Customer Data Platform Blog for Industry Leaders

December 3, 2020

CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success

CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consu...

December 2, 2020

CPG Bytes—A New Treasure Data Video Series

You may have noticed a sharp increase in stories pertaining to CPG brands since the pandemic began. Our new short-video series—“CPG Bytes”—will help you focus on the CPG industry news and insights that ...

November 23, 2020

Retail Holiday Guide 2020: Industry Perspectives

How’s COVID-19 changing retail and ecommerce holiday shopping? Some businesses use customer data platforms (CDPs) to predict demand and better understand customers and shifting holiday buying patterns. Here�...

November 16, 2020

Retail Holiday Guide 2020: How Data Can Help Retailers Prepare

How can retailers prepare for an unprecedented holiday shopping season? With access to information on intent, purchase and browsing history, available inventory, and more, it’s possible to provide next-level ...

November 12, 2020

Retail Holiday Guide 2020: Lessons Learned from Back-to-School Spending

Consumers demonstrated a willingness to spend during the back-to-school season. What lessons can be learned to help retailers prepare for an upcoming holiday shopping season that promises to be more competitive...

November 11, 2020

3 Ways to Use Customer Data & Contact Centers to Boost CLV, Clienteling

Retailers and brand managers might be missing these three ways to use customer data & CDPs to empower contact centers, improve clienteling and boost sales and CLV, says influencer Nicole Leinbach Rehyle....

November 10, 2020

Retail Holiday Guide 2020: A Very COVID Holiday Season

In the first of our Retail Holiday Guide 2020 blogs, we examine how different regions will address COVID-19 challenges, how consumers will split spending between online and offline channels, and how retailers c...

November 6, 2020

Is CDP Confusion Making You Miss Your Best Options for Data Security, Integration, and Scalability?

In an Advertiser Perceptions survey of customer data platform (CDP) experts and buyers, one company wins in security, scalability, ease-of-use, and integration, but still isn’t as famous as some of its multi-...

October 28, 2020

3 Ways Unified Customer Data Can Boost Clienteling Efforts

Too often retailers overlook clienteling as an option because of how much work it used to take. But technology such as Customer Data Platforms (CDPs) make clienteling scalable and profitable, says retail expert...

October 26, 2020

Treasure Data Named a ‘Strong Performer’ in Real-Time Interaction Management

Forrester Research says real-time interaction management “is personalization done right.” Find out which 13 vendors Forrester Research says “matter most,” and why Treasure Data Customer Data Platform (C...

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