Customer Data Platform Blog for Industry Leaders

14 Essential Customer Experience Books to Help You Rethink Your CX

Wondering what customer experience (CX) will look like for the rest of 2020 and beyond? To help you puzzle out the right response to rapidly changing consumer needs, we’ve compiled a list of 14 CX books to re...

Six Ways Your Brand Can Connect with Customers in the Current Crisis

With the right approach, brands can continue to be relevant and helpful to their customers even during today’s crisis. Here are some of our favorite examples of brands connecting with customers right now....

The 10 Best Coronavirus Data Visualizations We’ve Found

Even with constant COVID-19 news coverage, it’s hard to wrap our minds around the numbers. Here are the best resources we’ve found to explain and visualize the spread of the virus around the world....

High Performance SQL: AWS Graviton2 Benchmarks with Presto and Treasure Data CDP

Graviton2-based M6g instances deliver up to 40 percent better price/performance compared with the current generation of M5 instance types. In this blog, we’ll explore the question: Can we achieve that price/p...

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide

Accurate, detailed, and up-to-date data is key to build and nurture ongoing relationships with your customers. Find out how to make the complex process of data enrichment automatic and continuous....

Lessons Learned WFH—5 Tips to Make It Work for You

With so many people unexpectedly working from home, I figured I would share the top 5 lessons that have helped me be efficient in my role while constantly adding value to my team, peers, and the rest of the org...

Marketing Personalization: What It Means and Why It Matters

Data-driven marketing personalization is essential to turning potential prospects into paying customers. Marketing personalization is not as simple as adding “Hello [FIRST NAME] [LAST NAME],” to your email ...

New Study Finds Data Key to Unlocking Superior Customer Experience

New research from Forbes Insights shows the incredible importance placed on customer experience (CX). But what does CX really mean and how can companies better deliver positive experiences to all of their consu...

B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier

When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and...

Win or Learn—What Marketing Experts Learned from Their Mistakes

How can we use our slip-ups as a springboard for success? It can be challenging to turn our gaffes into gold. To help, we reached out to industry experts to learn how they turned their flubs and failures into i...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why