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  • Treasure Data BlogTreasure Data Blog
July 29, 2020

CDPI’s David Raab Q&A: Marketing, CDPs, and Digital Transformation Post-Covid

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This second-in-a-series, far-ranging interview with head of the Customer Data Platform Institute, David Raab, covers issues facing CMOs, DMOs, CTOs & DTOs—from digital marketing to coping with Covid....
July 21, 2020

If Your Approach to Data Privacy Is the Bare Minimum, You’re Doing it Wrong—Here’s Why

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Forrester Research Principal Analyst Heidi Shey argues new privacy laws don’t have to hinder effective marketing. In fact, leaning into data privacy protection is a great business strategy. Here are three rea...
July 17, 2020

Sustainability IS Still Marketable—Here’s How Customer Data Helps

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In the era of Covid-19, can you find new customers that care about health consciousness, sustainability, low carbon footprints, and the environment? That’s an interesting, potentially revenue-enhancing questi...
July 14, 2020

CDP Academy: Customer Data Resources for Every Marketer

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CDP Academy, a new resource for marketers, features real-world successes in customer data-driven personalization, new customer acquisition, predictive analytics, targeting, and segmentation....
July 7, 2020

Arm proposes to transfer ownership of Treasure Data to SoftBank Group Corp. and its affiliates

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Arm announced proposed strategic organizational changes to transfer its two IoT Services Group (ISG) businesses, Treasure Data and IoT Platform, to new entities that would be owned and operated by SoftBank Grou...
July 7, 2020

The Moments that Move People: How Data Drives Emotion in Marketing

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While tapping into the emotions of millions of consumers may seem like an impossible task, it can be done. Using the wealth of customer data that exists in the world, we can create more memorable, moving experi...
July 1, 2020

Customer Expectations & Covid-19: What Every Retailer Needs to Consider

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Customer connectivity, customer confidence, and customer communication should be among the most sought after goals to help achieve stronger customer care, yet none of this can be performed at its best without l...
June 26, 2020

Elevating the Customer Experience: Q&A with Stephanie Thum, CCXP

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Delivering a seamless and consistent omnichannel customer experience (CX) requires commitment and focus from every team across an organization. Marketers, in particular, can play a strategic role in helping bra...
June 23, 2020

Summer Webinar Series for CMOs and Data-Driven Marketers

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We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many org...
June 18, 2020

How Customer Data Is Helping Retailers Stay Relevant During Covid-19

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In the era of risk and huge shifts in customer behavior, three retailers—EO Products, Summersalt, and Moda Operandi—use customer data to deliver the (right) goods....
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