Treasure Data Blog - Part 37

January 6, 2017

Customer Data Management, Step Zero: Choosing a Tag Manager

What do you want to do in 2017? Do you want to understand your customers better? Do you want to increase traffic and raise awareness of your product? Do you want to increase sales across different channels? Do you want to reduce churn? I'd like to do all these things, and I'm guessing you would t...

December 20, 2016

Skills Development: A Data-Driven Marketing Resolution for 2017

In Internet Years, “Data-Driven Marketing” has been a cliché for, well… almost as long as “Internet Years.” So why are marketers still lagging when it comes to data competencies? [table id=27 /] According to a recent analysis, 45% of job postings for marketers ask for data analytics...

December 3, 2016

Announcing Treasure Workflow

We want to give companies the same power to collaborate and manage data they now enjoy in the world of software. That's why we're excited to announce the launch of Treasure Workflow. Treasure Workflow is the fi...

November 7, 2016

Introducing Live Data Management – A New Era for Data and Analytics

Since 2000, half of the companies that were in the Fortune 500 have been disrupted into extinction, due in part to slow reaction to market signals and shifts in customer behavior. While their own data could have told this story and allowed them to adapt......

October 6, 2016

Customer Highlight: Making Money at the Speed of Customer Insight at DashBid

400% YoY Growth Through Data Innovation— Three Lessons From DashBid Being data driven has very little to do with marketing dashboards. Data driven organizations create value programmatically, by productionizing algorithms that exploit patterns for profit. It's obvious when companies achieve th...

September 28, 2016

Video: Driving Advertising Analytics for Yield Optimization at Dashbid

Dashbid's meteoric rise is due in no small measure to their ability to separate the signal from the noise in video advertising RTB data, and to use that signal programmatically to make intelligent selling decisions on behalf of web publishers. In this clip, Jonathan Bloch, Dashbid's Chief Data Scien...

September 23, 2016

Video: Wrangling Petabytes of Data to Create Huge Customer Value at Dentsu

Dentsu is one of the top 5 global advertising agencies. In this clip, Shigeki Yamasaki, Chief Analyst, describes how Dentsu uses TD to create custom Data Management Platforms, leveraging petabytes of data to deliver massive value for their customers......

September 15, 2016

The Data Drive Podcast: Episode 3: Pavel Hardak and Basho

Basho has been at the forefront of Big Data, IOT, and the hybrid cloud since their inception in 2008, and heavily leverage their experience in low-latency distributed systems to maintain their position. As trad...

September 13, 2016

Enhance your Google BigQuery with Treasure Data Result Output

Google BigQuery is the choice for many. It’s the go-to for interactive analysis of enormous datasets and can process billions of rows in seconds. With no infrastructure to manage and the need for an administ...

August 31, 2016

How To Increase Customer Engagement with Mailchimp and Treasure Data

In fact, as my colleague recently brought to our attention, more emails are still sent every minute than the number of Facebook logins, Snapchat videos, Tinder swipes, Tweets and a dozen other platforms combined. While Facebook Shares, viral retweets and Hacker......

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The new table stakes for CPG? CDPs, says Futurum Research Learn why