Category Archive for: "Perspective"

February 8, 2018

Make Your Customer Data Platform a Corporate Asset

3 rules to help you not build yet another customer data silo. Who “owns” the customer experience? For companies like yours – seeking to deliver outcomes that keep customers engaged and loyal – few q...

Top Ten Tricks to Maximize Your Social Reach for B2B Enterprises

In December I was given a new area of responsibility (social media manager for a B2B start up) and since then I have been managing all organic and paid campaigns for our Facebook, Twitter, LinkedIn and Instagra...

Customer Data Platform: Is It About Marketer Control or Data Access?

Over at Customer Data Platform (CDP) Institute, David Raab raised an interesting point: Does a CDP need to be “marketer-controlled”? His argument against the very definition he coined comes down to two poin...

7 Do’s and Dont’s for Trade Show Event Marketing in 2017

The live experience is still a powerful marketing tool in our increasingly digital world. While one-to-one digital marketing techniques are effective, there is nothing like being face-to-face your prospects and...

Why Google Analytics Has Not Killed Adobe Analytics (…Yet)

Adobe Summit is here (and yes, Treasure Data has a booth). It's arguably the biggest conference focused on digital marketers and Adobe Marketing Cloud customers with 14,000+ expected attendees. ...

August 23, 2016

It’s not about the size of your data, but since we’re all counting…

Maybe you're new to the data world. In which case: tl;dr data size doesn't matter but we still love to compare. If you're still chuckling, then perhaps you've noticed the proliferating number of #humblebrags on Hacker News about the size of someone's data pipe. The headline usually goes something...

The Data Drive Podcast, Episode 1: Ian Johnson and D3.js

At Treasure Data, we've started this month with a new podcast: The Data Drive. In our series, we survey cutting-edge technologies in the data analytics space, and interview their inventors, contributors, and po...

Opening up the Great Wide Open, Atlanta, March 16-17, 2016

It's not often the case that you get to combine both a cutting-edge technology conference with a market that, in many ways, is only just waking up to the possibilities of open source analytics. But that's exactly what the Great Wide Open Conference (GWOC) is and I'm glad I got to attend this year!...

October 8, 2015

Redshift is 400x Bigger than MySQL Yet MySQL is More Popular

The Amazon Redshift COPY Command Guide is now available! There are good reasons for the hype around Amazon Redshift. Redshift is blazing fast and not that much more expensive than MySQL or PostgreSQL, the traditional mainstay of data engineers. But is Amazon Redshift really becoming predominant i...

October 1, 2015

Treasure Data Presents: Data Driven Sales That Scale – Building AI That Searches, Learns, and Sells

The LeadGenius and Treasure Data meetup in mid-September was another hit in our SVDE meetup series! The September 16th event, featuring Co-Founder and Chief Scientist at LeadGenius, Anand Kulkarni, drew about 22 data scientists, and was hosted, as always, with excellence, at Heavybit in SF. A great ...

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