Perspective - Treasure Data Blog - Part 3

Perspective Category

New Report Finds Enterprises Still Struggle to Provide One-to-One Personalization to Customers

News Highlights: Only 21 percent of enterprises feel they are highly successful in their personalization efforts Forty percent report their customer personalization efforts have had a direct impact on m...

PARCO Fights the “Retailpocalypse” with Omnichannel Personalization

“Data-driven company” is a title that many businesses long for. But PARCO Co. Ltd., which owns a chain of retail malls in Japan, has actually earned that title. It’s on the front lines of successful effor...

4 Key Trends for Retail Success in 2019 and Beyond

Retail is undergoing a sea change. So it's no surprise that retailers and brands everywhere are seeking strategies to help them anticipate future changes and avoid being a casualty of industry disruption. As t...

10 Beautiful Views to Enjoy at the Gartner Marketing Symposium

Expert advice, practical methodologies, and meaningful networking await you at the 2019 Gartner Marketing Symposium in San Diego. Each year, the conference features marketing leaders eager to share their insigh...

6 Gaming Trends to Watch Now: Get Ready for a Revolution

Each decade since the 70s has seen monumental changes in video games, but everything thus far will be a blip compared to what's coming in the next few years. Recently at GDC, I shared my views about the factors...

Beyond Multi-Channel: The Benefits of an Omnichannel Customer Experience

Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition. At the heart of it, omnichannel is about using customer (and potential customer) data wis...

12 Gartner Marketing Symposium Sessions for Data-Driven Marketers

The annual Gartner Marketing Symposium is right around the corner, and we're gearing up for three days of innovating, learning, and networking with marketing and technology leaders from all over. This year, the...

Hey Alexa, How Can Marketers Strategize and Optimize for Voice Search?

Have you used voice search today? If you’re in marketing, your customers probably have. According to Google’s mobile voice study, 41 percent of adults use voice search every day, conducting millions of quer...

Expert Insights on Five Marketing Trends You Need to Know Now

What's the most underused asset in most marketing organizations? Astonishingly, it's their data, according to consultant and e-commerce expert, Tim Peter. “The biggest challenge I've seen is that marketers...

Infographic: Personalization Perfection, B2C Companies that Get It Right Are Poised for Growth

Consumers crave personalized experiences, and companies are striving to meet (and exceed) their ever-increasing expectations. But cross the line, and you'll creep out the exact audience you're trying to win...

3