Partner Spotlight: How Leverage Lab Helps Marketers Get the Most Value Out of Their Data
0Leverage Lab experts AnnMarie Wills and John Haake discuss the best CDP use cases, including those in media & entertainment, and how to improve CDP ROI....
New Report: Better Data-Driven Decision Making in the Age of Unpredictability
0A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up” (FOMU) in businesses of all sizes. Can more data-driven decision making help? Could busine...
Strong CDP Growth in the APAC Region at Expense of EMEA Vendors
0The CDP Institute’s latest report shows high Customer Data Platform growth in Asia Pacific at the expense of vendors in Europe, the Middle East, and Asia (EMEA)....
Privacy Regs, Need for First-Party Data Fuel Rapid CDP Market Growth in EMEA
0The Customer Data Platform Institute says many new CDP vendors have entered the EMEA market, fueled in part by businesses’ need to respond to privacy regulation....
Where Does Your Business Rank on the Customer Data Maturity Model?
0Many companies are using customer data and customer data platforms for company growth and increased revenue. A recent Customer Data Maturity survey research report discusses this trend and where companies fall ...
What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW
0How do businesses use CDPs to boost sales & customer loyalty? Wiley’s Dummies Guide to Enterprise Customer Data Platforms 2.0 includes new case studies on how Subaru, AB InBev, Stripe & PARCO use data to comp...
Report: Lack of Unified Data Operations Limits Companies’ Ability to Improve CX
0A new WBR Insights report looks at companies’ data management in their operations and finds interesting links between using unified data management and the ability to improve customer experiences....
Why Data Mining Is Key to Successful Segmentation
0Nick Antoniades: Successful marketers go beyond typical segmentation strategies to glean surprising, profitable new insights from data mining & data analytics. Customer data platforms to avoid targeting errors....
Don’t Kiss Lapsed Customers Goodbye—Win Them Back
0Retail expert Nick Antoniades challenges how brands often treat “lapsed” customers and explores the alternatives. Learn the benefits of courting a “lapsed but engaged” audience and why giving up on this...
Retail TouchPoints: How to Fight Churn & Keep Your Customers Forever
0Customer loyalty is up for grabs—and truly great loyalty programs attract new customers, engage existing customers, and motivate both to spend more and buy more often. Here’s the latest on how to recapture ...