Perspective - Treasure Data Blog - Part 3

Perspective Category

January 8, 2019

Martech Leaders: 14 Visionaries to Read & Follo

Marketers have always needed a diverse skill set to be effective. We need to be creative but analytical, persuasive but helpful. We must be equally at home writing a blog, running a PPC campaign, and presenting...

January 7, 2019

5 Marketing Resolutions to Help You Make Your Numbers in 2019

New Year’s Resolutions clearly draw out a lot of mixed emotions, and many CMOs and marketers probably have stories of how previous years’ resolutions didn’t always pan out as well as expected. Many have a...

January 3, 2019

The Top 10 Digital Marketing Skills Your Team Needs in 2019

We've just hit 2019. And as fast as time flies, technology moves even faster. Scott Brinker's annual Marketing Technology Landscape supergraphic now displays more than 6,800 marketing technology solutions, with...

January 2, 2019

Our Top 10 Blogs on Marketing and Martech in 2018

What were marketing executives and technologists interested in reading about in 2018? Judging from Arm Treasure Data's blog page views, these were the hottest marketing topics: Customer data platform...

December 19, 2018

Too Many Marketing Data Sources? How CDPs Help You Profit from Them All

Data is the backbone of marketing today. But with the volume of customer data growing exponentially every year, how do you integrate, update, and assemble all that data into a unified view of each customer? It'...

December 18, 2018

Personalizing the Omnichannel Retail Experience

Connected consumers and the possibility of using many different types of data to personalize retail shopping experiences at every point in consumer journeys are driving innovative retailers to harvest previousl...

December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 states equally Adults are most comfortable handing over their email a...

December 11, 2018

Martech in Demand: What is a DSP and Why Should You Consider It?

What is a DSP and why does it matter to me? If this question is weighing on your mind, you’ve come to the right place. As data-driven marketers, our world is filled with acronyms and abbreviations, making it...

December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...

December 4, 2018

What CMOs Really Want from Martech: 5 Top CDP Requirements

Want to increase customer engagement and build profitable relationships with your customers? In a perfect world, marketers and IT would have the tools and structure in place to quickly gather customer data, int...

3