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Customer Data Platform Blog for Industry Leaders

January 5, 2023

Data Privacy Policy: What It Is and How To Create One

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A data privacy policy helps companies comply with privacy laws while setting expectations about their data usage for website visitors....
January 2, 2023

Customer Data Platform Evaluation: A How-To Guide

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Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness....
December 20, 2022

Treasure Data: Wrapping Up 2022

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Treasure Data 2022 “year in review” highlights include industry recognition, product innovation, strong partnerships, and our vision to put connected customer experiences at the heart of every business....
December 15, 2022

Embrace the Possible: Top CDP Use Cases for Auto Brands, Dealers, and OEMs

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Identifying the right CDP use cases for your auto organization is the first step towards achieving ROI and ensuring a successful CDP implementation....
December 2, 2022

Life at Treasure Data: Sarah Kalman, on Making the Leap from SDR to Account Executive

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Sarah Kalman shares how she grew her career in Sales at Treasure Data, and offers advice to those who want to pursue leadership roles within sales organizations....
November 29, 2022

Measuring Customer Loyalty: A Complete Guide

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Brands can measure brand loyalty by tracking metrics like NPS, CLV, upsell ratio, and customer loyalty index (CLI), among others....
November 22, 2022

The Many Benefits of Customer Loyalty For Your Brand

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The many benefits of customer loyalty include improved customer engagement, increased sales and revenue, and higher customer lifetime value....
November 17, 2022

Key Customer Experience Metrics Your Business Should Be Tracking

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Customer experience metrics can help companies measure client satisfaction and improve the customer experience while engaging with brands....
November 14, 2022

Digital Customer Experience Trends & Strategies

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Brands can stay on top of digital customer experience trends by implementing practical strategies to improve customer experiences....
November 9, 2022

The Power of Retail Data Analytics: Increase Sales and Improve Operations

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Retail data analytics uses data to help retail players personalize CX, optimize logistics/supply chain, and manage pricing for increased sales....
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Treasure Data

Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
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