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Customer Data Platform Blog for Industry Leaders

February 17, 2023

Building a Privacy-focused Data Strategy

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Treasure Data and Acxiom explore what it means to build a privacy-focused data strategy, and the tools that will help organizations get there....
February 14, 2023

How CPG Brands Can Master the Art of Decision-making With Connected Data

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CPG industry experts weigh in on how brands can unlock the power of data to better understand their customers and drive better business decisions....
February 10, 2023

The Benefits of Buying a Customer Data Platform

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Build or buy your CDP? Learn how deploying a ready-made CDP solution can help you reduce complexity and improve scalability and performance—all while achieving a faster time to value....
February 8, 2023

Customer Insight Power Tools: Level Up Your Game

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An enterprise customer data platform is the best customer insights power tool for maximizing the potential of your company's customer data....
February 3, 2023

Data Warehouse Platform vs. Customer Data Platform

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By working together, a data warehouse platform and a customer data platform can help maximize the value of a company's data assets....
February 2, 2023

Mapping the Customer Decision Journey To Improve Your Marketing

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Learn how mapping out the customer decision journey can help you improve your marketing, optimize the customer experience, and drive more conversions....
January 30, 2023

Connected CX: Defining the New Customer Era with Data

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Connected CX goes beyond customer acquisition. As CPG companies create transformation plans, here's how they can look at the entire customer experience....
January 27, 2023

Impending Boom: The Customer Data Platform Market Sees More Growth Ahead

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The customer data platform market is driven by businesses' need for a modern data solution in an increasingly digitized environment....
January 26, 2023

CDP Use Cases: Unlock Your CPG’s Growth Potential with Customer Data

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It’s important to understand the CPG use cases that drive the most value from your CDP investment. Discover what's possible with Customer Data Cloud....
January 24, 2023

Connected Customer Data: A Golden Opportunity for Pharma Marketers

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Learn how pharma companies can use data to elevate real-time clinical decision making and to sharpen connections with clients to drive better patient outcomes....
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Treasure Data

Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
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Explore Featured Posts
  • Accelerate Your Customer Journey
  • Top Challenges of AI Deployment–And How to Overcome Them
  • Mapping the Customer Decision Journey To Improve Your Marketing
  • Connected Customer Data: A Golden Opportunity for Pharma Marketers
  • How to Get the Most Value From Your CDP Today–And Tomorrow
  • Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment
  • What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW
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