Category Archive for: "Perspective"

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key

Last week, thousands descended on Silicon Valley to take part in the annual MarTech West Conference. Featuring an impressive lineup of keynote speakers and presenters, attendees spent three days networking, get...

Q&A with Toru Takahashi, Treasure Data’s Manager of Support Engineering

At Treasure Data our customers are served by a dedicated team of Support Engineering ninjas. At the head of this team is Toru Takahashi, Support Engineering Manager. Managing a team that stretches the entire gl...

When It Comes to Customer Data, Marketers Need to Use Customer Data Responsibly to Deliver Amazing Experiences

With more data at our fingertips than ever before, there's never been a bigger opportunity for marketers to engage their audience with timely, relevant and personalized experiences throughout the customer journ...

A Fearless Marketer Balances Trust and Personalization

As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...

Self-Driving Databases: Current and Future

Treasure Data is a fully-managed DBMS service that frees our customers from operating DBMS by themselves. This empowers non-engineers (e.g., executives, marketers, etc.) to collect data and get insights through...

ABM, Meet Your New Boss, GDPR – Part Four of Four

GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it's interesting to note the big impact marketing operations and the explosive pace of m...

6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data

Consumers are demanding and expecting more of brands with each passing moment. And marketers know actionable and relevant data is the key to meeting those expectations and delivering an amazing customer experie...

ABM, Meet Your New Boss, GDPR – Part Three of Four

GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...

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