Treasure Data Blog - Part 40

Treasure your Raw-Data Access to Adjust Events

Attribution, user-behavior analytics, store statistics and fraud prevention are truly differentiating and competitive sources of intelligence for anyone who uses them. At TD, we give you the means to combine al...

TUNE your Mobile Apps with a Postback to Treasure Data

If mobile attribution and analytics is your thing, you’ve probably heard of Tune. As the most widely adopted measurement and attribution provider for the top 100 grossing apps in the iOS and Android ecosystem...

Kill Your Google Analytics Data Silo for Better Customer Analytics

Google Analytics: Yet Another Data Silo? For digital marketers, Google Analytics needs no introduction. It's the most popular analytics tool and often the first to be introduced to a company's martech stack. Google Analytics is a powerful tool by its own right. It makes it easy to get started on...

Serverless Data Integration for Data Analysts with Zapier

If you’re familiar with IFTTT.com and the simple If This Then That task automation recipes, then you already also have a pretty good idea how Zapier’s trigger-response mechanism works: you perform a simple ...

Supercharge your Salesforce Data Search Efforts with Treasure Data and Elasticsearch

Elasticsearch benefits not just those looking for text search, but those looking for instant insights and business intelligence from their textual and unstructured data. You might see Elasticsearch implemented ...

Accurate Sales Forecast for Data Analysts: Building a Random Forest model with Just SQL and Hivemall

Rossman is a pharmacy chain with over 3,000 stores in seven countries within Europe. The manager of each store has been tasked to predict the sales of the store for up to six weeks in advance. Sales of each store depends on various factors such......

Using Analytics to Uncover the Best Path to Monetization

At some point, every successful app needs to turn a profit - no two ways about it. Those millions of daily active users don't mean jack to your investors until you find something they'll actually pay for. And, when it comes to mucking around with your user experience looking for paydirt, good analyt...

AdWords Reports: An Awfully Partial View

Which AdWords campaign has the best return on ad spend (ROAS)? Every digital marketer has been asked this question at least once, if not every week. You would think such a simple question could be answered with an AdWords report. But as you dig deeper into your data and product, you realize that ...

Capture your Kinesis Stream Analytics Events in Treasure Data

With data-driven companies like Coinbase, Dash and Supercell all getting on board with Amazon Kinesis for real-time delivery of in-app data, handling billions of events per day, we can imagine why you too might...

We Analyzed Over 6 Million SQL Queries & Here’s What We Found

As part of our effort to improve product usability, I decided to take a look at how other analysts and TD users write their SQL. Like any other language, you can develop your own style over the years, and we should design our query editor accordingly......

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The new table stakes for CPG? CDPs, says Futurum Research Learn why