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January 2, 2019

Our Top 10 Blogs on Marketing and Martech in 2018

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Now that it’s 2019, it’s worth catching up on what you might have missed, so we’re summarizing and linking to our most popular blogs of 2018. Where we see a chance to update you on these hot topics, we’...
December 19, 2018

Too Many Marketing Data Sources? How CDPs Help You Profit from Them All

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Data is the backbone of marketing today. But with the volume of customer data growing exponentially every year, how do you integrate, update, and assemble all that data into a unified view of each customer? It'...
December 18, 2018

Infographic: Personalizing the Omnichannel Retail Experience

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Connected consumers and the possibility of using many different types of data to personalize retail shopping experiences at every point in consumer journeys are driving innovative retailers to harvest previousl...
December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

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News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 states equally Adults are most comfortable handing over their email a...
December 11, 2018

Martech in Demand: What is a DSP and Why Should You Consider It?

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What is a DSP and why does it matter to me? If this question is weighing on your mind, you’ve come to the right place. As data-driven marketers, our world is filled with acronyms and abbreviations, making it...
December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

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In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...
December 4, 2018

What CMOs Really Want from Martech: 5 Top CDP Requirements

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Want to increase customer engagement and build profitable relationships with your customers? In a perfect world, marketers and IT would have the tools and structure in place to quickly gather customer data, int...
November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

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Last spring when news broke that controversial political data analytics provider Cambridge Analytica had accessed up to 87 million Facebook profiles, the fallout was intense. Less than a year later, the company...
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