Treasure Data Blog - Part 4

February 11, 2021

How Real-Time Data Will Power Retail in 2021 and Beyond

Two hot questions are on the mind of retailers and managers alike. Does real-time data make humans better at sales? And how will it change the selling process? Retail marketing expert Thomas “TK” Kurian exp...

February 5, 2021

What’s the Future of Customer Personalization? Industry Experts on the Evolution of DMPs, CDPs, and Data Enhancement

DMPs and CDPs have competed to be the top choice for extracting actionable insights from customer data. Ignoring all the hype—which one really is the most effective for delivering highly relevant experiences ...

February 4, 2021

Data Hygiene and Governance for Data-Driven Marketers

Who should own data management? Everyone, says marketing futurist and influencer Ross Quintana—but marketing, with its particularly data-driven nature, should lead. Learn why he supports a more inclusive fram...

January 28, 2021

NRF 2021: Digital Transformation, High Heels, & Luxury as Pandemic ‘Oreo Cookies’

Big ideas from NRF 2021 included everything from changing consumer psychology to personalization to digital transformation, all of which will drive retail change for the foreseeable future....

January 21, 2021

Digital Transformation: Five Retail Brief Master Classes for 2021

Our new webinar series—Retail Brief—is designed specifically for retailers and brands and will help you and your team identify the most mission-critical initiatives for success in the year ahead....

January 19, 2021

Personalized CX, Digital Transformation, and Coronavirus: Our Top 20 2020 Blogs

What were the most popular topics for data-driven marketers in 2020? Personalized customer experience (CX), digital transformation, and the impact of the coronavirus were among the top themes in Treasure Data's...

January 14, 2021

Frost & Sullivan Auto Industry Research: Where Do We Go from Here?

New Frost & Sullivan research based on interviews with auto executives suggests Customer Data Platforms (CDPs) can help the auto industry move forward in 2021 by giving automakers and dealerships a better under...

January 7, 2021

The Auto Industry, CDPs & the New Car Buying Experience

Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying pro...

December 29, 2020

Key Takeaways from 2020 & the Gartner Marketing Symposium

Did you miss the Gartner Marketing Symposium? We’ve wrapped up the key takeaways, according to our team, plus a replay of Treasure Data CMO Tom Treanor’s presentation on why companies are getting serious ab...

December 22, 2020

Reflections on 2020 Martech Predictions & Trends

After a year like this, it’s difficult to predict anything with strong certainty. Still, as we move into 2021 with high hopes for the New Year, I wanted to revisit and reflect on four martech predictions I ma...

4

The new table stakes for CPG? CDPs, says Futurum Research Learn why