Treasure Data Blog - Part 37

August 31, 2017

Expert Interview Series: Paul Robertson of Phocas Software on the Effective Use of Business Intelligence

Paul Robertson is Head of Digital Marketing at Phocas Software, which helps wholesale distributors, manufacturers and retailers discover opportunities to increase sales, reduce costs and get a better visibility...

August 17, 2017

Enhance Twitter Tailored Audiences with Unified Data

You can create customer segments based on the unified customer data stored in TD. For example, CRM data can be matched with website browsing logs to create more precisely defined audiences for your advertisemen...

Top Ten Tricks to Maximize Your Social Reach for B2B Enterprises

In December I was given a new area of responsibility (social media manager for a B2B start up) and since then I have been managing all organic and paid campaigns for our Facebook, Twitter, LinkedIn and Instagra...

Efficiently Analyze Infinitely Growing Data with Incremental Queries

Stream data processing, a type of data processing that is designed for infinite data sets, is an efficient way to deal with ever-growing, unbounded data that is increasingly common as an object of analysis for ...

Expert Interview Series: Zach Gemignani of Juice Analytics on the Value of Data Storytelling

Zach Gemignani is co-founder and CEO of Juice Analytics, the innovation leader in data storytelling. Here, Zach shares his insight on the power of data storytelling and what organizations should be doing to har...

How a “Big Six” Studio Quadrupled Data Analysis Speed with this One Simple Technique

A major entertainment company speeded up query time from hours to minutes by a simple technique: replacing COUNT(DISTINCT x) with APPROX_DISTINCT(x). Why Should I Care? COUNT(DISTINCT x) and APPROX_DISTINC...

Exostatic and Treasure Data Bring Innovation to Data Driven Companies

Exostatic, a leading data driven consultancy and TD, the leading Live Customer Data Platform, announced its successful partnership enabling companies to understand their users and drive personalized......

Data Visualization Made Easy with Chartio and Treasure Data

As the old saying goes, a picture is worth a thousand words. What if you could create a clear, coherent picture with your data? That is the goal of many companies, yet it sometimes proves difficult to achieve.....

Access Deeper Insights by Integrating Pentaho and Treasure Data

In modern marketing, it is not always the marketer with the most data who wins. It is the marketer that can glean the most insight from the data who is going to drive more revenue. Enterprise organizations are...

Making Marketing Analytics Easier with AppsFlyer’s Pivot

Mobile marketing analytics just got a whole lot cooler. Say "Hello!" to Pivot. According to AppsFlyer, their new product named Pivot is the "first of a new generation of marketing analysis tools, providing m...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why