Treasure Data Blog - Part 5

CPG Brand Loyalty: ‘I’m not dead yet!’

What does a need to travel light and the discovery of wool-made business attire have to do with how CPG brands can gain emotionally loyal consumers? Find out in the latest blog from CPG industry expert David Mc...

Partner Conversations: AWS & Treasure Data on Customer Data Strategies for CPG

Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). In this interview, AWS talks with Treasure Data CMO Tom Treanor as part of its “CPG Partner Conver...

CPG Brands: Is Customer Loyalty Dead, or ‘Just Restin’?

The pandemic has caused consumers to reconsider their brand loyalties. But data-driven marketers might ask, “How much brand-switching was caused by supply and distribution issues, not customer preferences?”...

Auto CMOs Talk Personalized CX at Reuters Event

How has the pandemic shifted priorities for automakers? And how has it changed expectations among buyers, especially millennials? Automotive CMOs discussed this and personalized CX at the recent Reuters Automot...

Truly Data Driven: What is Zero-Party Data (and How to Use It)?

In this issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—CMO Tom Treanor summarizes data marketing news on zero-party data, using CDPs for management, midsize marketi...

What Is a Single Customer View (SCV)? And Why Should Marketers Care?

A Single Customer View (SCV)—also called Customer 360 View (C360) or Unified Customer View (UCV)—is a dashboard containing the customer data, including personally identifiable information, for a single pers...

Truly Data Driven: Should You be Data Driven or Data Conscious? (And a load of useful data resources)

Be data driven, or data conscious? What’s the #1 reason companies don’t use marketing analytics? Find out in Tom Treanor’s “Truly Data Driven” marketing newsletter, a roundup summarizing interesting n...

Part 1: What the Decline of IDFA Means for Marketers

Industry experts expect Apple will release iOS 14.5 any day now—and the IDFA (identifier for advertisers) will automatically be turned off. Find out what that means for marketers and campaign tracking....

Truly Data Driven: Practical applications of data (and do you need a data and analytics team?)

“Truly Data Driven,” a new newsletter, explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and resources centered around helping you become more dat...

CDPs: MarTech Panel & Report Reveal Post-Pandemic Trends in Digital Transformation

Less than half of large companies surveyed say they’re doing a good job of using data and handling digital transformation. A recent MarTech panel discusses how to handle digital transformation and thrive post...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why