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June 6, 2017

Use AI to Cleanse Salesforce Job Title Data in Treasure Data

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Bring up the word AI and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business operatio...
June 4, 2017

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

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It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...
June 3, 2017

Expert Interview Series: Victoria Wilson of Data8 on the Data Quality Lifecycle

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Victoria Wilson is a Marketing Executive at data quality service provider Data8, where she's responsible for blogging and social media. We recently caught up with Victoria to learn more about the lifecycle ...
June 2, 2017

Master BI Analytics with Adjust and Treasure Data Integrations

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Peter Sondergaard of Gartner Research once said of BI analytics, Information is the oil of the 21st century, and analytics is the combustion engine. If you are to succeed in this interconnected world, not only ...
June 1, 2017

Capture the Power of Unified Analytics by Pairing Kochava and Treasure Data

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In today’s omni-channel world, marketers must contend with an abundance of data from multiple sources. Tracing the path to customer conversion has become incredibly challenging as a result. Kochava, a mobile ...
May 31, 2017

How to Use Your Customer Data Platform for Unity Insights

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If you were to ask the producers of Fruit Bump what it is that makes a good game great, they would say that it all comes down to a solid understanding of your game analytics. Seeking to create precise levels of...
May 30, 2017

How Treasure Data Can Make Google Analytics Even More Powerful

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As data analytic tools go, Google Analytics is well known as a provider of an abundance of information for marketers. One of the most recognizable analytics platforms, the tool is used in one way or another by ...
May 28, 2017

App Annie or Apptopia? 3 factors you need to consider

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Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...
May 25, 2017

Expert Interview Series: John Suarez of CVM Solutions on Supply Chain Diversity

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John Suarez is the Marketing Manager of CVM Solutions, a premier provider of supplier diversity solutions, where he handles the brand image, advertising strategy, public relations and marketing processes. We...
May 24, 2017

3 Reasons Treasure Data’s CDP goes great with Eyeota for Audience Data

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Successful digital advertising is about getting the right message in front of the right audience for your product or service. Having the right audience data platform solves this problem. Right? Well, it’s alm...
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