Customer Data Platform Blog for Industry Leaders

January 16, 2019

Don’t Lose Track of Your Customers! Create Unified Customer Profiles with a CDP

What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term......

January 14, 2019

Customer Data Platforms: Should You Build or Buy a New CDP?

To build or to buy a customer data platform (CDP); that is the question. By now, forward-thinking CMOs in every industry have recognized the power of data-driven marketing-how it increases engagement and helps ...

January 8, 2019

Martech Leaders: 14 Visionaries to Read & Follow

Marketers have always needed a diverse skill set to be effective. We need to be creative but analytical, persuasive but helpful. We must be equally at home writing a blog, running a PPC campaign, and presenting...

January 3, 2019

The Top 10 Digital Marketing Skills Your Team Needs in 2019

We've just hit 2019. And as fast as time flies, technology moves even faster. Scott Brinker's annual Marketing Technology Landscape supergraphic now displays more than 6,800 marketing technology solutions, with...

December 19, 2018

Too Many Marketing Data Sources? How CDPs Help You Profit from Them All

Data is the backbone of marketing today. But with the volume of customer data growing exponentially every year, how do you integrate, update, and assemble all that data into a unified view of each customer? It'...

December 18, 2018

Infographic: Personalizing the Omnichannel Retail Experience

Connected consumers and the possibility of using many different types of data to personalize retail shopping experiences at every point in consumer journeys are driving innovative retailers to harvest previousl...

December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 states equally Adults are most comfortable handing over their email a...

December 11, 2018

Martech in Demand: What is a DSP and Why Should You Consider It?

What is a DSP and why does it matter to me? If this question is weighing on your mind, you’ve come to the right place. As data-driven marketers, our world is filled with acronyms and abbreviations, making it...

December 4, 2018

What CMOs Really Want from CDP Martech: 5 Top Requirements

Want to increase customer engagement and build profitable relationships with your customers? In a perfect world, marketers and IT would have the tools and structure in place to quickly gather customer data, int...

November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

Last spring when news broke that controversial political data analytics provider Cambridge Analytica had accessed up to 87 million Facebook profiles, the fallout was intense. Less than a year later, the company...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why