retail shows of the year—and wondering what to do to escape the conference cacophony (while still keeping your mind on marketing), this list is for you...

January 7, 2020

NRF 2020 Conference Sessions: How to Profit from Personalized CX

How will retail change in 2020 and beyond? NRF boasts more than 175 informative sessions, and we’ve highlighted five of the most relevant to personalized customer experiences that you won’t want to miss....

December 23, 2019

Games People Pay: How Data Enrichment Boosts Gaming & Entertainment Revenue

Data enrichment—powered by a customer data platform (CDP)—helps gaming companies improve revenues 3 ways: refining pricing strategies, segmenting players based on customer data, and prioritizing new feature...

November 7, 2019

Webinar: See for Yourself How Forrester Consulting Calculated an 802% ROI on Our CDP

Even if you’re a decision maker who’s used to hearing a lot of plucky pitches, an 802% ROI on a customer data platform (CDP) is a pretty audacious claim. You’d be right to scrutinize the calculations very...

October 23, 2019

[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results

What’s the ROI of a CDP? Forrester Consulting analyzed the returns and costs of customer data platforms (CDPs), and came up with 802% CDP ROI for our enterprise Customer Data Platform....

September 17, 2019

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you'll miss a critical feature that makes the difference between a good ...

Create the Ultimate, Actionable Marketing Dashboard

Ever feel overwhelmed by marketing reports? Think that maybe you're not getting the right data—or maybe not all of it? Frustrated with how long it takes to interpret your reports, so you and your team can mak...

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