Perspective - Treasure Data Blog - Part 2

Perspective Category

December 17, 2019

Interview with Rosanne Saccone on what it takes for marketing teams to be truly customer-centric

CMO Roseanne Saccone says that the future of data-driven marketing lies in after-purchase customer experience and teams collaborating businesswide....

December 12, 2019

How to Make Your Marketing Emails Undeletable with Customer Data

Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers....

December 9, 2019

Interview with Sarah Evans on combining marketing and PR tactics for maximum impact

What is the biggest change transforming PR and marketing? It might just be the easy availability of data, something Sarah Evans, a recognized expert in PR and marketing, says is “both exciting and scary.”...

December 4, 2019

30 Omnichannel Personalization Stats for B2C Marketers

If you’re like most B2C marketers, the question is no longer, “Why omnichannel marketing?” You’ve probably already embraced the idea of data-driven marketing. Now the question is how to get the data you...

December 2, 2019

Interview with Top 100 Social Media Influencer, CEO, Analyst, Writer, and Consultant for Social Magnets

Marketing has a rhythm, a cadence. If done right, each tactic hits the notes needed to evoke emotion and inspire action in the audience. But if your timing is off, or your messages don’t resonate, people will...

November 25, 2019

6 Marketing Experts Share Their Mentors’ Best Career Advice

Marketing Mentors: Here’s the world’s best career advice for marketers and businesspeople, according to top marketers Shep Hyken, Ross Quintana, Stephanie Thum, Mellissah Smith, Marsha Collier, and Chris Pe...

November 20, 2019

New Microtransaction Data: Tricked-Out Gamers—Ready to Play and Pay

A new survey of nearly 1,000 gamers explores microtransactions—revealing what types of downloadable content gamers are most motivated to buy and how much they spend. Read the highlights and get the full repor...

November 18, 2019

A Q&A with Tom Pick: What B2B Marketers Should Stop Doing Right Now

B2B buyers are looking for authentic brand experiences. So we asked B2B marketing expert Tom Pick to share tips and strategies for marketers striving to connect with customers and outpace the competition....

November 11, 2019

Learn new entrepreneurial guerilla marketing strategies from marketing automation expert Mellissah Smith

Martech isn't just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn't have to break the bank. Cost-effective martech options—with AI-assisted marke...

November 7, 2019

Webinar: See for Yourself How Forrester Consulting Calculated an 802% ROI on Our CDP

Even if you’re a decision maker who’s used to hearing a lot of plucky pitches, an 802% ROI on a customer data platform (CDP) is a pretty audacious claim. You’d be right to scrutinize the calculations very...

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report