Customer Data Platform Blog for Industry Leaders

October 31, 2019

20 Top Marketing Conferences to Stay Competitive in 2020

Even in our digital world, marketing conferences are great for professional growth—expanding both your knowledge and network. Here are the top 20 marketing conferences and martech shows & events in 2020....

October 29, 2019

Influencer Marketing vs. Social Media Marketing—What’s the Difference?

Influencer marketing and social media marketing both use social networks, so what’s the difference? And how does customer data help both? This article and the included examples help to explain....

October 23, 2019

[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results

What’s the ROI of a CDP? Forrester Consulting analyzed the returns and costs of customer data platforms (CDPs), and came up with 802% CDP ROI for our enterprise Customer Data Platform....

October 21, 2019

Marketers, Use Martech to Become a Digital Disruptor Yourself: A Q&A with Pam Didner

CMOs, brand managers and digital marketers, take heart. Read Pam Didner’s Q&A on hot martech trends—such as AI, machine learning (ML), and data integration — to help beat digital disruptors and maybe beco...

October 16, 2019

The Omniscience Option: Next-best-action Recommendations that Work

Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the appli...

October 15, 2019

14 Data-focused Sessions at MarketingProfs B2B Forum

The MarketingProfs B2B Forum is all about blending creativity and data for better marketing results. As usual, the program schedule is bursting with great talks. And I’m thrilled to be among the presenters. W...

October 14, 2019

Forrester TEI on CDP ROI: How a Customer Data Platform Paid Off in 4 Industries

A new study from Forrester Consulting on the benefits of Customer Data Platforms (CDP) makes it easier to understand CDP ROI and its benefits, including increased sales & higher CLV....

October 8, 2019

AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion....

October 7, 2019

Interview with bestselling author, keynote speaker and Chief Amazement Officer of Shepard Presentations

What level of customer experience does your business aspire to achieve? I think we can all agree that anything below “good” is inadequate. But even “good” isn't good enough for consumers. To really i...

October 3, 2019

What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

If you've ever played games on your phone, chances are you've played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigs...

24

The new table stakes for CPG? CDPs, says Futurum Research Learn why