Arm Treasure Data Blog - Part 3

The Moments that Move People: How Data Drives Emotion in Marketing

While tapping into the emotions of millions of consumers may seem like an impossible task, it can be done. Using the wealth of customer data that exists in the world, we can create more memorable, moving experi...

Customer Expectations & Covid-19: What Every Retailer Needs to Consider

Customer connectivity, customer confidence, and customer communication should be among the most sought after goals to help achieve stronger customer care, yet none of this can be performed at its best without l...

Elevating the Customer Experience: Q&A with Stephanie Thum, CCXP

Delivering a seamless and consistent omnichannel customer experience (CX) requires commitment and focus from every team across an organization. Marketers, in particular, can play a strategic role in helping bra...

Summer Webinar Series for CMOs and Data-Driven Marketers

We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many org...

How Customer Data Is Helping Retailers Stay Relevant During Covid-19

In the era of risk and huge shifts in customer behavior, three retailers—EO Products, Summersalt, and Moda Operandi—use customer data to deliver the (right) goods....

Marketing Post-CCPA: Data Privacy Laws Require Leadership, Careful Targeting

Still adjusting to the CCPA? Tim Sullivan offers 4 questions to address post-CCPA issues. He says the CCPA requires marketers to lead on consumer data privacy but favors correctly personalized CX/messages....

Marketing in a Downturn: 16 Unexpectedly Helpful Resources for Marketers

The disruption caused by Covid-19 has presented marketers with an unexpected opportunity to reflect on how to adjust strategies and business operations. Here are 16 smart resources to help you find your way in ...

[Webinar] Understanding (and Applying) Agile Marketing in the Real World

Confused by the advice to be agile? Don’t miss this expert advice from certified Agile coach Andrea Fryrear on common Agile marketing misconceptions and how to make it really work for your business....

Is Your Data Privacy Compliance Missing a Critical Customer Data Element?

It might seem like a data privacy paradox: The same technology that unifies customer data profiles for targeting, segmentation, and customer personalization is also key to efficient data privacy compliance....

First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means

A CDP has won the 2020 CODiE Award for “Best Marketing Solution,” an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises....

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report