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August 1, 2019

IoT in Retail Will Pay Off Big—5 Ways to Ride the Wave NOW

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When it comes to brands connecting with consumers, the Internet of Things (IoT) is often called “the third great technological transformation of a generation.” It follows on the heels of the emergence of we...
July 29, 2019

Fix the Last-Yard Retail Sales Problem with Omnichannel Personalization

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How much more could retailers sell in-store if they really knew each individual customer before approaching? What if associates could see what each customer had recently browsed online, how much they'd bought b...
July 24, 2019

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

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Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry's. These dig...
July 22, 2019

Can Omnichannel Personalization Save Retail? New Report Explores Progress

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It's been called an apocalypse. Each time a retailer announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. But savvy retailers aren't going down without a fight. ...
July 17, 2019

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences

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Increasingly, retail business isn't all about the product—it's about the experience. Research suggests that customer experience will actually overtake price and product as the key differentiator by 2020, part...
July 15, 2019

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

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Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it's not clean or timely, it could be costing you money and customers or causing you ...
July 10, 2019

What’s the Difference? Customer Loyalty vs. Customer Retention

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The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it's only the very beginning. Guiding your customers through a successful,...
July 9, 2019

Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

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In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and...
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Arm Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

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Explore Featured Posts
  • 12 Essential Data Sources to Understand the Customer Journey
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  • The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
  • 2019 Marketing Technology (MarTech) Trends Marketers Need to Know
  • Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
  • Customer Data Platforms: Should You Build or Buy a New CDP?
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