Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

Regardless of the latest industry trends and newest technology, creating meaningful customer experiences throughout every touch point is still critical to the success of marketers and advertisers. Fragmented touch points lead to poor customer experiences—like being served an ad for an item already purchased or worse, an item already purchased and returned.

And major industry shifts, like the deprecation of third-party cookies, have many marketers wondering if delivering exceptional omnichannel experiences will go from challenging to impossible.

Rather than be apprehensive of this paradigm shift, we should embrace these changes and the positive implications for our industry. The loss of third-party cookies as an identifier is a forcing function for the industry to move forward in a fully connected ecosystem, where identifiers become truly people-based, with an identity-based infrastructure at the core.

With heightened awareness over consumer privacy, technology solutions should be focused on providing better experiences. Together, LiveRamp and Treasure Data enable marketers to resolve disparate data sources, independent of third-party cookies. Our identity graph enables marketers to unify first-party customer data for more effective campaigns.

Marketers can enhance their campaigns to deliver more value for their budgets by augmenting first-party data with second- and third-party audiences from LiveRamp’s Data Marketplace. Through our partnership with Treasure Data, customers can also activate their campaigns across all channels and devices directly in the Treasure Data platform.

With Treasure Data and LiveRamp, marketers can unify data and create rich, holistic customer profiles that include all data touch points for highly accurate segmentation. This allows marketers to deliver more personalized marketing experiences even in a post-cookie world by transacting and measuring media on LiveRamp’s Identifier. Our partnership with Treasure Data enables activation on the channels that matter most to audiences, with over 500 integrations for people-based targeting in social, programmatic, television, and digital out-of-home (OOH).

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See how you can unlock the full potential of your customer data with Treasure Data and LiveRamp. If you’d like to learn more about how LiveRamp’s data connectivity platform helps marketers prepare for a post-cookie world, reach out to info@liveramp.com.

About LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

Kevin Dunn
Kevin Dunn
Kevin Dunn is LiveRamp’s Vice President of Technology Partnerships with over 10 years of experience in the Martech and Adtech space. He’s a long-time evangelist for breaking down data silos and using identity infrastructure to power people-based experiences across the open internet. Prior to LiveRamp, Kevin led the digital transformation of Acxiom Marketing Services and was a founding member of IBM’s Universal Behavior Exchange.
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