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Customer Data Platform Blog for Industry Leaders

November 24, 2021

Retail Data News: Gucci Collaborates with Xbox, Arby’s Introduces Fry-Flavored Vodka

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Get caught up on the latest, most interesting retail, DTC, and consumer trends news. Issue 4 of Retail Data News includes the latest in retail collaborations, including Gucci + Xbox, Starbucks + Amazon Go, and ...
November 22, 2021

[Infographic] Marketers with the Best Martech Stacks Report Doing These 2 Things

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A survey of marketers and IT pros reveals those with the best martech stacks often use customer data platforms (CDPs). “Ideal martech stack” owners also use both best-of-breed technologies and integrated su...
November 18, 2021

Treasure Data’s Trusted Foundation Helps Enterprises Navigate Privacy and Personalization Expectations

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The balance between wanting to know more about your customers and using all of that information responsibly is a key concern for today’s marketers. Learn how Treasure Data’s Trusted Foundation addresses tha...
November 17, 2021

Has the Ecommerce Magic Worn off for Alibaba? Read Retail Data News

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Get caught up on the latest, most interesting retail, DTC, and consumer trends news. Issue 3 of Retail Data News includes articles from November 8 to November 14 and topics ranging from new tween brands to the ...
November 16, 2021

Introducing the Most Advanced Enterprise Segmentation Tool—with Enhanced Security & Privacy

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Our new and improved Audience Studio features the most advanced enterprise segmentation tool, an improved user experience, more privacy features, and general updates our customers requested....
November 11, 2021

Redefining the Automotive Industry Through Customer Centricity

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Recently at Digital Shift and Reuters Automotive 2021, industry leaders like Stellantis, Hyundai, and TrueCar shared how they’ve shifted gears to focus on customer centricity and delivering a highly personali...
November 10, 2021

Nike & Dick’s Share Loyalty Data and Saks Bets on Holiday Livestreams

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Get caught up on the latest, most interesting retail, DTC, and consumer trends news. Issue 2 of Retail Data News includes articles from November 1 to November 7 and topics ranging from at-home fitness trends to...
November 3, 2021

Treasure Data Secures $234M—Largest Single Funding Round for a Customer Data Platform

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Treasure Data just closed the largest single funding round for a Customer Data Platform (CDP) to date. The $234 million investment round led by SoftBank Corp....
November 3, 2021

From Data-Driven Buying Cycles to Double-D Retail, All You Need to Know

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Interested in retail, CPG and consumer trends? Our Retail Data News series is for you. This week’s robust roundup covers data and tech, holiday news and forecasts, and the latest in retail, food and beverage,...
November 2, 2021

Retail Holiday Guide 2021: What the Experts Say

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What hand will the 2021 holidays deal retailers? Retail expert Nick Antoniades analyzes emerging trends and explains how real-time customer data can help retailers exploit opportunities and handle the challenge...
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Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
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Enterprise Customer Data Platforms for Dummies 2.0
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  • Treasure Data’s Trusted Foundation Helps Enterprises Navigate Privacy and Personalization Expectations
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  • The Difference Between First-party, Second-party and Third-party Data
  • Answers to 7 FAQs on Data Privacy, Security & Identity Best Practices
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