Perspective - Treasure Data Blog - Part 3

Perspective Category

September 10, 2019

From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail

How can retailers with brick-and-mortar stores compete in the age of Amazon? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this a...

September 5, 2019

eTail East 2019: What You Missed If You Left Early

Did you miss some of the most interesting talks of eTail East 2019? The expo floor closed down Wednesday night, but Thursday's talks were among the most interesting of the show. The eTail presenters covered dis...

August 30, 2019

What CDPs are Good at—5 Ways Marketers Get Better Results with Customer Data Platforms

If it seems like you're hearing the term “customer data platform” or “CDP” everywhere, it's because you are, and with MarTech East just around the corner, you'll probably hear it a lot more. One big rea...

August 27, 2019

Why Bad Customer Data Is Worse than No Data at All

Is something off about the responses you get to your marketing campaigns? Do you sometimes get odd or conflicting results? It could be bad or incomplete data, and if it is, you're not alone. Our recent research...

August 22, 2019

11 Can’t-Miss Sessions at MarTech East 2019

This year's agenda for MarTech® East, taking place September 16-18 in Boston, looks especially packed with insightful presentations on marketing execution, data management, user experience, new technology, and...

August 20, 2019

5 Geo-targeting Success Stories (and What You Can Learn From Them)

Location, location, location. Smart marketers know that geotargeting represents a huge opportunity to increase customer conversion. Location-based advertising (LBA) has long been known to be an effective techni...

August 15, 2019

Four Customer Journey Maps (And Why You Might Need Them All)

The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to kno...

August 12, 2019

The Data Nerd’s Guide to eTail East

August 19-22, eTail East comes to Boston. For retailers and marketers who are fascinated by data—and that should be all of us—this show offers such an embarrassment of riches, it's easy to get option paraly...

Artificial Intelligence: 10 Best AI Conferences and Shows in Q3-Q4 2019

Whether you're an extrovert who enjoys handing out your business card or an introvert who prefers thoughtfully taking in the keynotes, AI shows and conferences represent a great opportunity to get the insights ...

Create the Ultimate, Actionable Marketing Dashboard

Ever feel overwhelmed by marketing reports? Think that maybe you're not getting the right data—or maybe not all of it? Frustrated with how long it takes to interpret your reports, so you and your team can mak...

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