Enterprise Customer Data Platform - Treasure Data Blog - Part 5

February 21, 2019

Bridging MarTech & AdTech: DMP, DSP and CDP Best Practices in Targeted Personalization

If you’re a digital marketer, you’ve got three tough jobs: Finding the right target audience, making the first sale, and converting those first sales into lifelong customers. All three jobs are tough; first...

February 19, 2019

New Report: Omnichannel Retail Changes Shopping, But Will It Change the Way You Market?

Omnichannel retail is clearly spreading throughout the retail ecosystem, but does that mean physical stores are doomed? Will digital retail eventually overtake physical stores entirely? No, but they might look ...

February 13, 2019

eTail West: Don’t Stop Believing in Personalized Customer Journeys

Walking through the conference halls of eTail West 2019, you'll be surrounded by like-minded peers looking for the next in tech to accelerate their company to “etail glory.” And it's clear just from the eTa...

February 11, 2019

The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?

As a marketer, you know that the pinnacle of personalization is your ability to map your customer’s omnichannel journey to create their custom buying experience. To do this, you need full visibility into the ...

February 8, 2019

10 Good Reasons to Vote for Arm Treasure Data CDP in the Marketing Technology Awards 2019

Martech decisions are always tough. Everyone's existing martech is different, enterprise needs and business processes are diverse, and there are hundreds of choices. Your business probably has a martech stack t...

February 7, 2019

Infographic: 9 Digital Marketing Trends and Martech Shaping 2019 and Beyond

These 9 trends that listed here in this blog post will dominate events and technology in 2019, and probably beyond! Click here to learn more......

February 5, 2019

Martech Stack Bloat — Does Your Martech Stack Need a Marie Kondo Clean-out?

No industry is immune to the wave of disruptive digital innovation that we are seeing today. At the core of this disruption—being driven by startups and incumbent players such as Amazon, Google, and Facebook ...

January 31, 2019

Thinking of Engineering Management? These Great Books Help You Make the Move

I began writing this post as a follow-up to a talk I presented last year about learning how to be a manager after being a developer. One of the unfortunate truths of our...

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