Perspective Category

October 4, 2018

6 Ways Companies Use Predictive Analytics Across Industries

Predictive analytics is the use of data, algorithms, and ML techniques to assign ‘scores' to various user segments based on historical data. Its goal is to assess a likelihood of future events — such as a p...

October 3, 2018

A Treasure Trove of Marketing Insights: CMO Ian Gertler Details 5 Real-Time Benefits of IoT Data

The data is pouring in. And savvy marketers like you are turning that data into insight to drive better decision-making and enhance the customer experience and outcomes. But the Internet of Things (IoT) and its...

September 27, 2018

Retail: Customer Journey Mapping & Analytics with a CDP

Customer Journey Mapping & Analytics with a CDP The customer relationship with brands is rapidly evolving. While brands used to rely on pre-determined customer journeys that directed the pathway from aware...

September 26, 2018

Coach and Advisor Daniel Elizalde’s Take on IoT Data Opportunities & Marketing Musts

For many marketers, the Internet of Things (IoT) and its constant stream of device data is the new kid on the marketing block. And all the potential it holds is intriguing, yet terrifying—inspiring, yet somew...

September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer experiences. Winning the loyalty of the customer is more crucial n...

September 20, 2018

How a Customer Data Platform Supports Your Sales Team

Advanced Selling Techniques: How a Customer Data Platform Supports Your Sales Team I've literally trained thousands of salespeople, and so far I've never found one who liked working with multiple systems....

September 19, 2018

CMO Ken Herron Reveals His Top Tips for Surfacing Actionable IoT Data Insights

Hey marketers, question for you: Got data? Sure you do. But you’re overwhelmed. The data keeps pouring in and piling up—especially when it comes to the Internet of Things (IoT) devices—and you’re .....

September 18, 2018

Attention Automakers: Take Control of Your Data

Before the Internet, your average car buyer got their information from a friend, an ad, or the sales rep at their local dealership. Now, consumers are walking into dealerships so sure of what they've read on...

September 13, 2018

Why Retailers Need to Focus on Omni-channel Experience

The Death of Retail: Fact or Fiction? It’s hard to get a handle on what exactly is going on in the retail world. Store closings and bankruptcies have been dominating the headlines for well over a year. Toys ...

September 12, 2018

From IoT to ROI: 10 Leading Experts Divulge Insights on How Marketers Can Leverage IoT Data

There’s no avoiding it. There’s no running from it. There’s no denying it. The Internet of Things (IoT), and its endless stream of complex device data, is a strategic game-changer for marketers......

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