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January 2, 2020

2020 Martech Trends for Modern Marketers

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The average marketing team has nearly 100 martech tools, so it’s no surprise the hottest trends in martech are focused on improving martech effectiveness, increasing return on investment, and building loyalty...
December 30, 2019

Best of 2019: Our Top 10 Blogs on Marketing and Martech in 2019—With Bonus Updates

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What fascinated and resonated last year with CMOs, marketing directors, digital transformation experts and data scientists? Our “most-read” blog list shows you what’s on the minds of digital marketing lea...
December 27, 2019

Which American Cities Have the Most Smart Homes? The Answer, According to Zillow

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Whether you are talking about voice-activated thermostats or refrigerators that update your grocery list—how common are “smart homes” and which parts of the country are adopting this technology fastest?...
December 23, 2019

Games People Pay: How Data Enrichment Boosts Gaming & Entertainment Revenue

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Data enrichment—powered by a customer data platform (CDP)—helps gaming companies improve revenues 3 ways: refining pricing strategies, segmenting players based on customer data, and prioritizing new feature...
December 19, 2019

New Year, New Marketing: 5 New Easy-Add Treasure Boxes for the CMO in Your Life

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We’re excited to introduce Treasure Boxes—a brand new solutions library of pre-built code, components, visualizations, and applications ready for deployment with our enterprise Customer Data Platform (CDP)....
December 17, 2019

Interview with Rosanne Saccone on what it takes for marketing teams to be truly customer-centric

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CMO Roseanne Saccone says that the future of data-driven marketing lies in after-purchase customer experience and teams collaborating businesswide....
December 12, 2019

How to Make Your Marketing Emails Undeletable with Customer Data

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Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers....
December 9, 2019

Interview with Sarah Evans on combining marketing and PR tactics for maximum impact

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What is the biggest change transforming PR and marketing? It might just be the easy availability of data, something Sarah Evans, a recognized expert in PR and marketing, says is “both exciting and scary.”...
December 4, 2019

Omnichannel Personalization Stats for B2C Marketers

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If you’re like most B2C marketers, the question is no longer, “Why omnichannel marketing?” You’ve probably already embraced the idea of data-driven marketing. Now the question is how to get the data you...
December 2, 2019

Interview with Top 100 Social Media Influencer, CEO, Analyst, Writer, and Consultant for Social Magnets

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Marketing has a rhythm, a cadence. If done right, each tactic hits the notes needed to evoke emotion and inspire action in the audience. But if your timing is off, or your messages don’t resonate, people will...
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