Perspective - Treasure Data Blog - Part 3

Perspective Category

B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier

When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and...

Win or Learn—What Marketing Experts Learned from Their Mistakes

How can we use our slip-ups as a springboard for success? It can be challenging to turn our gaffes into gold. To help, we reached out to industry experts to learn how they turned their flubs and failures into i...

February 28, 2020

5 Brands that Focus on Omnichannel Customer Experience

Technology continues to redefine what’s possible in omnichannel marketing. But what exactly does a good omnichannel approach look like—both from the customer’s point of view, and that of the marketers who...

February 26, 2020

How to Boost Customer Retention, Reduce Attrition Rates with Martech

With a plethora of brands vying for each consumer’s attention, marketers can’t assume they will win a repeat purchase, let alone brand loyalty. Here’s how advanced martech can help companies reduce custom...

February 24, 2020

Trends to Look for at eTail West 2020, and 3 Predictions Every Marketer Should Know

What are experts predicting for retail this year? These 3 trends—AI, machine learning, and differentiated customer experience (CX)—will change everything for those who adopt a winning strategy—and for tho...

February 21, 2020

Experience-Based Marketing: How to Get It Right with Personalization and Data

What kind of experiences are you providing the people you want to reach? In experience-based marketing, the goal is to transform every interaction with a potential or existing customer into a compelling experie...

February 18, 2020

‘Godfather of Content Marketing’ Joe Pulizzi on Reaching Customers

If you are a marketer, chances are you know his bestselling books Killing Marketing, Content Inc., and Epic Content Marketing. If you’re a content marketer, you know him as the founder of the Content Marketin...

February 11, 2020

Frost & Sullivan Names Arm Treasure Data ‘Global Company of the Year’ in CDPs

Find out why Frost & Sullivan named us “Global Company of the Year” in the CDP category. Reasons include strengths in analytics, data management, use of AI, and prebuilt, easily configurable solutions....

February 10, 2020

How Does Multi-Touch Attribution Work? And What Convinced the Customer to Buy?

What worked best in your last marketing campaign? Which customer touches were most influential in getting customers to buy? Here’s how multi-touch attribution helps you answer these complicated questions....

February 6, 2020

Marketing Inspiration: 10 Ways Experts Fight February Funk

We asked marketing experts like Shep Hyken, Chris Penn, Mellissah Smith, Martin Jones and more how they stay inspired. Here is a list of their best tips, books, blogs, and podcasts to keep your marketing motiva...

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