Perspective - Treasure Data Blog - Part 4

Perspective Category

February 7, 2019

Infographic: 9 Digital Marketing Trends and Martech Shaping 2019 and Beyond

These 9 trends that listed here in this blog post will dominate events and technology in 2019, and probably beyond! Click here to learn more......

February 5, 2019

Martech Stack Bloat — Does Your Martech Stack Need a Marie Kondo Clean-out?

No industry is immune to the wave of disruptive digital innovation that we are seeing today. At the core of this disruption—being driven by startups and incumbent players such as Amazon, Google, and Facebook ...

January 31, 2019

Thinking of Engineering Management? These Great Books Help You Make the Move

I began writing this post as a follow-up to a talk I presented last year about learning how to be a manager after being a developer. One of the unfortunate truths of our...

January 29, 2019

2019 Marketing Technology (MarTech) Trends Marketers Need to Know

Marketing is a never-ending cycle of optimization and measurement. We never sit back and say, Well, that’s the best result we can get. We’re done. Set-it-and-forget-it is not in a marketer’s vocabulary......

January 24, 2019

Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

For the second year in a row, our company has been included in the Gartner Data Management Solution for Analytics Magic Quadrant. Gartner evaluated 19 vendors based on their completeness of vision and ability t...

January 22, 2019

How to Use Data-Driven Personalization to Boost Sales

Marketers: Do you ever feel like your audience is maybe just not that into you? Sure, they liked your latest Facebook video. They tapped on your Instagram story. But your follow-up emails go unopened. It’s ge...

January 16, 2019

Don’t Lose Track of Your Customers! CDPs Create Unified Customer Profiles

What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term......

January 14, 2019

Customer Data Platforms: Should You Build or Buy a New CDP?

To build or to buy a customer data platform (CDP); that is the question. By now, forward-thinking CMOs in every industry have recognized the power of data-driven marketing-how it increases engagement and helps ...

January 8, 2019

Martech Leaders: 14 Visionaries to Read & Follow

Marketers have always needed a diverse skill set to be effective. We need to be creative but analytical, persuasive but helpful. We must be equally at home writing a blog, running a PPC campaign, and presenting...

January 7, 2019

5 Marketing Resolutions to Help You Make Your Numbers in 2019

New Year’s Resolutions clearly draw out a lot of mixed emotions, and many CMOs and marketers probably have stories of how previous years’ resolutions didn’t always pan out as well as expected. Many have a...

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