Treasure Data Blog - Part 5

December 17, 2020

Need to Develop New Customer Data Marketing Apps Faster? Check Out These New Treasure Boxes

From COVID-19 to quick shifts in customer buying, here’s how Treasure Boxes help speed development of applications using customer data, helping companies pivot to develop and keep profitable customer relation...

December 16, 2020

Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

The loss of third-party cookies does not mean the end of exceptional omnichannel experiences. Instead, it’s an opportunity for the industry to move toward a fully connected ecosystem, with an identity-based i...

December 10, 2020

Auto Industry Insights—How to Deliver the Ultimate Customer Experience

How can your business build experiences that will win customers, now and tomorrow? Here are five key takeaways from automotive leaders—and a glimpse at an industry shifting toward seamless, customer-centric d...

December 9, 2020

Q&A with Don Peppers: A CX Expert’s View on Digital Transformation and the Customer Experience

What are the keys to mastering CX in a time of digital disruption? We asked Don Peppers, a pioneer of one-to-one marketing and a renowned authority, author, and speaker on customer experience, to share his view...

December 7, 2020

[Infographic] How 3 Major Brands Transformed Their Customer Experience with a CDP

A CDP helps brands create meaningful, hyper-personalized experiences by turning siloed and underused data into accurate and actionable unified customer profiles. See how three major brands transformed their CX ...

December 4, 2020

Maximizing Mobile: 3 Strategies to Leverage Mobile Customer Data

The sudden and widespread increase in mobile browsing and buying has created multiple opportunities for retailers to leverage customer data and exceed customer expectations. Here’s how retailers can leverage ...

December 3, 2020

CPG Brands: Use CDPs to Get the Customer Data You Need for DTC Success

CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consu...

December 2, 2020

CPG Bytes—A New Treasure Data Video Series

You may have noticed a sharp increase in stories pertaining to CPG brands since the pandemic began. Our new short-video series—“CPG Bytes”—will help you focus on the CPG industry news and insights that ...

November 23, 2020

Retail Holiday Guide 2020: Industry Perspectives

How’s COVID-19 changing retail and ecommerce holiday shopping? Some businesses use customer data platforms (CDPs) to predict demand and better understand customers and shifting holiday buying patterns. Here�...

November 18, 2020

A New Urgency: How CDPs Power Digital Transformation

Companies are using CDPs to accelerate the use of customer data throughout their organizations, both to cope with COVID and for personalization that leads to greater profits, efficiency, and customer loyalty....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why