Customer Data Platform Blog for Industry Leaders

October 11, 2021

Treasure Data: The Future of Customer Centricity

Treasure Data is expanding its vision of customer-centricity through data to include enterprise-wide customer data platform (CDP) solutions for Service, Sales, and more. Now every team can create great experien...

October 7, 2021

Why Is a Single Customer View So Critical in Retail?

Retailers are turning to Customer Data Platforms (CDPs) for a single customer view, which serves as the basis for profitable, personalized customer experiences (CX). Some retailers are even gamifying shoppers' ...

October 5, 2021

How a CDP Helped U.S. Soccer Create a Unified Customer Experience

This is the story of how U.S. Soccer used a customer data platform to personalize each fan’s customer experience, maximize customer engagement, and boost customer lifetime value (CLV). The fans loved it....

September 29, 2021

CPG Analytics: A Quick-start Guide

How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More...

September 28, 2021

Partner Spotlight: OneTrust and Treasure Data CDP Team Up for Preference Management

OneTrust's Josh Jones explains how marketers can boost consumer engagement—even in a post-IDFA, post-third-party-cookie world—by empowering consumers with better privacy controls. Many customers are more wi...

September 23, 2021

New Report: The Best Martech Stack & How to Future-proof It

In a new survey, more than 400 IT and marketing pros reveal how they optimize and future-proof their martech stacks. A common keystone for companies with “ideal” martech stacks are customer data platforms (...

September 22, 2021

What Is Customer Experience Management? And Why Does It Matter?

Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Her...

September 17, 2021

Gartner Marketing Symposium 2021: How ‘Data Gravity’ Helps Brands Draw Customers

Gartner Marketing Symposium 2021: Treasure Data co-founder Kazuki Ota explains how to use customer ‘data gravity’ in your marketing efforts and beyond to attract customers and grow your business....

September 2, 2021

2021 Consumer Survey Reveals Shoppers Leaning In to BOPIS, DTC and other Online Trends

Even as some areas slowly return to in-store shopping and indoor dining, a recent survey of 1,000 U.S. consumers found that the trend of digital first is here to stay. Find out what this means for the 2021 holi...

August 31, 2021

3 Steps to Solving the Challenge of Personalization with a CDP

Find out how Treasure Data CDP simplifies real-time personalization in three steps. In this article, we take a deep dive into audience management, customer journey orchestration, and multi-channel messaging....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why