Perspective Category

September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

Customer Segmentation: The Case for Relevance in Retail Marketing The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer...

September 20, 2018

How a Customer Data Platform Supports Your Sales Team

Advanced Selling Techniques: How a Customer Data Platform Supports Your Sales Team I've literally trained thousands of salespeople, and so far I've never found one who liked working with multiple systems....

September 19, 2018

CMO Ken Herron Reveals His Top Tips for Surfacing Actionable IoT Data Insights

Hey marketers, question for you: Got data? Sure you do. But you're overwhelmed. The data keeps pouring in and piling up—especially when it comes to the Internet of Things (IoT) devices—and you're trying to ...

September 18, 2018

Attention Automakers: Take Control of Your Data

Before the Internet, your average car buyer got their information from a friend, an ad, or the sales rep at their local dealership. Now, consumers are walking into dealerships so sure of what they've read on...

September 13, 2018

Why Retailers Need to Focus on Omni-channel Experience

The Death of Retail: Fact or Fiction? It's hard to get a handle on what exactly is going on in the retail world. Store closings and bankruptcies have been dominating the headlines for well over a year. Toys R ...

September 12, 2018

From IoT to ROI: 10 Leading Experts Divulge Insights on How Marketers Can Leverage IoT Data

There's no avoiding it. There's no running from it. There's no denying it. The Internet of Things (IoT), and its endless stream of complex device data, is a strategic game-changer for marketers. In fact, Mar...

September 11, 2018

The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data

Cross-selling and upselling are traditional merchandising strateg...

September 6, 2018

How to Implement a Customer Data Platform (CDP)

How to Implement a Customer Data Platform (CDP) Three ways to increase the effectiveness of your enterprise implementation. The technology everyone's talking about is the enterprise customer data platform (...

September 4, 2018

Customer Data Platforms for B2B

While enterprise customer data platforms (CDPs) have roots in the consumer world, they are just as valuable for B2B companies with complex sales cycles. Amit Erand...

August 30, 2018

Meeting the Data Analytics Skills Challenge

Building a Customer Data-Driven Organization Starts with Talent and Tech A few years ago, Alec Ross, author of The Industries of the Future, described data as “the raw material of the information age” — ...

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