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November 25, 2019

6 Marketing Experts Share Their Mentors’ Best Career Advice

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Marketing Mentors: Here’s the world’s best career advice for marketers and businesspeople, according to top marketers Shep Hyken, Ross Quintana, Stephanie Thum, Mellissah Smith, Marsha Collier, and Chris Pe...
November 20, 2019

New Microtransaction Data: Tricked-Out Gamers—Ready to Play and Pay

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A new survey of nearly 1,000 gamers explores microtransactions—revealing what types of downloadable content gamers are most motivated to buy and how much they spend. Read the highlights and get the full repor...
November 18, 2019

A Q&A with Tom Pick: What B2B Marketers Should Stop Doing Right Now

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B2B buyers are looking for authentic brand experiences. So we asked B2B marketing expert Tom Pick to share tips and strategies for marketers striving to connect with customers and outpace the competition....
November 14, 2019

AR vs. VR: What’s the Difference? Marketers Put Augmented and Virtual Reality to Work

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Augmented reality and virtual reality are garnering intense interest for their marketing, gaming, brand development, and entertainment possibilities, and more companies are taking notice and adopting these tech...
November 11, 2019

Learn new entrepreneurial guerilla marketing strategies from marketing automation expert Mellissah Smith

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Martech isn't just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn't have to break the bank. Cost-effective martech options—with AI-assisted marke...
November 7, 2019

Webinar: See for Yourself How Forrester Consulting Calculated an 802% ROI on Our CDP

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Even if you’re a decision maker who’s used to hearing a lot of plucky pitches, an 802% ROI on a customer data platform (CDP) is a pretty audacious claim. You’d be right to scrutinize the calculations very...
November 6, 2019

Is Every Great Marketer Part Data Scientist? Expert Q&A with Chris Penn

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Traditionally, good marketers are natural detectives. If a campaign goes down in flames, we ask questions, make educated guesses about what went wrong, course-correct, and try again. But marketers no longer nee...
October 31, 2019

20 Top Marketing Conferences to Stay Competitive in 2020

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Even in our digital world, marketing conferences are great for professional growth—expanding both your knowledge and network. Here are the top 20 marketing conferences and martech shows & events in 2020....
October 29, 2019

Influencer Marketing vs. Social Media Marketing—What’s the Difference?

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Influencer marketing and social media marketing both use social networks, so what’s the difference? And how does customer data help both? This article and the included examples help to explain....
October 24, 2019

How Arm Treasure Data Transforms Support Engineering Roles to Be More Business-Central

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What does the growing importance of data management and IoT technology mean for support engineering? And are you—or perhaps someone you know—what I’m looking for to support a rapidly expanding business?...
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