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Customer Data Platform Blog for Industry Leaders

November 2, 2022

Top-Ranked Customer Insights Platforms (And Why You Need One)

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The best customer insights platforms use data to help brands understand their customers better, improve their experiences, and drive results....
November 1, 2022

Applying Customer Journey Analytics To Upgrade Your Customer Experience

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Brands can use customer journey analytics to upgrade CX by identifying factors that impact experiences like pain points and key decision moments....
October 31, 2022

How To Activate the Customer Insights Process Successfully

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Brands can build a customer insights process by developing a dedicated team and choosing the right customer insights platform to drive results....
October 26, 2022

Multiply the Value of Customer Data

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Customer data is a differentiator to drive efficiency and growth. Learn how to multiply the full value of customer data across the entire enterprise....
October 20, 2022

The ROI of Customer Experience

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Delivering the best customer experience is a must for business success. Learn how global brands are gaining revenue and cutting costs through the ROI of customer experience....
October 19, 2022

Understanding the E-commerce Customer Journey

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Understanding the e-commerce customer journey enables brands to serve consumer needs at each stage and move them closer to conversion....
October 14, 2022

Life at Treasure Data: Janine Brown, on Building a Career in Sales

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Janine Brown, Manager, ADR Operations & Enablement, shares her story on growing her career in Sales at Treasure Data....
September 20, 2022

CDPs vs. CRMs: Understanding the Pharma Marketing Tech Stack

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Both CRMs and CDPs can be a source of data insight for pharma marketers. So, what’s the difference, and how do they work together in the tech stack?...
September 13, 2022

How to Leverage Your Data to Drive Business Efficiency

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Customer data is critical to driving business efficiency. Learn how to leverage your data and tackle common data challenges with Treasure Data Customer Data Cloud....
September 8, 2022

Top Customer Data Platform Benefits Your Company Needs

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Top customer data platform benefits include customer profile unification and a robust customer data foundation for deriving actionable insights....
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Treasure Data

Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
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