Treasure Data Blog - Part 7

Answers to 7 FAQs on Data Privacy, Security & Identity Best Practices

How will you handle privacy, security, and consent management when the use of cookies ends? Treasure Data Enterprise CDP helps you market more effectively while implementing privacy and security best practices....

How Do You Manage Customer Data: Top Down or Bottom Up?

How do you manage and use customer data effectively? Best-selling marketing and management author Don Peppers offers advice on how to manage customer data for bottom-up data tactics and top-down strategic goals...

Pardon the Interruption, This Message Brought to You by the CPG Industry

Digital media promised brands could deliver personalized and relevant content at the most appropriate time. Instead of being disruptive, brands could provide value. Years into the digital era, is this actually ...

Partner Spotlight: LiveRamp’s Kevin Dunn Explains Coping in a Cookieless World

Marketers: Wonder how you’ll handle personalization in a cookieless world? Read this interview with LiveRamp’s Kevin Dunn on personalization, authenticated identity infrastructure, and CDPs....

Truly Data Driven: Single Customer View (SCV) Is the New Marketing Holy Grail

This issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—summarizes data marketing news on single customer view (SCV), the “post-attribution era,” and finding martec...

CPG Brand Loyalty: ‘I’m not dead yet!’

What does a need to travel light and the discovery of wool-made business attire have to do with how CPG brands can gain emotionally loyal consumers? Find out in the latest blog from CPG industry expert David Mc...

Partner Conversations: AWS & Treasure Data on Customer Data Strategies for CPG

Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). In this interview, AWS talks with Treasure Data CMO Tom Treanor as part of its “CPG Partner Conver...

CPG Brands: Is Customer Loyalty Dead, or ‘Just Restin’?

The pandemic has caused consumers to reconsider their brand loyalties. But data-driven marketers might ask, “How much brand-switching was caused by supply and distribution issues, not customer preferences?”...

Auto CMOs Talk Personalized CX at Reuters Event

How has the pandemic shifted priorities for automakers? And how has it changed expectations among buyers, especially millennials? Automotive CMOs discussed this and personalized CX at the recent Reuters Automot...

Truly Data Driven: What is Zero-Party Data (and How to Use It)?

In this issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—CMO Tom Treanor summarizes data marketing news on zero-party data, using CDPs for management, midsize marketi...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why