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October 7, 2019

Interview with bestselling author, keynote speaker and Chief Amazement Officer of Shepard Presentations

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What level of customer experience does your business aspire to achieve? I think we can all agree that anything below “good” is inadequate. But even “good” isn't good enough for consumers. To really i...
October 3, 2019

What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

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If you've ever played games on your phone, chances are you've played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigs...
October 1, 2019

MarTech East Takeaways: Would Marketing Be Faster If Campaign Martech Were More DIY?

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The next MarTech Conference isn't until April, but don't fret. MarTech East gave us plenty to think about until then. Take Scott Brinker's keynote. The man behind the conference and the marketing technology sup...
September 25, 2019

Want to Update Products or Revolutionize an Industry? Just Add Customer Data

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Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime, before the technology becomes generally available and accepted everywhere? The answe...
September 19, 2019

Marketing to Millennials, Gen Z: 6 Experience-based Strategies for CMOs

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For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. Seventy-five million strong, Millennials make up nearly a quarter of the total U.S. population and a who...
September 17, 2019

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

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Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you'll miss a critical feature that makes the difference between a good ...
September 12, 2019

How to Level Up Your Marketing Data Analytics Capacity

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For marketers, customer data is like water: It's crucial for life, it's everywhere, and if you're not careful you can drown in it.  Customer data is also what makes the entire modern marketing mission pos...
September 10, 2019

From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail

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How can retailers with brick-and-mortar stores compete in the age of Amazon? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this a...
September 5, 2019

eTail East 2019: What You Missed If You Left Early

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Did you miss some of the most interesting talks of eTail East 2019? The expo floor closed down Wednesday night, but Thursday's talks were among the most interesting of the show. The eTail presenters covered dis...
August 30, 2019

What CDPs are Good at—5 Ways Marketers Get Better Results with Customer Data Platforms

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If it seems like you're hearing the term “customer data platform” or “CDP” everywhere, it's because you are, and with MarTech East just around the corner, you'll probably hear it a lot more. One big rea...
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