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August 27, 2019

Why Bad Customer Data Is Worse than No Data at All

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Is something off about the responses you get to your marketing campaigns? Do you sometimes get odd or conflicting results? It could be bad or incomplete data, and if it is, you're not alone. Our recent research...
August 22, 2019

11 Can’t-Miss Sessions at MarTech East 2019

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This year's agenda for MarTech® East, taking place September 16-18 in Boston, looks especially packed with insightful presentations on marketing execution, data management, user experience, new technology, and...
August 20, 2019

5 Geo-targeting Success Stories (and What You Can Learn From Them)

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Location, location, location. Smart marketers know that geotargeting represents a huge opportunity to increase customer conversion. Location-based advertising (LBA) has long been known to be an effective techni...
August 15, 2019

Four Customer Journey Maps (And Why You Might Need Them All)

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The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to kno...
August 12, 2019

The Data Nerd’s Guide to eTail East

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August 19-22, eTail East comes to Boston. For retailers and marketers who are fascinated by data—and that should be all of us—this show offers such an embarrassment of riches, it's easy to get option paraly...
August 8, 2019

Artificial Intelligence: 10 Best AI Conferences and Shows in Q3-Q4 2019

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Whether you're an extrovert who enjoys handing out your business card or an introvert who prefers thoughtfully taking in the keynotes, AI shows and conferences represent a great opportunity to get the insights ...
August 6, 2019

Create the Ultimate, Actionable Marketing Dashboard

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Ever feel overwhelmed by marketing reports? Think that maybe you're not getting the right data—or maybe not all of it? Frustrated with how long it takes to interpret your reports, so you and your team can mak...
August 1, 2019

IoT in Retail Will Pay Off Big—5 Ways to Ride the Wave NOW

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When it comes to brands connecting with consumers, the Internet of Things (IoT) is often called “the third great technological transformation of a generation.” It follows on the heels of the emergence of we...
July 29, 2019

Fix the Last-Yard Retail Sales Problem with Omnichannel Personalization

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How much more could retailers sell in-store if they really knew each individual customer before approaching? What if associates could see what each customer had recently browsed online, how much they'd bought b...
July 24, 2019

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

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Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry's. These dig...
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