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February 28, 2020

5 Brands that Focus on Omnichannel Customer Experience

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Technology continues to redefine what’s possible in omnichannel marketing. But what exactly does a good omnichannel approach look like—both from the customer’s point of view, and that of the marketers who...
February 26, 2020

How to Boost Customer Retention, Reduce Attrition Rates with Martech

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With a plethora of brands vying for each consumer’s attention, marketers can’t assume they will win a repeat purchase, let alone brand loyalty. Here’s how advanced martech can help companies reduce custom...
February 24, 2020

Trends to Look for at eTail West 2020, and 3 Predictions Every Marketer Should Know

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What are experts predicting for retail this year? These 3 trends—AI, machine learning, and differentiated customer experience (CX)—will change everything for those who adopt a winning strategy—and for tho...
February 21, 2020

Experience-Based Marketing: How to Get It Right with Personalization and Data

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What kind of experiences are you providing the people you want to reach? In experience-based marketing, the goal is to transform every interaction with a potential or existing customer into a compelling experie...
February 18, 2020

‘Godfather of Content Marketing’ Joe Pulizzi on Reaching Customers

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If you are a marketer, chances are you know his bestselling books Killing Marketing, Content Inc., and Epic Content Marketing. If you’re a content marketer, you know him as the founder of the Content Marketin...
February 11, 2020

Frost & Sullivan Names Arm Treasure Data ‘Global Company of the Year’ in CDPs

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Find out why Frost & Sullivan named us “Global Company of the Year” in the CDP category. Reasons include strengths in analytics, data management, use of AI, and prebuilt, easily configurable solutions....
February 10, 2020

How Does Multi-Touch Attribution Work? And What Convinced the Customer to Buy?

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What worked best in your last marketing campaign? Which customer touches were most influential in getting customers to buy? Here’s how multi-touch attribution helps you answer these complicated questions....
February 6, 2020

Marketing Inspiration: 10 Ways Experts Fight February Funk

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We asked marketing experts like Shep Hyken, Chris Penn, Mellissah Smith, Martin Jones and more how they stay inspired. Here is a list of their best tips, books, blogs, and podcasts to keep your marketing motiva...
January 31, 2020

Martech Skills 2020: 10 Top Skills Your Digital Marketing Team Needs

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Beyond the fundamentals, what advanced skills are likely to give your team the edge over competitors in 2020? We've rounded up 10 top skills to consider acquiring or upgrading in the year ahead....
January 28, 2020

[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)

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Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purpose...
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