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October 23, 2019

[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results

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What’s the ROI of a CDP? Forrester Consulting analyzed the returns and costs of customer data platforms (CDPs), and came up with 802% CDP ROI for our enterprise Customer Data Platform....
October 21, 2019

Marketers, Use Martech to Become a Digital Disruptor Yourself: A Q&A with Pam Didner

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CMOs, brand managers and digital marketers, take heart. Read Pam Didner’s Q&A on hot martech trends—such as AI, machine learning (ML), and data integration — to help beat digital disruptors and maybe beco...
October 16, 2019

The Omniscience Option: Next-best-action Recommendations that Work

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Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the appli...
October 15, 2019

14 Data-focused Sessions at MarketingProfs B2B Forum

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The MarketingProfs B2B Forum is all about blending creativity and data for better marketing results. As usual, the program schedule is bursting with great talks. And I’m thrilled to be among the presenters. W...
October 14, 2019

Forrester TEI on CDP ROI: How a Customer Data Platform Paid Off in 4 Industries

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A new study from Forrester Consulting on the benefits of Customer Data Platforms (CDP) makes it easier to understand CDP ROI and its benefits, including increased sales & higher CLV....
October 8, 2019

AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

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We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion....
October 7, 2019

Interview with bestselling author, keynote speaker and Chief Amazement Officer of Shepard Presentations

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What level of customer experience does your business aspire to achieve? I think we can all agree that anything below “good” is inadequate. But even “good” isn't good enough for consumers. To really i...
October 3, 2019

What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

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If you've ever played games on your phone, chances are you've played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigs...
October 1, 2019

MarTech East Takeaways: Would Marketing Be Faster If Campaign Martech Were More DIY?

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The next MarTech Conference isn't until April, but don't fret. MarTech East gave us plenty to think about until then. Take Scott Brinker's keynote. The man behind the conference and the marketing technology sup...
September 25, 2019

Want to Update Products or Revolutionize an Industry? Just Add Customer Data

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Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime, before the technology becomes generally available and accepted everywhere? The answe...
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