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Customer Data Platform Blog for Industry Leaders

August 11, 2022

Customer Data Platform vs Data Lake: How to Choose Your Best Option

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The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation....
August 9, 2022

How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty

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Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty....
July 28, 2022

Making Data Work by Delivering Relevant Content to HCPs

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Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers....
July 25, 2022

Top Customer Journey Lead Generation Tips and Tricks

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Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers....
July 12, 2022

Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention

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Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints....
July 7, 2022

Separating Myth from Reality: CDP Components and Composable CDPs

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Is building your own CDP out of CDP components the right choice? We debunk 5 myths about traditional CDPs. Spoiler alert: integrated CDPs are far from dead!...
July 5, 2022

How to Use Customer Insights Metrics More Effectively

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A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....
June 21, 2022

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

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A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....
June 16, 2022

Future-Proofing Your Data Governance Strategy

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With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks....
June 10, 2022

Biggest Customer Data Platform Challenges—And How To Solve Them

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Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights....
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Treasure Data

Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
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