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July 17, 2019

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences

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Increasingly, retail business isn't all about the product—it's about the experience. Research suggests that customer experience will actually overtake price and product as the key differentiator by 2020, part...
July 15, 2019

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

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Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it's not clean or timely, it could be costing you money and customers or causing you ...
July 10, 2019

What’s the Difference? Customer Loyalty vs. Customer Retention

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The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it's only the very beginning. Guiding your customers through a successful,...
July 9, 2019

Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

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In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and...
July 2, 2019

5 Mobile-First Marketing Strategies to Win Customer Loyalty

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What's turning retail personalization technology into a martech “must-have”? The first monster trend is mobile apps—because whether they're buying diapers, mascara, or chicken nuggets—consumers rely on ...
June 27, 2019

Omnichannel & Beyond: 18 Customer Experience Insights and Statistics

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If customers walked down a single, predictable path on the way to making purchases, it would be easy to meet them along the way. But that's not how it works, which is why today's marketers look at the big pictu...
June 24, 2019

Forbes: How Much Is Customer Loyalty Worth? The Answer is Personal

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The term “customer loyalty” gets tossed around boardrooms and bullpens cavalierly as an idea for improving profits. But according to a recent Forbes Insights survey of 200 senior executives at global compan...
June 20, 2019

3 Ways Retail Marketers Orchestrate Perfect Omnichannel Customer Experiences

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Customer experience (CX) is the last, best way for retailers to differentiate from the competition. The other guy can almost always offer a slightly better deal, and it's hard to beat the convenience of having ...
June 17, 2019

7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

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It's morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related e...
June 12, 2019

Martech Report: What These Marketers Know that Every CXO Needs to Hear

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Oceans of ink and billions of bits have been spilled recently to describe the perils and problems facing business-to-consumer (B2C) businesses—especially retail—and their CMOs. But according to a recent rep...
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Explore Featured Posts
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  • 2019 Marketing Technology (MarTech) Trends Marketers Need to Know
  • Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
  • Customer Data Platforms: Should You Build or Buy a New CDP?
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