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June 18, 2020

How Customer Data Is Helping Retailers Stay Relevant During Covid-19

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In the era of risk and huge shifts in customer behavior, three retailers—EO Products, Summersalt, and Moda Operandi—use customer data to deliver the (right) goods....
June 17, 2020

Marketing Post-CCPA: Data Privacy Laws Require Leadership, Careful Targeting

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Still adjusting to the CCPA? Tim Sullivan offers 4 questions to address post-CCPA issues. He says the CCPA requires marketers to lead on consumer data privacy but favors correctly personalized CX/messages....
June 12, 2020

Marketing in a Downturn: 16 Unexpectedly Helpful Resources for Marketers

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The disruption caused by Covid-19 has presented marketers with an unexpected opportunity to reflect on how to adjust strategies and business operations. Here are 16 smart resources to help you find your way in ...
June 11, 2020

[Webinar] Understanding (and Applying) Agile Marketing in the Real World

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Confused by the advice to be agile? Don’t miss this expert advice from certified Agile coach Andrea Fryrear on common Agile marketing misconceptions and how to make it really work for your business....
June 4, 2020

Is Your Data Privacy Compliance Missing a Critical Customer Data Element?

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It might seem like a data privacy paradox: The same technology that unifies customer data profiles for targeting, segmentation, and customer personalization is also key to efficient data privacy compliance....
May 29, 2020

First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means

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A CDP has won the 2020 CODiE Award for “Best Marketing Solution,” an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises....
May 27, 2020

How Customer Data Helps Reinvent Retail for Social Distancing

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Out of the Covid-19 crisis, a new playbook is emerging for socially distanced shopping. Many retailers are revamping the customer experience for a digital-first, safety-first retail landscape that relies on cus...
May 19, 2020

Beyond Compliance: GDPR, CCPA & 3 Ways CDPs Build Customer Trust

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Compliance with data privacy regulations—such as the GDPR and CCPA—is paramount for any data-driven marketer, but is it enough? Find out how a customer data platform supports privacy compliance while helpin...
May 13, 2020

The North Face Q&A: 6 Ways Brands Are Navigating the Coronavirus Crisis

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How are brands and marketers navigating the coronavirus crisis? That was the central question at the recent Brand Innovators Virtual Summit, where experts from some of the most successful brands in the world we...
May 7, 2020

Customer Data: How Brands Can Prep for the Post-Covid Consumer

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How can retailers and brands cope with wild shifts in customer journeys and demand? Customer data platforms (CDPs) and analytics could help lead the way to new profitable customer journeys in the post-Covid wor...
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