Treasure Data Blog | Analytics Infrastructure as a Service - Part 5

February 16, 2018

Fueling Great Customer Experience with Data

Ever experienced this? You're already logged in and shopping on your favorite ecommerce site but they make you log in again to check out. You get discount flight emails from your airline miles club but t...

February 8, 2018

Make Your Customer Data Platform a Corporate Asset

3 rules to help you not build yet another customer data silo. Who “owns” the customer experience? For companies like yours – seeking to deliver outcomes that keep customers engaged and loyal – few q...

February 6, 2018

Feed Social Data into your Customer Experience Strategy

Social media is a powerful tool in digital marketing. As companies continue to scramble to shape and iterate their respective marketing strategies to promote a personalized customer experience, social media rem...

January 31, 2018

Top Ten Checklist for an Enterprise Customer Data Platform

There's plenty of excitement among marketers today about customer data platforms. So we've put together the ten most essential functions of an enterprise-grade customer data platform to help simplify the must-h...

January 26, 2018

Webinar Recap: Harnessing Data for Better Customer Experience and Company Success

The top 3 takeaways from our webinar “Harnessing Your Data for Better Customer Success.” Are you one of the many businesses seeking to improve the customer experience, but find that you can't effectively...

January 23, 2018

Using Customer Data to Inform Product Enhancements

Many exciting marketing advancements are possible today with the adept use of customer data to create a frictionless buying journey. But marketing people aren't the only ones having fun at the data party. Produ...

January 19, 2018

Top Requirements for Continuous, Real-Time Closed-Loop Marketing

“Data” has become more than just a filler word, and, instead, an engraved term in the minds of recruitment teams as they launch searches for the next data-driven CMO or Digital Marketer at their respective ...

January 17, 2018

What is a Customer Data Platform (CDP)? Interview with Treasure Data’s VP of Product

What is a Customer Data Platform (CDP)? It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data. We sat down with Pankaj Tibrewal...

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