Treasure Data Named a ‘Strong Performer’ in Real-Time Interaction Management

2020 has forced organizations to rethink customer journeys and how they satisfy customer expectations. And real-time capabilities have proven to be key in keeping up with changes in demand and customer behavior. A new report, The Forrester Wave™: Real-Time Interaction Management, Q4 2020, conducted a 30-criterion evaluation and identified the 13 vendors that “matter most” in real-time interaction management (RTIM). Forrester Research states “RTIM is personalization done right,” and in its first entry in the evaluation, Treasure Data Customer Data Platform (CDP) was named a “Strong Performer.”

Treasure Data Customer Data Platform Makes Waves in RTIM Space

RTIM integrates customer data, content, and channels with sophisticated decision engines to personalize customer experiences.

In the evaluation from Forrester Research, Treasure Data received the highest possible score in six criteria—digital intelligence, customer profiles and preferences, analytics management, predictive analytics and machine learning, digital advertising, and performance.

Forrester Research noted that “Treasure Data’s CDP provides scalable customer data ingestion, and its Treasure Boxes provide an extensive library of packaged analytical models with ‘white box’ configurability so users can customize and tune them to specific business objectives.”

Across the board, Treasure Data’s customer references cited ease of use as a key benefit and one reference added “The UX gives marketers access to underlying analytical complexity that is beyond most martech vendors.” The report also stated “Treasure Data offers a good solution for firms looking for a CDP with built-in analytics to drive next best experiences.”

RTIM Focus Aligns with Treasure Data Vision

In the report, Forrester Research advises customers to look for RTIM providers that:

• Deliver enterprise data and decisioning scalability
• Enrich and optimize cross-channel experiences
• Orchestrate journeys aligned with your brand strategy

For nearly a decade, Treasure Data’s mission has been to empower enterprises with meaningful and actionable insights designed to drive outstanding customer experience (CX), increase customer acquisition, and reduce churn.

A “Strong Performer” recognition, the second one from Forrester Research this year, validates, in our opinion, Treasure Data’s current CDP offering and confirms the company is headed in the right direction.

“Real-Time capabilities is something we started investing strongly in last year and we believe the inclusion in The Forrester Wave™ for RTIM validates the direction we took,” says Rob Parrish, vice president of product at Treasure Data. “It is a big feat for our CDP to be recognized as a strong performer in our report debut, and in receiving the highest possible score in the performance criterion,, I’m confident we are delivering and prioritizing what’s most important to enterprises.”

Built on a strong data management foundation, Treasure Data CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives.

To learn more, read The Forrester Wave™: Real-Time Interaction Management, 2020.