Customer Data Platform vs Data Lake: How to Choose Your Best Option
0The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation....
How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty
0Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty....
Making Data Work by Delivering Relevant Content to HCPs
0Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers....
Top Customer Journey Lead Generation Tips and Tricks
0Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers....
Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention
0Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints....
Separating Myth from Reality: CDP Components and Composable CDPs
0Is building your own CDP out of CDP components the right choice? We debunk 5 myths about traditional CDPs. Spoiler alert: integrated CDPs are far from dead!...
How to Use Customer Insights Metrics More Effectively
0A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....
Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed
0A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....
Future-Proofing Your Data Governance Strategy
0With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks....
Biggest Customer Data Platform Challenges—And How To Solve Them
0Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights....