Customer Data Platform Blog for Industry Leaders

November 3, 2021

From Data-Driven Buying Cycles to Double-D Retail, All You Need to Know

Interested in retail, CPG and consumer trends? Our Retail Data News series is for you. This week’s robust roundup covers data and tech, holiday news and forecasts, and the latest in retail, food and beverage,...

November 2, 2021

Retail Holiday Guide 2021: What the Experts Say

What hand will the 2021 holidays deal retailers? Retail expert Nick Antoniades analyzes emerging trends and explains how real-time customer data can help retailers exploit opportunities and handle the challenge...

November 1, 2021

How CDPs Empower Empathy and Improve CLV

While many companies focus on improving data access for marketing and sales, they are missing out on data-enabling a key element of the customer experience—customer service. Customer Data Platforms (CDPs) are...

October 29, 2021

Retailers: Want to Attract New Customers with Great CX? Focus on First-Party Data

Post-pandemic consumers expect retailers to provide the experiences they crave with the products and brands they love. To do so, retailers need first-party customer data—lots of it—and a centralized custome...

October 28, 2021

Digital Shift: Top Execs Say Customer Data Changes Everything

Adweek’s Digital Shift: Top execs of Kellogg’s, Stellantis, AB InBev, Hyundai & TrueCar explain how CDP-led digital transformation & strategic use of customer data are absolutely critical to their businesse...

October 26, 2021

[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?

Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto ...

October 19, 2021

How Data Helps Marketers Win in Key Customer Moments

The Digital Shift, Live Virtual Event: Top marketers and expert analysts share how to future-proof your tech stack, take advantage of first-party data opportunities, and deliver seamless personalized experience...

October 18, 2021

Holiday Guide 2021: Retail Trends and Predictions

What’s driving retail sales in the 2021 retail holiday season? The retail industry is rapidly changing, so we are updating our 2020 predictions with the first installment of the 2021 Retail Holiday Guide....

October 14, 2021

Contact Center Trend: How CDPs Add Personalization to Customer Experience

Sheila McGee-Smith explains why businesses use customer data platforms (CDPs) to bust data silos, personalize amazing CX, and increase CLV. They also help service agents to understand and empathize with custome...

October 13, 2021

2021 Survey Reveals Consumer Attitudes on Customer Service

A recent Treasure Data survey reveals how consumers feel about the use of their data, what matters most to them when interacting with custo...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why