Treasure Data Blog - Part 4

Partner Spotlight: How Silverbullet’s Focus on First-Party Data is Helping Modern Marketers

In our latest Partner Spotlight, Silverbullet’s Director of Enterprise Strategy Andrea Ghibaudi talks about focusing on first-party data for post-cookie success, the benefits of real-time data, and how Custom...

Brands, How Do You Love Me? Please Personalize the Ways

You’ve built a foundation of trust, now you need to take your consumer relationships to the next level. What’s the secret to winning customer loyalty? Just like in a real relationship, you need to truly kno...

Never Saw Yourself as a Support Engineer? How Treasure Data’s Unique Customer Focus Makes It a Position Where You’ll Thrive

Want to grow your technical skills and career? Treasure Data support engineers help world class brands create personalized and profitable customer experiences. If you are looking for your next dream job, start ...

Powering Customer Experience Management (CXM) through CDP Insights & Analytics

In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience...

CPG Brands, What Are You Doing with My Data?

Want to win consumer trust? Start with data privacy. Brands that treat data privacy as more than a compliance issue create an opportunity to win customer loyalty and stand out from the competition....

Answers to 7 FAQs on Data Privacy, Security & Identity Best Practices

How will you handle privacy, security, and consent management when the use of cookies ends? Treasure Data Enterprise CDP helps you market more effectively while implementing privacy and security best practices....

How Do You Manage Customer Data: Top Down or Bottom Up?

How do you manage and use customer data effectively? Best-selling marketing and management author Don Peppers offers advice on how to manage customer data for bottom-up data tactics and top-down strategic goals...

Pardon the Interruption, This Message Brought to You by the CPG Industry

Digital media promised brands could deliver personalized and relevant content at the most appropriate time. Instead of being disruptive, brands could provide value. Years into the digital era, is this actually ...

Partner Spotlight: LiveRamp’s Kevin Dunn Explains Coping in a Cookieless World

Marketers: Wonder how you’ll handle personalization in a cookieless world? Read this interview with LiveRamp’s Kevin Dunn on personalization, authenticated identity infrastructure, and CDPs....

Truly Data Driven: Single Customer View (SCV) Is the New Marketing Holy Grail

This issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—summarizes data marketing news on single customer view (SCV), the “post-attribution era,” and finding martec...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why