Perspective Category

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

If you’ve worked hard to meet the last round of requirements for the GDPR privacy requirements, and thought you could breathe a sigh of relief, we’ve got some bad news from California......

October 25, 2018

7 Key Data Analyst Skills for the Future

Today's companies are swimming in data, thanks to rapid advances in data ingestion, unification, and storage. This trend presents many opportunities for businesses to improve their strategies and operations —...

October 24, 2018

Three Ways Data Privacy Has Changed in 2018

Guest post by Ameesh Divatia, Co-Founder and CEO of Baffle. As we close out 2018, it's hard not to reflect on what has been a game-changing year for data privacy. Some might argue this was the year data priv...

October 23, 2018

Customer Data Platform Vendor Checklist: 8 Key Points of Comparison

The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. Innovators such as Amazon, Uber and Netflix are delivering a superior customer experienc...

October 18, 2018

Tag Management Systems: An Overview

I Already Have a Tag Management System: Why do I Need a Customer Data Platform? Digital marketers use tiny pixel images called tags, which are often combined with snippets of code, to measure and guide how con...

October 18, 2018

The Rise of Amazon: How Retail CMOs Fight Back

If you ask US retail executives what keeps them up at night, the answer is likely to be one thing: Amazon. Founded a little over two decades ago, the company is now the second US company in history (after Apple...

October 16, 2018

6 Steps for Using Data to Optimize Your Customer Experience

Improve your customer experience with a CDP What's so important about customer experience? Why does it matter to your bottom line? Today, companies are increasingly recognizing that a fast, streamlined, and en...

October 11, 2018

9 Key Takeaways from Martech East

Personally, I picked up a lot of new information and met all of my goals for the event. Attending the various keynotes, sessions and vendor talks, I picked up on several themes that are important to consider as...

October 10, 2018

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things

By 2025, a whopping 75 billion devices are expected to be connected to the internet, all of which will be generating an endless stream of complex yet powerful IoT data. And for data-driven marketers, this new d...

October 9, 2018

31+ Top 2019 Marketing Conferences to Gain That Competitive Edge

As marketers, we’ve shifted a significant portion of our attention and spend from offline channels to online. With that said, conferences are still a place where companies can expand their awareness with targ...

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