Treasure Data Blog | Analytics Infrastructure as a Service - Part 5

Bring Rich Visualizations to Life with Treasure Data’s Microsoft Power BI Connector for Big Data Analytics

We're excited to announce our recent, seamless integration with Microsoft Power BI.This connector allows you to write job results directly into your Microsoft Power BI datasets, bringing deeper insights to...

Why Google Analytics Has Not Killed Adobe Analytics (…Yet)

Adobe Summit is here (and yes, Treasure Data has a booth). It's arguably the biggest conference focused on digital marketers and Adobe Marketing Cloud customers with 14,000+ expected attendees. ...

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale.Attribution is the science of determini...

SportVizion and Treasure Data Team Up to Enable Superior Fan Engagement for Sports Teams

A New Approach to Provide Sports Teams and Leagues with a 360 Degree View of their Fans for Personalized Fan Experiences Miami, FL, and Mountain View, CA - March 6, 2017 - Today, SportVizion, a division of Qua...

5 Things to Look Forward to at Adobe Summit 2017

Here are 5 great events to add to your Adobe Summit calendar:Network with the top digital marketers from all over the world at the Tuesday evening Welcome Reception at 6:30pm. Explore the Community Pavili...

Know Your True ROI: Facebook Ads Input Data Connectors, Now Smarter and Faster

More and more companies drive customer growth and retention by delivering the right ad at the right time. To enable targeted advertising, however, you need to go beyond what's available in Facebook Ads reportin...

February 16, 2017

What’s 3rd Party Cookie, and how is it used to track users?

Previously, we covered what cookies are. Although we didn't say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary us...

February 9, 2017

Customer Data Management, Step One: Setting up Google Tag Manager

Setting up the plumbing In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...

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