Customer Data Platform Blog for Industry Leaders

October 15, 2020

Personalization on Tap: How the Beverage Industry Turns Data Into Profits

For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for ...

October 6, 2020

3 Ways Retailers Create Dynamic Digital Omnichannel Customer Experiences

Retail and brand marketing influencer Nicole Leinbach Reyhle gives three digital marketing tips for more profitable customer omnichannel experiences and increased engagement with their customers on all channels...

September 30, 2020

COVID-19 Accelerates Digital Transformation & Growing Customer Data Importance

In a recent fireside chat, we discussed digital transformation with two industry thought leaders—Lucas Borgas from Anheuser-Busch InBev, and Stephano Fanfarillo, from the Boston Consulting Group (BCG). We’v...

September 25, 2020

Hart Energy CDO’s Take on Digital Transformation, CDPs & Marketing

Mark Chiles, chief digital officer (CDO) and senior VP of digital at Hart Energy, explains how CDOs and their teams can use CDPs to respond quickly to change and to advance digital transformation....

September 23, 2020

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and conn...

September 18, 2020

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them....

September 14, 2020

NVIDIA to Acquire Arm

Dear Valued Customers and Partners, Softbank and NVIDIA have announced a definitive agreement for NVIDIA to buy Arm Limited. The transaction does not include Arm's IoT Services Group, which is made up of Tre...

September 14, 2020

COVID, Customers & Challenges: Realistic Ways Retailers Can Combat the Unexpected

COVID-19 has forced businesses to finish years of digital transformation in just a few months. Will these martech investments designed to better understand consumers forge long-term customer loyalty post-pandem...

September 10, 2020

The Best RFP for CPG Manufacturers Choosing a Customer Data Platform (CDP)

CPG manufacturers are making big investments to leverage customer data. This ready-to-use CDP RFP template—with more than 200 questions—is designed to get you the answers you need to pick the right CDP for ...

September 1, 2020

4 Forces Driving the Rise of Customer Data Platforms in Retail, CPG, Finance—and More

Customer Data Platforms (CDPs) are trending among retailers, CPG companies, entertainment and media firms, and automakers to know customers better and provide personalized customer experiences that sell. Here's...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why