Customer Data Platform Blog for Industry Leaders

Advances in Contact Center Technology Improve Agents’ Ability to Support Customers

As customers’ expectations for frictionless service increase, companies are re-imagining the contact center. Learn how advances in contact center technology are improving the customer experience....

Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges

New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences....

Treasure Data Condemns the Violent Attacks on Ukraine

Treasure Data stands in solidarity with the people of Ukraine and deeply deplores the suffering and tragic loss of life that continues to occur as a result of the egregious actions of Russia’s government. We ...

CRM vs. CDP: How to Get the Most Out of Both

CRM vs. CDP: This infographic shows similarities and differences of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs)....

How to Use a Customer Data Platform for a Better Marketing Strategy

Did you know that high-growth companies use customer data in more creative ways than their lower-growth peers? According to Deloitte's 2022 Global Marketing Trends, 51% of CMOs from high-growth companies use cu...

Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment

Customer Data Platforms are well-positioned to solve complex data challenges with actionable results across the entire organization. At a time when customers are looking for personalized experiences, along with...

Weighing Customer Insights vs Market Research to Optimize Marketing Results

Companies use both market research and customer insights to inform their business decisions and improve their bottom lines. Though similar, they contribute different values to businesses seeking to optimize mar...

Gaining Customer Insights During Covid to Optimize Customer Experiences

Retail customer data can be found across multiple digital and online channels. Retail executives interviewed in the “Unified Data Operations and the Customer Experience in 2022” survey said they are already...

Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains

Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion....

February 25, 2022

The Global Chip Shortage: A Decisive Moment for OEMs

The global chip shortage is an issue of supply and demand. With limited chips to power features needed to produce new cars, OEMs must figure out how to meet rising demand. Can data help OEMs plan strategically?...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why