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September 27, 2018

Retail: Customer Journey Mapping & Analytics with a CDP

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The customer relationship with brands is rapidly evolving. While brands used to rely on pre-determined customer journeys that directed the pathway from awareness to sale, today's wide variety of channels and mu...
September 26, 2018

Coach and Advisor Daniel Elizalde’s Take on IoT Data Opportunities & Marketing Musts

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For many marketers, the Internet of Things (IoT) and its constant stream of device data is the new kid on the marketing block. And all the potential it holds is intriguing, yet terrifying—inspiring, yet somew...
September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

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The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer experiences. Winning the loyalty of the customer is more crucial n...
September 20, 2018

How a Customer Data Platform Supports Your Sales Team

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I've literally trained thousands of salespeople, and so far I've never found one who liked working with multiple systems. It's not that salespeople are lazy, it's the exact opposite: salespeople are busy, fo...
September 19, 2018

CMO Ken Herron Reveals His Top Tips for Surfacing Actionable IoT Data Insights

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Hey marketers, question for you: Got data? Sure you do. But you’re overwhelmed. The data keeps pouring in and piling up—especially when it comes to the Internet of Things (IoT) devices—and you’re .....
September 18, 2018

Attention Automakers: Take Control of Your Data with a CDP

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To stay competitive in an industry that's being disrupted by changing consumer behaviors, new technologies, and new markets, data is more important than ever. Enter CDP for automotive. Before the Internet, y...
September 13, 2018

Why Retailers Need to Focus on Omni-channel Experience

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The Death of Retail: Fact or Fiction? It’s hard to get a handle on what exactly is going on in the retail world. Store closings and bankruptcies have been dominating the headlines for well over a year. Toys ...
September 12, 2018

From IoT to ROI: 10 Leading Experts Divulge Insights on How Marketers Can Leverage IoT Data

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There’s no avoiding it. There’s no running from it. There’s no denying it. The Internet of Things (IoT), and its endless stream of complex device data, is a strategic game-changer for marketers......
September 11, 2018

The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data

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Increasing Share of Wallet Through Cross-Sell and Upsell This is the third post in our blog series on the Fundamentals of Disruptive Marketing, which explores how technology and innovation are combining to inc...
September 6, 2018

How to Implement a Customer Data Platform (CDP)

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Three ways to increase the effectiveness of your enterprise CDP implementation. The technology everyone's talking about is the enterprise customer data platform (CDP), a marketing-controlled, data unificatio...
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