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March 21, 2018

How to Use Data to Expand the Lifetime Value of a Customer

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CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...
March 16, 2018

Auto Marketers Improve the Customer Experience by Aligning Data

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It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...
March 16, 2018

Game Publishers: Data is Crucial to Your Dev

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Making a video game is a hard endeavor even in the best of circumstances. Developers have to anticipate an audience's desires years in advance, determine the best way to monetize their creation, and execute on ...
March 13, 2018

The evolution of customer data management: DMP vs. CDP

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The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark. Most blogs...
March 7, 2018

Get Marketing Data Requests off Your Back(log) With a Customer Data Platform

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Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response. In this data economy, one of the bus...
February 27, 2018

How to Create a Shortlist for Your Customer Data Platform Vendor Selection

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Are you considering a customer data platform (CDP) to drive an improved customer experience, but find that you're overwhelmed with the list of vendors, technology terms and marketing promises? Ultimately your s...
February 22, 2018

GDPR is Approaching: Are You Ready for the Data Privacy Challenge?

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It's coming. A new regulation in the European Union is about to change the way that your company needs to manage its customer data. Taking effect on May 25, the General Data Protection Regulation (GDPR) impo...
February 20, 2018

Treasure Data Debuts in Gartner MQ

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Treasure Data recently made our debut in the Gartner Magic Quadrant for Data Management Solutions for Analytics (DMSA). This is a significant achievement for our team, who have worked so hard over the past 6+ y...
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The Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Only Treasure Data CDP handles the scale, security, and complexity required by a global enterprise and enables you to deliver a superior customer experience based on data-driven decisions.

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