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October 26, 2020

Treasure Data Named a ‘Strong Performer’ in Real-Time Interaction Management

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Forrester Research says real-time interaction management “is personalization done right.” Find out which 13 vendors Forrester Research says “matter most,” and why Treasure Data Customer Data Platform (C...
October 22, 2020

​Boost ROI, Find New Customers with CDP Insights & Data Analytics

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New customer data platform (CDP) features help marketers understand changing customer behavior: easy-to-understand dashboards, new dashboards, enhanced segmentation and targeting, and a new insights engine....
October 15, 2020

Personalization on Tap: How the Beverage Industry Turns Data Into Profits

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For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for ...
October 6, 2020

3 Ways Retailers Create Dynamic Digital Omnichannel Customer Experiences

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Retail and brand marketing influencer Nicole Leinbach Reyhle gives three digital marketing tips for more profitable customer omnichannel experiences and increased engagement with their customers on all channels...
September 30, 2020

COVID-19 Accelerates Digital Transformation & Growing Customer Data Importance

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In a recent fireside chat, we discussed digital transformation with two industry thought leaders—Lucas Borgas from Anheuser-Busch InBev, and Stephano Fanfarillo, from the Boston Consulting Group (BCG). We’v...
September 25, 2020

Hart Energy CDO’s Take on Digital Transformation, CDPs & Marketing

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Mark Chiles, chief digital officer (CDO) and senior VP of digital at Hart Energy, explains how CDOs and their teams can use CDPs to respond quickly to change and to advance digital transformation....
September 23, 2020

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

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CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and conn...
September 18, 2020

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

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How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them....
September 14, 2020

NVIDIA to Acquire Arm

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Dear Valued Customers and Partners, Softbank and NVIDIA have announced a definitive agreement for NVIDIA to buy Arm Limited. The transaction does not include Arm's IoT Services Group, which is made up of Tre...
September 14, 2020

COVID, Customers & Challenges: Realistic Ways Retailers Can Combat the Unexpected

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COVID-19 has forced businesses to finish years of digital transformation in just a few months. Will these martech investments designed to better understand consumers forge long-term customer loyalty post-pandem...
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Interaction Management See full report