Treasure Data Blog - Part 24

A Baby with a Royal Platinum Card? Personalization Fails and How to Stop Them

Ever think of getting your kid to charge your next vacation on his credit card? That might have been a possibility for the parents of 2-year-old Evan Hart, who were bemused when their little boy was offered a c...

February 28, 2019

How to Optimize Your B2B Martech Stack

We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B mark...

February 25, 2019

Think Outside the Funnel: How to Create a Custom Customer Journey Map

In the beginning, there was the funnel, and marketers and salespeople revered it, and it spread across the marketing world, because it was a simple way to understand how marketing works. Many potential customer...

February 21, 2019

Bridging MarTech & AdTech: DMP, DSP and CDP Best Practices in Targeted Personalization

If you’re a digital marketer, you’ve got three tough jobs: Finding the right target audience, making the first sale, and converting those first sales into lifelong customers. All three jobs are tough; first...

February 19, 2019

New Report: Omnichannel Retail Changes Shopping, But Will It Change the Way You Market?

Omnichannel retail is clearly spreading throughout the retail ecosystem, but does that mean physical stores are doomed? Will digital retail eventually overtake physical stores entirely? No, but they might look ...

February 13, 2019

eTail West: Don’t Stop Believing in Personalized Customer Journeys

Walking through the conference halls of eTail West 2019, you'll be surrounded by like-minded peers looking for the next in tech to accelerate their company to “etail glory.” And it's clear just from the eTa...

February 11, 2019

The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?

As a marketer, you know that the pinnacle of personalization is your ability to map your customer’s omnichannel journey to create their custom buying experience. To do this, you need full visibility into the ...

February 8, 2019

10 Good Reasons to Vote for Treasure Data CDP in the Marketing Technology Awards 2019

Martech decisions are always tough. Everyone's existing martech is different, enterprise needs and business processes are diverse, and there are hundreds of choices. Your business probably has a martech stack t...

February 5, 2019

Martech Stack Bloat — Does Your Martech Stack Need a Marie Kondo Clean-out?

No industry is immune to the wave of disruptive digital innovation that we are seeing today. At the core of this disruption—being driven by startups and incumbent players such as Amazon, Google, and Facebook ...

January 31, 2019

Thinking of Engineering Management? These Great Books Help You Make the Move

Have you been considering the move from engineering to management? It's a transition that many have made, including me. And as a new manager, I have found it important to get the perspectives and experience of ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why