Unlock the Power of Patient and Provider Data With a CDP
0A CDP can serve as the central nervous system for pharma and life sciences companies when managing patient and provider data securely and efficiently....
Building Trust Beyond Compliance
0The U.S. is likely to see a nationwide data privacy law in the near future. The policy may be influenced by EU data privacy principles, like lawfulness, data minimization, and accountability....
What Is First-party Data and Why Is It So Important?
0In the new digital age, centralized customer data is crucial for long-term customer engagement. It's the key to providing superior customer service and meeting customer expectations. However, to get valuable in...
Transforming Pharma and Life Sciences Experiences With the Power of Customer Data
0How pharmaceutical and life science companies can unlock the value of customer data to deliver personalized healthcare provider and patient experiences....
Driving Efficiency, Profitability, and Growth with Customer Data
0By maximizing the value of customer data across your entire organization, you can drive efficiency, profitability, growth–and connected customer experiences....
Understanding the Customer Journey
0One of the key tactics for creating a connected customer experience is understanding the customer journey. Discover the data sources you need for a full 360-degree view of your customers....
[Infographic] 5 Best Practices for Getting the Most Value From Your Customer Data
0How do you get the most value from your customer data? By following these best practices, you can ensure that your customer data is working for you and driving business growth....
Data Security and Trust Essential for Driving Data Forward in Pharma
0Pharma brands must manage customer data with secure and compliant systems. Treasure Data explores how pharma companies can sure their data stays safe....
Webinar Recap: Strategies and Tactics to Improve Customer Loyalty
0Irene Sibaja, industry principal, retail, Treasure Data, shares top customer loyalty strategies and tactics for retailers. Get the recap here....
What is Next-best Action In Marketing?
0Next-best Action (NBA) is a strategy that helps businesses identify the most effective marketing actions to take to drive customers closer to a desired conversion event. It is designed to optimize marketing eff...