Category Archive for: "Perspective"

ABM, Meet Your New Boss, GDPR – Part Two of Four

GDPR will be either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which is right, so, for now, this blog series is concerned with understa...

ABM, Meet Your New Boss, GDPR – Part One of Four

GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...

18 Marketing Experts Using Data Responsibly to Enhance the Customer Experience

In today's world, personalization is in high demand with 79% of consumers reporting that they will only engage with brands if their experience is personalized. Delivering that level of personalization isn't eas...

How to Use Data to Expand the Lifetime Value of a Customer

CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...

Auto Marketers Improve the Customer Experience by Aligning Data

It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...

Game Publishers: Data is Crucial to Your Dev

Making a video game is a hard endeavor even in the best of circumstances. Developers have to anticipate an audience's desires years in advance, determine the best way to monetize their creation, and execute on ...

The evolution of customer data management: DMP vs. CDP

The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark. Most blogs...

February 22, 2018

GDPR is Approaching: Are You Ready for the Data Privacy Challenge?

It's coming. A new regulation in the European Union is about to change the way that your company needs to manage its customer data. Taking effect on May 25, the General Data Protection Regulation (GDPR) impo...

February 20, 2018

Treasure Data Debuts in Gartner MQ

Treasure Data recently made our debut in the Gartner Magic Quadrant for Data Management Solutions for Analytics (DMSA). This is a significant achievement for our team, who have worked so hard over the past 6+ y...

February 8, 2018

Make Your Customer Data Platform a Corporate Asset

3 rules to help you not build yet another customer data silo. Who “owns” the customer experience? For companies like yours – seeking to deliver outcomes that keep customers engaged and loyal – few q...

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