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April 23, 2018

6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data

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Consumers are demanding and expecting more of brands with each passing moment. And marketers know actionable and relevant data is the key to meeting those expectations and delivering an amazing customer experie...
April 23, 2018

ABM, Meet Your New Boss, GDPR – Part Three of Four

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Using our own solution for GDPR has been exciting for both sales and product teams. Being that we have less than 250 employees, we aren’t subject to GDPR yet so we didn’t HAVE to do this, but it......
April 20, 2018

How to Update Google Analytics to Meet GDPR Requirements

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Google Analytics is a part of almost every marketing stack, so updating Google Analytics for GDPR is something that every business needs to be concerned about. This blog will walk you through the steps you need...
April 16, 2018

Adobe Summit Recap: Customers! Customers! Customers!

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With two-thirds of the Fortune 100 companies leveraging Adobe Analytics for their onsite digital measurement strategy, Adobe is the clear market leader in this space for enterprise companies. This always makes ...
April 13, 2018

ABM, Meet Your New Boss, GDPR – Part Two of Four

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GDPR will be either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which is right, so, for now, this blog series is concerned with understa...
April 11, 2018

UDP: A New Partitioning Strategy Accelerating CDP Analytic Workloads

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In our company the customer’s data is stored in our proprietary storage system called PlazmaDB. This storage system is composed of PostgreSQL and Amazon S3. PostgreSQL is used to hold the metadata of the part...
April 9, 2018

Now Available: Adobe Launch Extension For Treasure Data

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Prior to Adobe Summit 2018, our partners at Infield Digital built the first extension for Adobe Launch, the next-generation tag management solution. This extension enables brands to extend their tracking of use...
April 6, 2018

ABM, Meet Your New Boss, GDPR – Part One of Four

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GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...
April 2, 2018

18 Marketing Experts Using Data Responsibly to Enhance the Customer Experience

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In today's world, personalization is in high demand with 79% of consumers reporting that they will only engage with brands if their experience is personalized. Delivering that level of personalization isn't eas...
March 29, 2018

Surprising Results from a Hackathon

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Once a year the team gets together in our Mountain View headquarters for two weeks, during which we try to do a variety of team activities and product discussions while hanging out together. One of the team act...
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