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November 6, 2019

Is Every Great Marketer Part Data Scientist? Expert Q&A with Chris Penn

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Traditionally, good marketers are natural detectives. If a campaign goes down in flames, we ask questions, make educated guesses about what went wrong, course-correct, and try again. But marketers no longer nee...
October 31, 2019

20 Top Marketing Conferences to Stay Competitive in 2020

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Even in our digital world, marketing conferences are great for professional growth—expanding both your knowledge and network. Here are the top 20 marketing conferences and martech shows & events in 2020....
October 29, 2019

Influencer Marketing vs. Social Media Marketing—What’s the Difference?

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Influencer marketing and social media marketing both use social networks, so what’s the difference? And how does customer data help both? This article and the included examples help to explain....
October 24, 2019

How Arm Treasure Data Transforms Support Engineering Roles to Be More Business-Central

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What does the growing importance of data management and IoT technology mean for support engineering? And are you—or perhaps someone you know—what I’m looking for to support a rapidly expanding business?...
October 23, 2019

[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results

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What’s the ROI of a CDP? Forrester Consulting analyzed the returns and costs of customer data platforms (CDPs), and came up with 802% CDP ROI for our enterprise Customer Data Platform....
October 21, 2019

Marketers, Use Martech to Become a Digital Disruptor Yourself: A Q&A with Pam Didner

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CMOs, brand managers and digital marketers, take heart. Read Pam Didner’s Q&A on hot martech trends—such as AI, machine learning (ML), and data integration — to help beat digital disruptors and maybe beco...
October 16, 2019

The Omniscience Option: Next-best-action Recommendations that Work

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Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the appli...
October 15, 2019

14 Data-focused Sessions at MarketingProfs B2B Forum

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The MarketingProfs B2B Forum is all about blending creativity and data for better marketing results. As usual, the program schedule is bursting with great talks. And I’m thrilled to be among the presenters. W...
October 14, 2019

Forrester TEI on CDP ROI: How a Customer Data Platform Paid Off in 4 Industries

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A new study from Forrester Consulting on the benefits of Customer Data Platforms (CDP) makes it easier to understand CDP ROI and its benefits, including increased sales & higher CLV....
October 8, 2019

AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

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We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion....
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