Perspective - Treasure Data Blog - Part 4

Perspective

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide

Accurate, detailed, and up-to-date data is key to build and nurture ongoing relationships with your customers. Find out how to make the complex process of data enrichment automatic and continuous....

Lessons Learned WFH—5 Tips to Make It Work for You

With so many people unexpectedly working from home, I figured I would share the top 5 lessons that have helped me be efficient in my role while constantly adding value to my team, peers, and the rest of the org...

Marketing Personalization: What It Means and Why It Matters

Data-driven marketing personalization is essential to turning potential prospects into paying customers. Marketing personalization is not as simple as adding “Hello [FIRST NAME] [LAST NAME],” to your email ...

New Study Finds Data Key to Unlocking Superior Customer Experience

New research from Forbes Insights shows the incredible importance placed on customer experience (CX). But what does CX really mean and how can companies better deliver positive experiences to all of their consu...

B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier

When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and...

Win or Learn—What Marketing Experts Learned from Their Mistakes

How can we use our slip-ups as a springboard for success? It can be challenging to turn our gaffes into gold. To help, we reached out to industry experts to learn how they turned their flubs and failures into i...

February 28, 2020

5 Brands that Focus on Omnichannel Customer Experience

Technology continues to redefine what’s possible in omnichannel marketing. But what exactly does a good omnichannel approach look like—both from the customer’s point of view, and that of the marketers who...

February 26, 2020

How to Boost Customer Retention, Reduce Attrition Rates with Martech

With a plethora of brands vying for each consumer’s attention, marketers can’t assume they will win a repeat purchase, let alone brand loyalty. Here’s how advanced martech can help companies reduce custom...

February 24, 2020

Trends to Look for at eTail West 2020, and 3 Predictions Every Marketer Should Know

What are experts predicting for retail this year? These 3 trends—AI, machine learning, and differentiated customer experience (CX)—will change everything for those who adopt a winning strategy—and for tho...

February 21, 2020

Experience-Based Marketing: How to Get It Right with Personalization and Data

What kind of experiences are you providing the people you want to reach? In experience-based marketing, the goal is to transform every interaction with a potential or existing customer into a compelling experie...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why