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September 19, 2018

CMO Ken Herron Reveals His Top Tips for Surfacing Actionable IoT Data Insights

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Hey marketers, question for you: Got data? Sure you do. But you’re overwhelmed. The data keeps pouring in and piling up—especially when it comes to the Internet of Things (IoT) devices—and you’re .....
September 18, 2018

Attention Automakers: Take Control of Your Data

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To stay competitive in an industry that's being disrupted by changing consumer behaviors, new technologies, and new markets, data is more important than ever. Before the Internet, your average car buyer got ...
September 13, 2018

Why Retailers Need to Focus on Omni-channel Experience

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The Death of Retail: Fact or Fiction? It’s hard to get a handle on what exactly is going on in the retail world. Store closings and bankruptcies have been dominating the headlines for well over a year. Toys ...
September 12, 2018

From IoT to ROI: 10 Leading Experts Divulge Insights on How Marketers Can Leverage IoT Data

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There’s no avoiding it. There’s no running from it. There’s no denying it. The Internet of Things (IoT), and its endless stream of complex device data, is a strategic game-changer for marketers......
September 11, 2018

The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data

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Increasing Share of Wallet Through Cross-Sell and Upsell This is the third post in our blog series on the Fundamentals of Disruptive Marketing, which explores how technology and innovation are combining to inc...
September 6, 2018

How to Implement a Customer Data Platform (CDP)

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Three ways to increase the effectiveness of your enterprise implementation. The technology everyone's talking about is the enterprise customer data platform (CDP), a marketing-controlled, data unification an...
September 4, 2018

Customer Data Platforms for B2B

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Selling to other businesses is complicated — an enterprise customer data platform (CDP) can make it a whole lot easier. While enterprise customer data platforms (CDPs) have roots in the consumer world, the...
August 30, 2018

Meeting the Data Analytics Skills Challenge

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Today the amount of customer data available has reached almost unimaginable heights. With billions of data points at their fingertips, companies are faced with the challenge of knowing what to do with it.....
August 28, 2018

4 Challenges Marketers Face Moving from Segmentation to (More Effective) Lookalike Audiences

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This is post #2 in the The Fundamentals of Disruptive Marketing blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disrupt...
August 23, 2018

Back to School Again? Customer Data Platforms (CDPs) Help Retailers Change the Game

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Retailers know that back-to-school shopping is still a big deal. In fact, it is the second biggest shopping season of the year, following only the winter holidays in terms of total revenue. This year, according...
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