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December 18, 2018

Personalizing the Omnichannel Retail Experience

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Connected consumers and the possibility of using many different types of data to personalize retail shopping experiences at every point in consumer journeys are driving innovative retailers to harvest previousl...
December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

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News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 states equally Adults are most comfortable handing over their email a...
December 11, 2018

Martech in Demand: What is a DSP and Why Should You Consider It?

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What is a DSP and why does it matter to me? If this question is weighing on your mind, you’ve come to the right place. As data-driven marketers, our world is filled with acronyms and abbreviations, making it...
December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

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In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...
December 4, 2018

What CMOs Really Want from Martech: 5 Top CDP Requirements

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Many have already invested in other martech such as Salesforce, Marketo, and any of more than 100 popular marketing tools that all handle some aspect of marketing: email, social media, CRM, Web analytics and mo...
November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

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Last spring when news broke that controversial political data analytics provider Cambridge Analytica had accessed up to 87 million Facebook profiles, the fallout was intense. Less than a year later, the company...
November 27, 2018

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step

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Omnichannel marketing is fast becoming a requirement for success, and smart CMOs know it. But as with almost everything in marketing and sales, the devil is in the details. it’s tough to know how to get star...
November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

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Retail Personalization is a very abstract, impersonal-sounding term. Perhaps that’s why it’s often used with more customer-centric words like customer personas and “customer journey.” Smart CMOs know th...
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