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February 28, 2019

How to Optimize Your B2B Martech Stack

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We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B mark...
February 25, 2019

Think Outside the Funnel: How to Create a Custom Customer Journey Map

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In the beginning, there was the funnel, and marketers and salespeople revered it, and it spread across the marketing world, because it was a simple way to understand how marketing works. Many potential customer...
February 21, 2019

Bridging MarTech & AdTech: DMP, DSP and CDP Best Practices in Targeted Personalization

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If you’re a digital marketer, you’ve got three tough jobs: Finding the right target audience, making the first sale, and converting those first sales into lifelong customers. All three jobs are tough; first...
February 19, 2019

New Report: Omnichannel Retail Changes Shopping, But Will It Change the Way You Market?

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Omnichannel retail is clearly spreading throughout the retail ecosystem, but does that mean physical stores are doomed? Will digital retail eventually overtake physical stores entirely? No, but they might look ...
February 13, 2019

eTail West: Don’t Stop Believing in Personalized Customer Journeys

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Walking through the conference halls of eTail West 2019, you'll be surrounded by like-minded peers looking for the next in tech to accelerate their company to “etail glory.” And it's clear just from the eTa...
February 11, 2019

The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?

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As a marketer, you know that the pinnacle of personalization is your ability to map your customer’s omnichannel journey to create their custom buying experience. To do this, you need full visibility into the ...
February 8, 2019

10 Good Reasons to Vote for Arm Treasure Data CDP in the Marketing Technology Awards 2019

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Martech decisions are always tough. Everyone's existing martech is different, enterprise needs and business processes are diverse, and there are hundreds of choices. Your business probably has a martech stack t...
February 7, 2019

Infographic: 9 Digital Marketing Trends and Martech Shaping 2019 and Beyond

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These 9 trends that listed here in this blog post will dominate events and technology in 2019, and probably beyond! Click here to learn more......
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Explore Featured Posts
  • 12 Essential Data Sources to Understand the Customer Journey
  • Think Outside the Funnel: How to Create a Custom Customer Journey Map
  • New Report: Omnichannel Retail Changes Shopping, But Will It Change the Way You Market?
  • The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
  • 2019 Marketing Technology (MarTech) Trends Marketers Need to Know
  • Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
  • Customer Data Platforms: Should You Build or Buy a New CDP?
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