Enterprise Customer Data Platform - Treasure Data Blog - Part 5

Fix the Last-Yard Retail Sales Problem with Omnichannel Personalization

How much more could retailers sell in-store if they really knew each individual customer before approaching? What if associates could see what each customer had recently browsed online, how much they'd bought b...

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry's. These dig...

Can Omnichannel Personalization Save Retail? New Report Explores Progress

It's been called an apocalypse. Each time a retailer announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. But savvy retailers aren't going down without a fight. ...

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences

Increasingly, retail business isn't all about the product—it's about the experience. Research suggests that customer experience will actually overtake price and product as the key differentiator by 2020, part...

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it's not clean or timely, it could be costing you money and customers or causing you ...

What’s the Difference? Customer Loyalty vs. Customer Retention

The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it's only the very beginning. Guiding your customers through a successful,...

Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and...

5 Mobile-First Marketing Strategies to Win Customer Loyalty

What's turning retail personalization technology into a martech “must-have”? The first monster trend is mobile apps—because whether they're buying diapers, mascara, or chicken nuggets—consumers rely on ...

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