Perspective - Treasure Data Blog - Part 4

Perspective Category

January 31, 2020

Martech Skills 2020: 10 Top Skills Your Digital Marketing Team Needs

Beyond the fundamentals, what advanced skills are likely to give your team the edge over competitors in 2020? We've rounded up 10 top skills to consider acquiring or upgrading in the year ahead....

January 28, 2020

[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)

Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purpose...

January 24, 2020

5G’s Finally Here—5 Ways It Will Change Digital Marketing in 2020 and Beyond

Buzz around 5G has been growing louder, but by now, the overly optimistic, under-delivered projections of previous years might have left you jadedly wondering, “Why shouldn’t I ignore 5G for a little while ...

January 22, 2020

NRF 2020: From Goop to Godiva, the Next Retail Battleground Is Differentiated Customer Experience

At NRF 2020, businesses from Gwyneth Paltrow’s Goop to Godiva focused on personalized customer experience (CX). Customer data platforms (CDPs) automatically tailor customer experiences and were also a hot top...

January 15, 2020

Interview with technology leader and bestselling author of ‘Driving Digital’

Want to stay ahead of disruption through digital transformation? We spoke to Isaac Sacolick to find out how. He literally wrote the Amazon bestseller, “Driving Digital: The Leader’s Guide to Business Transf...

January 10, 2020

NRF 2020: 5 Ways for Marketers to Enjoy NYC During Retail’s Biggest Show

If you’re on your way to NRF 2020—one of the biggest retail shows of the year—and wondering what to do to escape the conference cacophony (while still keeping your mind on marketing), this list is for you...

January 9, 2020

2020 Retail Report: Is Personalized Customer Experience the Whole Retail Game Now?

A new study reveals retail is betting big on data-driven technologies to drive tailored and personalized customer experiences (CX) and better engage with their customers throughout the purchasing lifecycle....

January 7, 2020

NRF 2020 Conference Sessions: How to Profit from Personalized CX

How will retail change in 2020 and beyond? NRF boasts more than 175 informative sessions, and we’ve highlighted five of the most relevant to personalized customer experiences that you won’t want to miss....

January 2, 2020

2020 Martech Trends for Modern Marketers

The average marketing team has nearly 100 martech tools, so it’s no surprise the hottest trends in martech are focused on improving martech effectiveness, increasing return on investment, and building loyalty...

December 30, 2019

Best of 2019: Our Top 10 Blogs on Marketing and Martech in 2019—With Bonus Updates

What fascinated and resonated last year with CMOs, marketing directors, digital transformation experts and data scientists? Our “most-read” blog list shows you what’s on the minds of digital marketing lea...

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report