Perspective - Treasure Data Blog - Part 5

Perspective Category

Forbes: How Much Is Customer Loyalty Worth? The Answer is Personal

The term “customer loyalty” gets tossed around boardrooms and bullpens cavalierly as an idea for improving profits. But according to a recent Forbes Insights survey of 200 senior executives at global compan...

3 Ways Retail Marketers Orchestrate Perfect Omnichannel Customer Experiences

Customer experience (CX) is the last, best way for retailers to differentiate from the competition. The other guy can almost always offer a slightly better deal, and it's hard to beat the convenience of having ...

7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

It's morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related e...

Martech Report: What These Marketers Know that Every CXO Needs to Hear

Oceans of ink and billions of bits have been spilled recently to describe the perils and problems facing business-to-consumer (B2C) businesses—especially retail—and their CMOs. But according to a recent rep...

These 3 Awesome Businesses Reimagined Customer Journeys—Could Yours?

Data drives growth. Every day, customers all over the world make purchase decisions—and every day, marketers strive to understand which factors impact those decisions most. With the right data delivered at th...

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them

If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...

What’s Driving Demand for Customer Data Platforms?

Learn more. Watch our 20-minute webinar: What is a CDP? Check the video If you've been paying attention to marketing news, you've heard the term “customer data platform” or “CDP” a lot lately. The n...

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes

Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers thro...

What Is a CDP—And How Can I Choose the Right One?

As businesses increasingly use customer data to personalize customer journeys, they're finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create ...

How Marketing Surprises Inspire New Product Marketing and Targeting

When an invention comes into the world, no one can say for certain where it will end up. Just consider the humble QR code. Denso Wave, a Japanese company, created QR codes in 1994 to track vehicles and part...

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