Enterprise Customer Data Platform - Treasure Data Blog - Part 13

January 29, 2019

2019 Marketing Technology (MarTech) Trends Marketers Need to Know

Marketing is a never-ending cycle of optimization and measurement. We never sit back and say, Well, that’s the best result we can get. We’re done. Set-it-and-forget-it is not in a marketer’s vocabulary......

January 24, 2019

Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

For the second year in a row, our company has been included in the Gartner Data Management Solution for Analytics Magic Quadrant. Gartner evaluated 19 vendors based on their completeness of vision and ability t...

January 22, 2019

How to Use Data-Driven Personalization to Boost Sales

Marketers: Do you ever feel like your audience is maybe just not that into you? Sure, they liked your latest Facebook video. They tapped on your Instagram story. But your follow-up emails go unopened. It’s ge...

January 16, 2019

Don’t Lose Track of Your Customers! CDPs Create Unified Customer Profiles

What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term......

January 14, 2019

Customer Data Platforms: Should You Build or Buy a New CDP?

To build or to buy a customer data platform (CDP); that is the question. By now, forward-thinking CMOs in every industry have recognized the power of data-driven marketing-how it increases engagement and helps ...

January 8, 2019

Martech Leaders: 14 Visionaries to Read & Follow

Marketers have always needed a diverse skill set to be effective. We need to be creative but analytical, persuasive but helpful. We must be equally at home writing a blog, running a PPC campaign, and presenting...

January 7, 2019

5 Marketing Resolutions to Help You Make Your Numbers in 2019

New Year’s Resolutions clearly draw out a lot of mixed emotions, and many CMOs and marketers probably have stories of how previous years’ resolutions didn’t always pan out as well as expected. Many have a...

January 3, 2019

The Top 10 Digital Marketing Skills Your Team Needs in 2019

We've just hit 2019. And as fast as time flies, technology moves even faster. Scott Brinker's annual Marketing Technology Landscape supergraphic now displays more than 6,800 marketing technology solutions, with...

January 2, 2019

Our Top 10 Blogs on Marketing and Martech in 2018

Now that it’s 2019, it’s worth catching up on what you might have missed, so we’re summarizing and linking to our most popular blogs of 2018. Where we see a chance to update you on these hot topics, we’...

December 19, 2018

Too Many Marketing Data Sources? How CDPs Help You Profit from Them All

Data is the backbone of marketing today. But with the volume of customer data growing exponentially every year, how do you integrate, update, and assemble all that data into a unified view of each customer? It'...

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report