Customer Data Platform Blog for Industry Leaders

November 1, 2021

How CDPs Empower Empathy and Improve CLV

While many companies focus on improving data access for marketing and sales, they are missing out on data-enabling a key element of the customer experience—customer service. Customer Data Platforms (CDPs) are...

October 29, 2021

Retailers: Want to Attract New Customers with Great CX? Focus on First-Party Data

Post-pandemic consumers expect retailers to provide the experiences they crave with the products and brands they love. To do so, retailers need first-party customer data—lots of it—and a centralized custome...

October 28, 2021

Digital Shift: Top Execs Say Customer Data Changes Everything

Adweek’s Digital Shift: Top execs of Kellogg’s, Stellantis, AB InBev, Hyundai & TrueCar explain how CDP-led digital transformation & strategic use of customer data are absolutely critical to their businesse...

October 26, 2021

[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?

Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto ...

October 19, 2021

How Data Helps Marketers Win in Key Customer Moments

The Digital Shift, Live Virtual Event: Top marketers and expert analysts share how to future-proof your tech stack, take advantage of first-party data opportunities, and deliver seamless personalized experience...

October 18, 2021

Holiday Guide 2021: Retail Trends and Predictions

What’s driving retail sales in the 2021 retail holiday season? The retail industry is rapidly changing, so we are updating our 2020 predictions with the first installment of the 2021 Retail Holiday Guide....

October 14, 2021

Contact Center Trend: How CDPs Add Personalization to Customer Experience

Sheila McGee-Smith explains why businesses use customer data platforms (CDPs) to bust data silos, personalize amazing CX, and increase CLV. They also help service agents to understand and empathize with custome...

October 13, 2021

2021 Survey Reveals Consumer Attitudes on Customer Service

A recent Treasure Data survey reveals how consumers feel about the use of their data, what matters most to them when interacting with custo...

October 11, 2021

Treasure Data: The Future of Customer Centricity

Treasure Data is expanding its vision of customer-centricity through data to include enterprise-wide customer data platform (CDP) solutions for Service, Sales, and more. Now every team can create great experien...

October 7, 2021

Why Is a Single Customer View So Critical in Retail?

Retailers are turning to Customer Data Platforms (CDPs) for a single customer view, which serves as the basis for profitable, personalized customer experiences (CX). Some retailers are even gamifying shoppers' ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why