Perspective Category

September 6, 2018

How to Implement a Customer Data Platform (CDP)

How to Implement a Customer Data Platform (CDP) Three ways to increase the effectiveness of your enterprise implementation. The technology everyone's talking about is the enterprise customer data platform (...

September 4, 2018

Customer Data Platforms for B2B

While enterprise customer data platforms (CDPs) have roots in the consumer world, they are just as valuable for B2B companies with complex sales cycles. Amit Erand...

August 30, 2018

Meeting the Data Analytics Skills Challenge

Today the amount of customer data available has reached almost unimaginable heights. With billions of data points at their fingertips, companies are faced with the challenge of knowing what to do with it.....

August 28, 2018

4 Challenges Marketers Face Moving from Segmentation to (More Effective) Lookalike Audiences

This is post #2 in the The Fundamentals of Disruptive Marketing blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disrupt...

August 23, 2018

Back to School Again? Customer Data Platforms (CDPs) Help Retailers Change the Game

Retailers know that back-to-school shopping is still a big deal. In fact, it is the second biggest shopping season of the year, following only the winter holidays in terms of total revenue. This year, according...

August 21, 2018

Fundamentals of Disruptive Marketing: Predicting and Minimizing Churn

The Fundamentals of Disruptive Marketing is a blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disruption across industr...

August 16, 2018

The Potential of IoT Data in Marketing: Words of Wisdom from 9 Industry Thought Leaders

It’s the age of data—lots of data. And marketers know that data holds the key to unlocking the hearts and minds of their customers and prospects. After all, as consumer expectations for better on-demand, .....

August 14, 2018

Building a Data-Driven Organization: How to Overcome 3 Common Barriers to Using Customer Data Effectively

Building a Data-Driven Organization: How to Overcome 3 Common Barriers to Using Customer Data Effectively Building a Data-Driven Organization is a blog series developed in conjunction with the Treasure Data ...

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, ...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

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