Treasure Data Blog - Part 17

Omnichannel Customer Data: The Benefits of an Omnichannel Customer Experience

Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition. At the heart of it, omnichannel is about using customer (and potential customer) data wis...

12 Gartner Marketing Symposium Sessions for Data-Driven Marketers

The annual Gartner Marketing Symposium is right around the corner, and we're gearing up for three days of innovating, learning, and networking with marketing and technology leaders from all over. This year, the...

Hey Alexa, How Can Marketers Strategize and Optimize for Voice Search?

Have you used voice search today? If you’re in marketing, your customers probably have. According to Google’s mobile voice study, 41 percent of adults use voice search every day, conducting millions of quer...

Elevating the Marketer’s Role in Customer Experience

Today’s CMOs don’t have it easy. Their tenure is the lowest of the C-suite, even though there’s often a direct link between the value they bring and the company’s bottom line. It’s easy for them to be...

Expert Insights on Five Marketing Trends You Need to Know Now

What's the most underused asset in most marketing organizations? Astonishingly, it's their data, according to consultant and e-commerce expert, Tim Peter. “The biggest challenge I've seen is that marketers...

Infographic: Personalization Perfection, B2C Companies that Get It Right Are Poised for Growth

Consumers crave personalized experiences, and companies are striving to meet (and exceed) their ever-increasing expectations. But cross the line, and you'll creep out the exact audience you're trying to win...

MarTech® West 2019: Do You Know the Way to (Enjoy) San Jose?

Are you on your way to the 2019 Martech® Conference? Wondering how to spend your time outside of the San Jose Convention Center? Sure, you’ll be immersed in marketing, technology, and management insight for ...

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

When we talk to marketing leaders about their biggest pain points, the struggle to consolidate data across departmental silos seems to always be at the top. In fact, 87% of executives are not confident they are...

VR, AR and Mass Personalization: How Far Must Retail Go to Reinvent Itself?

The era of mass-market-retail is clearly out on a ledge, judging by the Hunger-Games-style body count of store closings, but what will take its place? How far will retailers go to entice customers to actually G...

Customer Data: What Does a 360-Degree View of the Customer Really Mean?

What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing....

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