Data Privacy Policy: What It Is and How To Create One
0A data privacy policy helps companies comply with privacy laws while setting expectations about their data usage for website visitors....
Customer Data Platform Evaluation: A How-To Guide
0Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness....
Treasure Data: Wrapping Up 2022
0Treasure Data 2022 “year in review” highlights include industry recognition, product innovation, strong partnerships, and our vision to put connected customer experiences at the heart of every business....
Embrace the Possible: Top CDP Use Cases for Auto Brands, Dealers, and OEMs
0Identifying the right CDP use cases for your auto organization is the first step towards achieving ROI and ensuring a successful CDP implementation....
Life at Treasure Data: Sarah Kalman, on Making the Leap from SDR to Account Executive
0Sarah Kalman shares how she grew her career in Sales at Treasure Data, and offers advice to those who want to pursue leadership roles within sales organizations....
Measuring Customer Loyalty: A Complete Guide
0Brands can measure brand loyalty by tracking metrics like NPS, CLV, upsell ratio, and customer loyalty index (CLI), among others....
The Many Benefits of Customer Loyalty For Your Brand
0The many benefits of customer loyalty include improved customer engagement, increased sales and revenue, and higher customer lifetime value....
Key Customer Experience Metrics Your Business Should Be Tracking
0Customer experience metrics can help companies measure client satisfaction and improve the customer experience while engaging with brands....
Digital Customer Experience Trends & Strategies
0Brands can stay on top of digital customer experience trends by implementing practical strategies to improve customer experiences....
The Power of Retail Data Analytics: Increase Sales and Improve Operations
0Retail data analytics uses data to help retail players personalize CX, optimize logistics/supply chain, and manage pricing for increased sales....