Enterprise Customer Data Platform - Treasure Data Blog - Part 24

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determini...

SportVizion and Treasure Data Team Up to Enable Superior Fan Engagement for Sports Teams

Today, SportVizion, a division of Qualex Consulting Services and TD, the leading cloud platform to make all data connected, current and easily accessible, announced its partnership to enable sports teams......

5 Things to Look Forward to at Adobe Summit 2017

Here are 5 great events to add to your Adobe Summit calendar: Network with the top digital marketers from all over the world at the Tuesday evening Welcome Reception at 6:30pm. Explore the Community Pavili...

Know Your True ROI: Facebook Ads Input Data Connectors, Now Smarter and Faster

More and more companies drive customer growth and retention by delivering the right ad at the right time. To enable targeted advertising, however, you need to go beyond what's available in Facebook Ads reportin...

February 16, 2017

What’s 3rd Party Cookie, and how is it used to track users?

Previously, we covered what cookies are. Although we didn't say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary us...

February 9, 2017

Customer Data Management, Step One: Setting up Google Tag Manager

Setting up the plumbing In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...

February 7, 2017

The Retail Data Landscape: Innovation and Disruption

Product data is the new software. Every company has more data available to it than it did just a few years ago. In fact, 90% of the world's data was collected in the past two years.[1][2] But data alone w...

February 3, 2017

Cookies 101: How user tracking works

If you are a digital marketer, you've likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to s...

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