Treasure Data Blog | Analytics Infrastructure as a Service - Part 3

Get Marketing Data Requests off Your Back(log) With a Customer Data Platform

Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response. In this data economy, one of the bus...

February 27, 2018

How to Create a Shortlist for Your Customer Data Platform Vendor Selection

Are you considering a customer data platform (CDP) to drive an improved customer experience, but find that you're overwhelmed with the list of vendors, technology terms and marketing promises? Ultimately your s...

February 22, 2018

GDPR is Approaching: Are You Ready for the Data Privacy Challenge?

It's coming. A new regulation in the European Union is about to change the way that your company needs to manage its customer data. Taking effect on May 25, the General Data Protection Regulation (GDPR) impo...

February 20, 2018

Treasure Data Debuts in Gartner MQ

Treasure Data recently made our debut in the Gartner Magic Quadrant for Data Management Solutions for Analytics (DMSA). This is a significant achievement for our team, who have worked so hard over the past 6+ y...

February 16, 2018

Fueling Great Customer Experience with Data

Ever experienced this? You're already logged in and shopping on your favorite ecommerce site but they make you log in again to check out. You get discount flight emails from your airline miles club but t...

February 8, 2018

Make Your Customer Data Platform a Corporate Asset

3 rules to help you not build yet another customer data silo. Who “owns” the customer experience? For companies like yours – seeking to deliver outcomes that keep customers engaged and loyal – few q...

February 6, 2018

Feed Social Data into your Customer Experience Strategy

Social media is a powerful tool in digital marketing. As companies continue to scramble to shape and iterate their respective marketing strategies to promote a personalized customer experience, social media rem...

January 31, 2018

Top Ten Checklist for an Enterprise Customer Data Platform

There's plenty of excitement among marketers today about customer data platforms. So we've put together the ten most essential functions of an enterprise-grade customer data platform to help simplify the must-h...

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