Perspective Category

December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...

December 4, 2018

What CMOs Really Want from Martech: 5 Top CDP Requirements

Many have already invested in other martech such as Salesforce, Marketo, and any of more than 100 popular marketing tools that all handle some aspect of marketing: email, social media, CRM, Web analytics and mo...

November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

Less than a year later, the company is more mired than ever in controversy, but the scandal has served as a catalyst for consumers' growing awareness about the amount of personal data that's collected, as well ...

November 27, 2018

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step

Omnichannel marketing is fast becoming a requirement for success, and smart CMOs know it. But as with almost everything in marketing and sales, the devil is in the details. it’s tough to know how to get star...

November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

Retail Personalization is a very abstract, impersonal-sounding term. Perhaps that’s why it’s often used with more customer-centric words like customer personas and “customer journey.” Smart CMOs know th...

November 15, 2018

The Marketing Value of AI Is Rising: 6 Ways AI Boosts Results

What's the marketing value of AI? Does artificial intelligence (AI) really earn its keep in sales and smart retailing? And how can you use it to boost your marketing ROI? Long a topic of science fiction and ...

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. Yet marketing teams often need outside help to make...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

Here’s a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy compliance with the California Consumer Privacy Act (CC...

November 6, 2018

What’s the Future for CDPs? An Interview with the CDP Institute’s David Raab

Customer Data Platforms, or CDPs, are a major topic of discussion these days amongst marketing, marketing operations, and IT leaders. With rising volumes of data, and increasing pressure on companies......

November 1, 2018

5 Ways IoT Customer Data Will Change Every Job in Retail

More than 20 years ago, websites changed how brands connected with customers. Ten years later, social media and mobile devices helped communication between them become a two-way street. Today, we're in the mids...

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