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April 16, 2019

Beyond Multi-Channel: The Benefits of an Omnichannel Customer Experience

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Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition. At the heart of it, omnichannel is about using customer (and potential customer) data wis...
April 11, 2019

12 Gartner Marketing Symposium Sessions for Data-Driven Marketers

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The annual Gartner Marketing Symposium is right around the corner, and we're gearing up for three days of innovating, learning, and networking with marketing and technology leaders from all over. This year, the...
April 8, 2019

Hey Alexa, How Can Marketers Strategize and Optimize for Voice Search?

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Have you used voice search today? If you’re in marketing, your customers probably have. According to Google’s mobile voice study, 41 percent of adults use voice search every day, conducting millions of quer...
April 3, 2019

Elevating the Marketer’s Role in Customer Experience

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Today’s CMOs don’t have it easy. Their tenure is the lowest of the C-suite, even though there’s often a direct link between the value they bring and the company’s bottom line. It’s easy for them to be...
April 1, 2019

Expert Insights on Five Marketing Trends You Need to Know Now

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What's the most underused asset in most marketing organizations? Astonishingly, it's their data, according to consultant and e-commerce expert, Tim Peter. “The biggest challenge I've seen is that marketers...
March 28, 2019

Infographic: Personalization Perfection, B2C Companies that Get It Right Are Poised for Growth

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Consumers crave personalized experiences, and companies are striving to meet (and exceed) their ever-increasing expectations. But cross the line, and you'll creep out the exact audience you're trying to win...
March 25, 2019

MarTech® West 2019: Do You Know the Way to (Enjoy) San Jose?

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Are you on your way to the 2019 Martech® Conference? Wondering how to spend your time outside of the San Jose Convention Center? Sure, you’ll be immersed in marketing, technology, and management insight for ...
March 21, 2019

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

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When we talk to marketing leaders about their biggest pain points, the struggle to consolidate data across departmental silos seems to always be at the top. In fact, 87% of executives are not confident they are...
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