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October 2, 2018

Announcing the Arm Treasure Data Audience Suite

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Announcing the Arm Treasure Data Audience Suite News Highlights: The Audience Suite makes customer data accessible and actionable providing a complete customer profile on one screen Intuitive interface...
September 27, 2018

Retail: Customer Journey Mapping & Analytics with a CDP

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Customer Journey Mapping & Analytics with a CDP The customer relationship with brands is rapidly evolving. While brands used to rely on pre-determined customer journeys that directed the pathway from aware...
September 26, 2018

Coach and Advisor Daniel Elizalde’s Take on IoT Data Opportunities & Marketing Musts

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For many marketers, the Internet of Things (IoT) and its constant stream of device data is the new kid on the marketing block. And all the potential it holds is intriguing, yet terrifying—inspiring, yet somew...
September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

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Customer Segmentation: The Case for Relevance in Retail Marketing The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer...
September 20, 2018

How a Customer Data Platform Supports Your Sales Team

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Advanced Selling Techniques: How a Customer Data Platform Supports Your Sales Team I've literally trained thousands of salespeople, and so far I've never found one who liked working with multiple systems....
September 19, 2018

CMO Ken Herron Reveals His Top Tips for Surfacing Actionable IoT Data Insights

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Hey marketers, question for you: Got data? Sure you do. But you're overwhelmed. The data keeps pouring in and piling up—especially when it comes to the Internet of Things (IoT) devices—and you're trying to ...
September 18, 2018

Attention Automakers: Take Control of Your Data

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Before the Internet, your average car buyer got their information from a friend, an ad, or the sales rep at their local dealership. Now, consumers are walking into dealerships so sure of what they've read on...
September 13, 2018

Why Retailers Need to Focus on Omni-channel Experience

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The Death of Retail: Fact or Fiction? It's hard to get a handle on what exactly is going on in the retail world. Store closings and bankruptcies have been dominating the headlines for well over a year. Toys R ...
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