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December 11, 2018

Martech in Demand: What is a DSP and Why Should You Consider It?

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What is a DSP and why does it matter to me? If this question is weighing on your mind, you’ve come to the right place. As data-driven marketers, our world is filled with acronyms and abbreviations, making it...
December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

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In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...
December 4, 2018

What CMOs Really Want from Martech: 5 Top CDP Requirements

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Want to increase customer engagement and build profitable relationships with your customers? In a perfect world, marketers and IT would have the tools and structure in place to quickly gather customer data, int...
November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

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Last spring when news broke that controversial political data analytics provider Cambridge Analytica had accessed up to 87 million Facebook profiles, the fallout was intense. Less than a year later, the company...
November 27, 2018

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step

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Omnichannel marketing is fast becoming a requirement for success, and smart CMOs know it. But as with almost everything in marketing and sales, the devil is in the details. it’s tough to know how to get star...
November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

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Retail Personalization is a very abstract, impersonal-sounding term. Perhaps that’s why it’s often used with more customer-centric words like customer personas and “customer journey.” Smart CMOs know th...
November 15, 2018

The Marketing Value of AI Is Rising: 6 Ways AI Boosts Results

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What's the marketing value of AI? Does artificial intelligence (AI) really earn its keep in sales and smart retailing? And how can you use it to boost your marketing ROI? Long a topic of science fiction and ...
November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

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Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. Yet marketing teams often need outside help to make...
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Arm Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

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Explore Featured Posts
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  • The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
  • 2019 Marketing Technology (MarTech) Trends Marketers Need to Know
  • Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
  • Customer Data Platforms: Should You Build or Buy a New CDP?
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