Life at Treasure Data: Andrea Escobar, on Making a Shift From Sales to Marketing Ops
0Andrea Escobar, marketing operations manager, Treasure Data, shares her story on what it takes to pivot from a career in Sales, to a career in Marketing Ops....
Top Factors That Build Consumer Loyalty for Your Brand
0Brands can use a CDP like Treasure Data Customer Data Cloud to build consumer loyalty through personalization and consistent omnichannel experience....
CPG Brands and the Rising Cost of Living
0With the rising cost of living, everything from profits to brand loyalty is on the line for CPG brands. Learn how they can use data insights to understand shopper behavior and stay ahead of the curve....
How to Create Customer Loyalty and Retention With an Enterprise CDP
0Using an enterprise CDP like Treasure Data's can help brands derive actionable insights to boost customer loyalty and retention....
Life at Treasure Data: Q&A with Kohki Sato, Senior Technical Support Engineer
0Kohki Sato, Sr. Technical Support Engineer, shares his experiences driving the future of data forward at Treasure Data, and what it's like leading a world-class CDP team in the United Kingdom....
Customer Relationship Data Management Tool for Analysis and Planning
0A CDP is a better customer relationship data management and analysis solution than CRM due to centralized storage and integrated analytical capabilities....
Using a CDP to Deliver Connected Healthcare Provider Experiences
0Pharma brands can use a CDP to unify their data, create personalized outreach, and improve the effectiveness of their sales, marketing, and customer service teams....
How To Maximize Your Customer Insights Benefits for Better Lifetime Value
0A customer data platform helps brands maximize customer insights benefits to increase lifetime value from the acquisition stage to post-purchase nurturing....
Customer Data Platform vs Data Lake: How to Choose Your Best Option
0The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation....
How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty
0Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty....