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February 10, 2020

How Does Multi-Touch Attribution Work? And What Convinced the Customer to Buy?

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What worked best in your last marketing campaign? Which customer touches were most influential in getting customers to buy? Here’s how multi-touch attribution helps you answer these complicated questions....
February 6, 2020

Marketing Inspiration: 10 Ways Experts Fight February Funk

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We asked marketing experts like Shep Hyken, Chris Penn, Mellissah Smith, Martin Jones and more how they stay inspired. Here is a list of their best tips, books, blogs, and podcasts to keep your marketing motiva...
January 31, 2020

Martech Skills 2020: 10 Top Skills Your Digital Marketing Team Needs

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Beyond the fundamentals, what advanced skills are likely to give your team the edge over competitors in 2020? We've rounded up 10 top skills to consider acquiring or upgrading in the year ahead....
January 28, 2020

[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)

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Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purpose...
January 24, 2020

5G’s Finally Here—5 Ways It Will Change Digital Marketing in 2020 and Beyond

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Buzz around 5G has been growing louder, but by now, the overly optimistic, under-delivered projections of previous years might have left you jadedly wondering, “Why shouldn’t I ignore 5G for a little while ...
January 22, 2020

NRF 2020: From Goop to Godiva, the Next Retail Battleground Is Differentiated Customer Experience

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At NRF 2020, businesses from Gwyneth Paltrow’s Goop to Godiva focused on personalized customer experience (CX). Customer data platforms (CDPs) automatically tailor customer experiences and were also a hot top...
January 15, 2020

Interview with technology leader and bestselling author of ‘Driving Digital’

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Want to stay ahead of disruption through digital transformation? We spoke to Isaac Sacolick to find out how. He literally wrote the Amazon bestseller, “Driving Digital: The Leader’s Guide to Business Transf...
January 10, 2020

NRF 2020: 5 Ways for Marketers to Enjoy NYC During Retail’s Biggest Show

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If you’re on your way to NRF 2020—one of the biggest retail shows of the year—and wondering what to do to escape the conference cacophony (while still keeping your mind on marketing), this list is for you...
January 9, 2020

2020 Retail Report: Is Personalized Customer Experience the Whole Retail Game Now?

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A new study reveals retail is betting big on data-driven technologies to drive tailored and personalized customer experiences (CX) and better engage with their customers throughout the purchasing lifecycle....
January 7, 2020

NRF 2020 Conference Sessions: How to Profit from Personalized CX

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How will retail change in 2020 and beyond? NRF boasts more than 175 informative sessions, and we’ve highlighted five of the most relevant to personalized customer experiences that you won’t want to miss....
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