Treasure Data Blog - Part 24

October 11, 2018

9 Key Takeaways from Martech East

Last week, at Martech East in Boston, marketers, marketing technologists, analysts, consultants and vendors gathered to learn about the latest technologies, to talk to both customers and partners and to learn a...

October 10, 2018

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things

By 2025, a whopping 75 billion devices are expected to be connected to the internet, all of which will be generating an endless stream of complex yet powerful IoT data. And for data-driven marketers, this new d...

October 9, 2018

31+ Top 2019 Marketing Conferences to Gain That Competitive Edge

As marketers, we’ve shifted a significant portion of our attention and spend from offline channels to online. With that said, conferences are still a place where companies can expand their awareness with targ...

October 4, 2018

6 Ways Companies Use Predictive Analytics Across Industries

Can we really know what outcomes are likely? It may not be as far-fetched as it sounds. Predictive analytics can give us a highly accurate “Crystal Ball,” allowing us to see into the future, leveraging insi...

October 3, 2018

A Treasure Trove of Marketing Insights: CMO Ian Gertler Details 5 Real-Time Benefits of IoT Data

The data is pouring in. And savvy marketers like you are turning that data into insight to drive better decision-making and enhance the customer experience and outcomes. But the Internet of Things (IoT) and its...

October 2, 2018

Announcing the Treasure Data Audience Suite

Today’s marketing operation is an engine — constantly in motion to drive messages and communications that improve sales. Amidst the increasing pace of data, adding new marketing technologies and/or data sou...

September 27, 2018

Retail: Customer Journey Mapping & Analytics with a CDP

The customer relationship with brands is rapidly evolving. While brands used to rely on pre-determined customer journeys that directed the pathway from awareness to sale, today's wide variety of channels and mu...

September 26, 2018

Coach and Advisor Daniel Elizalde’s Take on IoT Data Opportunities & Marketing Musts

For many marketers, the Internet of Things (IoT) and its constant stream of device data is the new kid on the marketing block. And all the potential it holds is intriguing, yet terrifying—inspiring, yet somew...

September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer experiences. Winning the loyalty of the customer is more crucial n...

September 20, 2018

How a Customer Data Platform Supports Your Sales Team

I've literally trained thousands of salespeople, and so far I've never found one who liked working with multiple systems. It's not that salespeople are lazy, it's the exact opposite: salespeople are busy, fo...

24

The new table stakes for CPG? CDPs, says Futurum Research Learn why