Customer Data Platform Blog for Industry Leaders

Find Your Inner Data and Take Precision Marketing to the Next Level

This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeab...

Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking

Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation....

Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience

Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business....

Why You Need a Consumer Data Privacy Policy

Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation F...

Navigating Sustainable Retail With Customer Data

The popularity of sustainable retail is accelerating, especially with Gen Z. Discover how first-party customer data can help retailers meet consumer expectations around sustainability....

7 Data-Driven Ways to Improve Customer Journey Orchestration

Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences....

It’s Time For Your Contact Center Transformation

The hybrid work model is here to stay and so is AI tech. Is your contact center ready to go digital? Learn the latest contact center transformation trends, including key takeaways from Enterprise Connect 2022....

Improve Your Customer Data Management Process With an Enterprise CDP

50% of executives said improving customer data management (CDM) is their Number One priority for customer experience, according to a recent commissioned Forrester survey. The group of interviewed executives, ma...

Six Things to Consider When Evaluating CDP Integrations

Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations....

Partner Spotlight: How Versium Boosts Marketing Engagement With Identity Mapping

With so much digital noise out there, how can marketers connect with the right customers? Find out how our technology partner, Versium, is using identity mapping to help marketers boost engagement....

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