Enterprise Customer Data Platform - Treasure Data Blog - Part 4

November 15, 2018

The Marketing Value of AI Is Rising: 6 Ways AI Boosts Results

What's the marketing value of AI? Does artificial intelligence (AI) really earn its keep in sales and smart retailing? And how can you use it to boost your marketing ROI? Long a topic of science fiction and ...

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. Yet marketing teams often need outside help to make...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

Here’s a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy compliance with the California Consumer Privacy Act (CC...

November 6, 2018

What’s the Future for CDPs? An Interview with the CDP Institute’s David Raab

Customer Data Platforms, or CDPs, are a major topic of discussion these days amongst marketing, marketing operations, and IT leaders. With rising volumes of data, and increasing pressure on companies......

November 1, 2018

5 Ways IoT Customer Data Will Change Every Job in Retail

More than 20 years ago, websites changed how brands connected with customers. Ten years later, social media and mobile devices helped communication between them become a two-way street. Today, we're in the mids...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

If you’ve worked hard to meet the last round of requirements for the GDPR privacy requirements, and thought you could breathe a sigh of relief, we’ve got some bad news from California......

October 25, 2018

7 Key Data Analyst Skills for the Future

Today's companies are swimming in data, thanks to rapid advances in data ingestion, unification, and storage. This trend presents many opportunities for businesses to improve their strategies and operations —...

October 24, 2018

Three Ways Data Privacy Has Changed in 2018

Guest post by Ameesh Divatia, Co-Founder and CEO of Baffle. As we close out 2018, it's hard not to reflect on what has been a game-changing year for data privacy. Some might argue this was the year data priv...

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