Treasure Data Blog | Analytics Infrastructure as a Service - Part 8

Making Marketing Analytics Easier with AppsFlyer’s Pivot

Mobile marketing analytics just got a whole lot cooler. Say "Hello!" to Pivot. According to AppsFlyer, their new product named Pivot is the "first of a new generation of marketing analysis tools, providing m...

Optimize Your App Store with App Annie and Treasure Data

Good news! The best customer data platform just integrated with the leading mobile app analytics tool, App Annie. What do you get when you combine one seriously strong app intelligence tool with a powerhouse...

Use AI to Cleanse Salesforce Job Title Data in Treasure Data

Bring up the word “AI” and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business op...

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

Expert Interview Series: Victoria Wilson of Data8 on the Data Quality Lifecycle

Victoria Wilson is a Marketing Executive at data quality service provider Data8, where she's responsible for blogging and social media. We recently caught up with Victoria to learn more about the lifecycle ...

Master BI Analytics with Adjust and Treasure Data Integrations

Peter Sondergaard of Gartner Research once said of BI analytics, “Information is the oil of the 21st century, and analytics is the combustion engine.” If you are to succeed in this interconnected world, not...

Capture the Power of Unified Analytics by Pairing Kochava and Treasure Data

In today's omni-channel world, marketers must contend with an abundance of data from multiple sources. Tracing the path to customer conversion has become incredibly challenging as a result. Kochava, a mobil...

How to Use Your Customer Data Platform for Unity Insights

Here is the data integration riddle of the day. What do you get when you integrate powerful app analytics and a robust customer data platform? The answer is: a comprehensive, meaningful, insightful look at your...

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