Enterprise Customer Data Platform - Treasure Data Blog - Part 6

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

When we talk to marketing leaders about their biggest pain points, the struggle to consolidate data across departmental silos seems to always be at the top. In fact, 87% of executives are not confident they are...

VR, AR and Mass Personalization: How Far Must Retail Go to Reinvent Itself?

The era of mass-market-retail is clearly out on a ledge, judging by the Hunger-Games-style body count of store closings, but what will take its place? How far will retailers go to entice customers to actually G...

Customer Data: What Does a 360-Degree View of the Customer Really Mean?

What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing....

10 Can’t-Miss Sessions at MarTech West 2019

Excited about MarTech 2019? So are we! At this year’s marketing, technology, and management conference you’ll learn innovative ways to dismantle departmental silos, uncover the right marketing technology fo...

New Retail Report: What Do Retailers Need to Get Back (or Stay) in the Game?

The news in retail now is confusing at best, grim at worst. Just a few months ago the reports were encouraging after holiday and year-end sales. But lately closures at physical stores dominate the headlines, fr...

12 Essential Data Sources to Understand the Customer Journey

Note the magic ingredient isn’t just “data.” Every organization has terabytes of the stuff lying around, with more coming in every day. What makes the difference is putting the data to work. It’s collec...

A Baby with a Royal Platinum Card? Personalization Fails and How to Stop Them

Ever think of getting your kid to charge your next vacation on his credit card? That might have been a possibility for the parents of 2-year-old Evan Hart, who were bemused when their little boy was offered a c...

February 28, 2019

How to Optimize Your B2B Martech Stack

We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B mark...

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