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Customer Data Platform Blog for Industry Leaders

June 8, 2022

Find Your Inner Data and Take Precision Marketing to the Next Level

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This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeab...
June 2, 2022

Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking

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Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation....
May 31, 2022

Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience

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Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business....
May 26, 2022

Why You Need a Consumer Data Privacy Policy

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Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation F...
May 12, 2022

Navigating Sustainable Retail With Customer Data

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The popularity of sustainable retail is accelerating, especially with Gen Z. Discover how first-party customer data can help retailers meet consumer expectations around sustainability....
May 3, 2022

7 Data-Driven Ways to Improve Customer Journey Orchestration

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Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences....
April 28, 2022

It’s Time For Your Contact Center Transformation

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The hybrid work model is here to stay and so is AI tech. Is your contact center ready to go digital? Learn the latest contact center transformation trends, including key takeaways from Enterprise Connect 2022....
April 26, 2022

Improve Your Customer Data Management Process With an Enterprise CDP

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50% of executives said improving customer data management (CDM) is their Number One priority for customer experience, according to a recent commissioned Forrester survey. The group of interviewed executives, ma...
April 21, 2022

Six Things to Consider When Evaluating CDP Integrations

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Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations....
April 19, 2022

Partner Spotlight: How Versium Boosts Marketing Engagement With Identity Mapping

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With so much digital noise out there, how can marketers connect with the right customers? Find out how our technology partner, Versium, is using identity mapping to help marketers boost engagement....
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Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
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Enterprise Customer Data Platforms for Dummies 2.0
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