Perspective - Treasure Data Blog - Part 2

Perspective

CDP Academy: Customer Data Resources for Every Marketer

CDP Academy, a new resource for marketers, features real-world successes in customer data-driven personalization, new customer acquisition, predictive analytics, targeting, and segmentation....

Marketing in a Downturn: 16 Unexpectedly Helpful Resources for Marketers

The disruption caused by Covid-19 has presented marketers with an unexpected opportunity to reflect on how to adjust strategies and business operations. Here are 16 smart resources to help you find your way in ...

Is Your Data Privacy Compliance Missing a Critical Customer Data Element?

It might seem like a data privacy paradox: The same technology that unifies customer data profiles for targeting, segmentation, and customer personalization is also key to efficient data privacy compliance....

First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means

A CDP has won the 2020 CODiE Award for “Best Marketing Solution,” an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises....

The North Face Q&A: 6 Ways Brands Are Navigating the Coronavirus Crisis

How are brands and marketers navigating the coronavirus crisis? That was the central question at the recent Brand Innovators Virtual Summit, where experts from some of the most successful brands in the world we...

Customer Data: How Brands Can Prep for the Post-Covid Consumer

How can retailers and brands cope with wild shifts in customer journeys and demand? Customer data platforms (CDPs) and analytics could help lead the way to new profitable customer journeys in the post-Covid wor...

3 Ways Automakers Can Use Customer Data to Rethink How to Sell Cars

As automotive companies rework how to reach consumers, we look at three data-driven strategies and the automakers imploring these techniques, including Subaru, Ford, Honda, and Fiat Chrysler Automobiles....

CDP Breathes a Second Life into Marketing: How New CDP Tools Boost Customer Acquisition

Consumer behavior is changing quickly, and businesses need to keep up. New CDP features make it easier and cheaper to acquire new customers, administer security and privacy controls, and personalize customer jo...

14 Essential Customer Experience Books to Help You Rethink Your CX

Wondering what customer experience (CX) will look like for the rest of 2020 and beyond? To help you puzzle out the right response to rapidly changing consumer needs, we’ve compiled a list of 14 CX books to re...

Six Ways Your Brand Can Connect with Customers in the Current Crisis

With the right approach, brands can continue to be relevant and helpful to their customers even during today’s crisis. Here are some of our favorite examples of brands connecting with customers right now....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why