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September 12, 2018

From IoT to ROI: 10 Leading Experts Divulge Insights on How Marketers Can Leverage IoT Data

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There's no avoiding it. There's no running from it. There's no denying it. The Internet of Things (IoT), and its endless stream of complex device data, is a strategic game-changer for marketers. In fact, Mar...
September 11, 2018

The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data

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Cross-selling and upselling are traditional merchandising strateg...
September 6, 2018

How to Implement a Customer Data Platform (CDP)

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How to Implement a Customer Data Platform (CDP) Three ways to increase the effectiveness of your enterprise implementation. The technology everyone's talking about is the enterprise customer data platform (...
September 4, 2018

Customer Data Platforms for B2B

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While enterprise customer data platforms (CDPs) have roots in the consumer world, they are just as valuable for B2B companies with complex sales cycles. Amit Erand...
August 30, 2018

Meeting the Data Analytics Skills Challenge

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Building a Customer Data-Driven Organization Starts with Talent and Tech A few years ago, Alec Ross, author of The Industries of the Future, described data as “the raw material of the information age” — ...
August 28, 2018

4 Challenges Marketers Face Moving from Segmentation to (More Effective) Lookalike Audiences

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This is post #2 in the The Fundamentals of Disruptive Marketing blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disrupt...
August 23, 2018

Back to School Again? Customer Data Platforms (CDPs) Help Retailers Change the Game

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Retailers know that back-to-school shopping is still a big deal. In fact, it is the second biggest shopping season of the year, following only the winter holidays in terms of total revenue. This year, according...
August 21, 2018

Fundamentals of Disruptive Marketing: Predicting and Minimizing Churn

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One of the most accurate marketing maxims is that it's much more expensive to acquire a new customer than it is to keep an existing customer. Common estimates put the cost ratio at anywhere between 5- and 25-to...
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