Treasure Data Blog - Part 6

Flawless Customer Data Orchestration: A Marketer’s Guide

Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. This article explains these processes, and discusses how the right Customer Data Platform (CDP) cho...

How to Preserve Customer Privacy in Data-Driven Marketing

Relevance and personalization aren't brand differentiators anymore—they're a minimum requirement. Consumers expect exceptional marketing experiences from every brand they interact with—and that requires lot...

February 26, 2021

How Millennials and Customer Data Are Changing the Car-Buying Experience

Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience....

February 23, 2021

How Retail Banks Use Personalization to Compete with Fintech Start-ups

Retail banks, under pressure from fintech and other competitors, are turning to customer data platforms (CDPs) to compete and develop new lines of business....

February 17, 2021

A Data-First, Customer-Driven Approach to Digital Transformation

Successful digital transformation amounts to finding new customers and delivering the right CX for each one. Here’s how to use customer data to achieve that....

February 11, 2021

How Real-Time Data Will Power Retail in 2021 and Beyond

Two hot questions are on the mind of retailers and managers alike. Does real-time data make humans better at sales? And how will it change the selling process? Retail marketing expert Thomas “TK” Kurian exp...

February 5, 2021

What’s the Future of Customer Personalization? Industry Experts on the Evolution of DMPs, CDPs, and Data Enhancement

DMPs and CDPs have competed to be the top choice for extracting actionable insights from customer data. Ignoring all the hype—which one really is the most effective for delivering highly relevant experiences ...

February 4, 2021

Data Hygiene and Governance for Data-Driven Marketers

Who should own data management? Everyone, says marketing futurist and influencer Ross Quintana—but marketing, with its particularly data-driven nature, should lead. Learn why he supports a more inclusive fram...

January 28, 2021

NRF 2021: Digital Transformation, High Heels, & Luxury as Pandemic ‘Oreo Cookies’

Big ideas from NRF 2021 included everything from changing consumer psychology to personalization to digital transformation, all of which will drive retail change for the foreseeable future....

January 21, 2021

Digital Transformation: Five Retail Brief Master Classes for 2021

Our new webinar series—Retail Brief—is designed specifically for retailers and brands and will help you and your team identify the most mission-critical initiatives for success in the year ahead....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why