Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience
0Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business....
Why You Need a Consumer Data Privacy Policy
0Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation F...
Navigating Sustainable Retail With Customer Data
0The popularity of sustainable retail is accelerating, especially with Gen Z. Discover how first-party customer data can help retailers meet consumer expectations around sustainability....
7 Data-Driven Ways to Improve Customer Journey Orchestration
0Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences....
It’s Time For Your Contact Center Transformation
0The hybrid work model is here to stay and so is AI tech. Is your contact center ready to go digital? Learn the latest contact center transformation trends, including key takeaways from Enterprise Connect 2022....
Improve Your Customer Data Management Process With an Enterprise CDP
050% of executives said improving customer data management (CDM) is their Number One priority for customer experience, according to a recent commissioned Forrester survey. The group of interviewed executives, ma...
Six Things to Consider When Evaluating CDP Integrations
0Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations....
Partner Spotlight: How Versium Boosts Marketing Engagement With Identity Mapping
0With so much digital noise out there, how can marketers connect with the right customers? Find out how our technology partner, Versium, is using identity mapping to help marketers boost engagement....
Trifecta Nutrition Uses Enterprise CDP to Power Fast Growth
0Entrepreneurs: Here’s how DTC meals co. Trifecta Nutrition uses a customer data platform (CDP) to understand its clientele, customize meal plans & training plans, cut churn, feed growth, & persuade investors....
Partner Spotlight: How 55 Helps Brands With Responsible Data Management, Activation, and Privacy
0With great data comes great responsibility. Find out how 55 and Treasure Data are partnering to empower clients in responsible data management and activation across verticals and customer touchpoints....