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February 11, 2019

The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?

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As a marketer, you know that the pinnacle of personalization is your ability to map your customer’s omnichannel journey to create their custom buying experience. To do this, you need full visibility into the ...
February 8, 2019

10 Good Reasons to Vote for Arm Treasure Data CDP in the Marketing Technology Awards 2019

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Martech decisions are always tough. Everyone's existing martech is different, enterprise needs and business processes are diverse, and there are hundreds of choices. Your business probably has a martech stack t...
February 7, 2019

Infographic: 9 Digital Marketing Trends and Martech Shaping 2019 and Beyond

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These 9 trends that listed here in this blog post will dominate events and technology in 2019, and probably beyond! Click here to learn more......
February 5, 2019

Martech Stack Bloat — Does Your Martech Stack Need a Marie Kondo Clean-out?

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No industry is immune to the wave of disruptive digital innovation that we are seeing today. At the core of this disruption—being driven by startups and incumbent players such as Amazon, Google, and Facebook ...
January 31, 2019

Thinking of Engineering Management? These Great Books Help You Make the Move

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Have you been considering the move from engineering to management? It's a transition that many have made, including me. And as a new manager, I have found it important to get the perspectives and experience of ...
January 29, 2019

2019 Marketing Technology (MarTech) Trends Marketers Need to Know

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Marketing is a never-ending cycle of optimization and measurement. We never sit back and say, Well, that’s the best result we can get. We’re done. Set-it-and-forget-it is not in a marketer’s vocabulary......
January 24, 2019

Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

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For the second year in a row, our company has been included in the Gartner Data Management Solution for Analytics Magic Quadrant. Gartner evaluated 19 vendors based on their completeness of vision and ability t...
January 22, 2019

How to Use Data-Driven Personalization to Boost Sales

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Marketers: Do you ever feel like your audience is maybe just not that into you? Sure, they liked your latest Facebook video. They tapped on your Instagram story. But your follow-up emails go unopened. It’s ge...
January 16, 2019

Don’t Lose Track of Your Customers! CDPs Create Unified Customer Profiles

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What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term......
January 14, 2019

Customer Data Platforms: Should You Build or Buy a New CDP?

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To build or to buy a customer data platform (CDP); that is the question. By now, forward-thinking CMOs in every industry have recognized the power of data-driven marketing-how it increases engagement and helps ...
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