Enterprise Customer Data Platform - Treasure Data Blog - Part 8

18 Marketing Experts Using Data Responsibly to Enhance the Customer Experience

In today's world, personalization is in high demand with 79% of consumers reporting that they will only engage with brands if their experience is personalized. Delivering that level of personalization isn't eas...

Surprising Results from a Hackathon

Here at Treasure Data, our front end development team is fully remote, based in both the US and UK. This arrangement works out great and precludes the ad hoc, in person conversation where the remote employee mi...

How We Make
Customer Support Seamless Using Treasure Data

The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer. Marketing...

How to Use Data to Expand the Lifetime Value of a Customer

CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...

Auto Marketers Improve the Customer Experience by Aligning Data

It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...

Game Publishers: Data is Crucial to Your Dev

Making a video game is a hard endeavor even in the best of circumstances. Developers have to anticipate an audience's desires years in advance, determine the best way to monetize their creation, and execute on ...

The evolution of customer data management: DMP vs. CDP

The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark. Most blogs...

Get Marketing Data Requests off Your Back(log) With a Customer Data Platform

Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response. In this data economy, one of the bus...

8