Treasure Data Blog - Part 6

Gen Z Marketing: Move Beyond ‘Omnichannel’ to Personalized CX ‘Multi-Experiences’

For Gen Z, there is no distinction between the digital and physical worlds. Marketing to this constantly connected generation requires data-driven, personalized CX and a detailed single customer view (SCV) to d...

Partner Spotlight: Search Discovery on Breaking Down Data Silos

In this week’s Partner Spotlight, Search Discovery’s Data and Cloud Engineering Practice Lead, James Koenig, talks about the data challenges companies face and how Search Discovery and Treasure Data are wor...

You Don’t Abandon a Profitable Ship: Personalization Drives Profits, Despite Naysayers

Personalization has naysayers. But global companies such as Wish and AB InBev use CDP-driven customer personalization profitably, making it hard not to consider adopting it as a proven, efficient strategy for e...

CDP vs. DMP vs. CRM: Differences, Similarities, and Best Practices FAQ

Treasure Data outlines the differences between CDP, CRM and DMP marketing technology, and offers insights on today's best practices to deliver relevant, real-time, personalized customer experience (CX)....

CPGs, Can You Handle the Truth? Meeting the SCV Challenge

CPG companies get too little retail customer data to discern customer intent. The right CDP integrates your fragmented, incomplete data into single customer views (SCVs) for better segmentation, personalized CX...

Partner Spotlight: How Silverbullet’s Focus on First-Party Data is Helping Modern Marketers

In our latest Partner Spotlight, Silverbullet’s Director of Enterprise Strategy Andrea Ghibaudi talks about focusing on first-party data for post-cookie success, the benefits of real-time data, and how Custom...

Brands, How Do You Love Me? Please Personalize the Ways

You’ve built a foundation of trust, now you need to take your consumer relationships to the next level. What’s the secret to winning customer loyalty? Just like in a real relationship, you need to truly kno...

Never Saw Yourself as a Support Engineer? How Treasure Data’s Unique Customer Focus Makes It a Position Where You’ll Thrive

Want to grow your technical skills and career? Treasure Data support engineers help world class brands create personalized and profitable customer experiences. If you are looking for your next dream job, start ...

Powering Customer Experience Management (CXM) through CDP Insights & Analytics

In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience...

CPG Brands, What Are You Doing with My Data?

Want to win consumer trust? Start with data privacy. Brands that treat data privacy as more than a compliance issue create an opportunity to win customer loyalty and stand out from the competition....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why