Treasure Data Blog - Part 23

Infographic: 50 Years of Gaming—What’s Next?

From arcades to augmented reality, gaming has delivered surprising, exponential growth. And the next era—powered by 5G, AI, and gamer data—is expected to dwarf even the past explosive rise. We've outline...

5 Types of Ad Tech Marketers Need to Know

Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of prog...

New Forbes Report: Personalization Leaders Prosper, Learners Suffer

Those blazing a trail with this new strategy say they’re already reaping the rewards, while the fortunes of those who lag behind are declining, according to the survey of marketing executives from 200 global ...

New Report Finds Enterprises Still Struggle to Provide One-to-One Personalization to Customers

News Highlights: Only 21 percent of enterprises feel they are highly successful in their personalization efforts Forty percent report their customer personalization efforts have had a direct impact on m...

PARCO Fights the “Retailpocalypse” with Omnichannel Personalization

“Data-driven company” is a title that many businesses long for. But PARCO Co. Ltd., which owns a chain of retail malls in Japan, has actually earned that title. It’s on the front lines of successful effor...

4 Key Trends for Retail Success in 2019 and Beyond

Retail is undergoing a sea change. So it's no surprise that retailers and brands everywhere are seeking strategies to help them anticipate future changes and avoid being a casualty of industry disruption. As t...

10 Beautiful Views to Enjoy at the Gartner Marketing Symposium

Expert advice, practical methodologies, and meaningful networking await you at the 2019 Gartner Marketing Symposium in San Diego. Each year, the conference features marketing leaders eager to share their insigh...

6 Gaming Trends to Watch Now: Get Ready for a Revolution

Each decade since the 70s has seen monumental changes in video games, but everything thus far will be a blip compared to what's coming in the next few years. Recently at GDC, I shared my views about the factors...

Omnichannel Customer Data: The Benefits of an Omnichannel Customer Experience

Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition. At the heart of it, omnichannel is about using customer (and potential customer) data wis...

12 Gartner Marketing Symposium Sessions for Data-Driven Marketers

The annual Gartner Marketing Symposium is right around the corner, and we're gearing up for three days of innovating, learning, and networking with marketing and technology leaders from all over. This year, the...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why