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January 9, 2020

2020 Retail Report: Is Personalized Customer Experience the Whole Retail Game Now?

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A new study reveals retail is betting big on data-driven technologies to drive tailored and personalized customer experiences (CX) and better engage with their customers throughout the purchasing lifecycle....
January 7, 2020

NRF 2020 Conference Sessions: How to Profit from Personalized CX

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How will retail change in 2020 and beyond? NRF boasts more than 175 informative sessions, and we’ve highlighted five of the most relevant to personalized customer experiences that you won’t want to miss....
January 2, 2020

2020 Martech Trends for Modern Marketers

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The average marketing team has nearly 100 martech tools, so it’s no surprise the hottest trends in martech are focused on improving martech effectiveness, increasing return on investment, and building loyalty...
December 30, 2019

Best of 2019: Our Top 10 Blogs on Marketing and Martech in 2019—With Bonus Updates

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What fascinated and resonated last year with CMOs, marketing directors, digital transformation experts and data scientists? Our “most-read” blog list shows you what’s on the minds of digital marketing lea...
December 27, 2019

Which American Cities Have the Most Smart Homes? The Answer, According to Zillow

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Whether you are talking about voice-activated thermostats or refrigerators that update your grocery list—how common are “smart homes” and which parts of the country are adopting this technology fastest?...
December 23, 2019

Games People Pay: How Data Enrichment Boosts Gaming & Entertainment Revenue

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Data enrichment—powered by a customer data platform (CDP)—helps gaming companies improve revenues 3 ways: refining pricing strategies, segmenting players based on customer data, and prioritizing new feature...
December 19, 2019

New Year, New Marketing: 5 New Easy-Add Treasure Boxes for the CMO in Your Life

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We’re excited to introduce Treasure Boxes—a brand new solutions library of pre-built code, components, visualizations, and applications ready for deployment with our enterprise Customer Data Platform (CDP)....
December 17, 2019

Interview with Rosanne Saccone on what it takes for marketing teams to be truly customer-centric

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CMO Roseanne Saccone says that the future of data-driven marketing lies in after-purchase customer experience and teams collaborating businesswide....
December 12, 2019

How to Make Your Marketing Emails Undeletable with Customer Data

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Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers....
December 9, 2019

Interview with Sarah Evans on combining marketing and PR tactics for maximum impact

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What is the biggest change transforming PR and marketing? It might just be the easy availability of data, something Sarah Evans, a recognized expert in PR and marketing, says is “both exciting and scary.”...
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