Customer Data Platform Blog for Industry Leaders

August 13, 2021

Five Surprising Millennial Retail and Shopping Trends in 2021

Millennial retail trends are changing as these shoppers’ needs evolve. Which customer experiences attract and inspire millennial loyalty? And how do customer data platforms (CDPs) help marketers understand th...

August 12, 2021

CX Analytics: Measuring and Improving Customer Experience

Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know...

August 10, 2021

Does Gartner Have a CDP Magic Quadrant?

Does Gartner have a CDP Magic QuadrantTM? No, but Treasure Data CDP was the only CDP in the Gartner Magic Quadrant Report: Data Management and a strong performer in Forrester WaveTM for Real Time Interaction Ma...

Partner Spotlight: Neustar & Treasure Data CDP Team Up for a Single Customer View

Understanding customer behavior is about to get tougher in the post-IDFA, post-third-party cookie world. Neustar and Treasure Data CDP together help brands manage and use data for single customer views (SCVs)....

CDP Training: Where to find Customer Data Platform Courses

Customer data platforms (CDP) have become a foundational technology in the martech stack, leaving many needing to fast track their CDP expertise. This list of CDP training resources will help you and your team ...

What is the CDP Institute? The Go-to Place for CDP Market Research & CDP Industry Statistics

Doing CDP market research or looking for a customer data platform? Check out the CDP Institute (CDPI), which has many helpful resources, including up-to-date market research and an informative, daily newsletter...

The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth

The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants....

Customer Experience vs. User Experience, and How Customer Data Improves Both

Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both....

The Difference Between First-party, Second-party and Third-party Data

We create great customer experiences when we understand our customers, and we understand our customers with the help of data. There are several types of customer and audience data, each with its own set of bene...

What is First-Party Data and Why Is It So Important?

Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data, and the latest, zero...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why