Perspective - Treasure Data Blog - Part 6

Perspective Category

October 18, 2018

Tag Management Systems: An Overview

I Already Have a Tag Management System: Why do I Need a Customer Data Platform? Digital marketers use tiny pixel images called tags, which are often combined with snippets of code, to measure and guide how con...

October 18, 2018

The Rise of Amazon: How Retail CMOs Fight Back

If you ask US retail executives what keeps them up at night, the answer is likely to be one thing: Amazon. Founded a little over two decades ago, the company is now the second US company in history (after Apple...

October 16, 2018

6 Steps for Using Data to Optimize Your Customer Experience

What’s so important about customer experience? Why does it matter to your bottom line? Today, companies are increasingly recognizing that a fast, streamlined, and engaging customer experience gives them a sig...

October 11, 2018

9 Key Takeaways from Martech East

Personally, I picked up a lot of new information and met all of my goals for the event. Attending the various keynotes, sessions and vendor talks, I picked up on several themes that are important to consider as...

October 10, 2018

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things

By 2025, a whopping 75 billion devices are expected to be connected to the internet, all of which will be generating an endless stream of complex yet powerful IoT data. And for data-driven marketers, this new d...

October 9, 2018

31+ Top 2019 Marketing Conferences to Gain That Competitive Edge

As marketers, we’ve shifted a significant portion of our attention and spend from offline channels to online. With that said, conferences are still a place where companies can expand their awareness with targ...

October 4, 2018

6 Ways Companies Use Predictive Analytics Across Industries

Predictive analytics is the use of data, algorithms, and ML techniques to assign ‘scores' to various user segments based on historical data. Its goal is to assess a likelihood of future events — such as a p...

October 3, 2018

A Treasure Trove of Marketing Insights: CMO Ian Gertler Details 5 Real-Time Benefits of IoT Data

The data is pouring in. And savvy marketers like you are turning that data into insight to drive better decision-making and enhance the customer experience and outcomes. But the Internet of Things (IoT) and its...

September 27, 2018

Retail: Customer Journey Mapping & Analytics with a CDP

The customer relationship with brands is rapidly evolving. While brands used to rely on pre-determined customer journeys that directed the pathway from awareness to sale, today's wide variety of channels and mu...

September 26, 2018

Coach and Advisor Daniel Elizalde’s Take on IoT Data Opportunities & Marketing Musts

For many marketers, the Internet of Things (IoT) and its constant stream of device data is the new kid on the marketing block. And all the potential it holds is intriguing, yet terrifying—inspiring, yet somew...

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