Enterprise Customer Data Platform - Treasure Data Blog - Part 18

When It Comes to Customer Data, Marketers Need to Use Customer Data Responsibly to Deliver Amazing Experiences

With more data at our fingertips than ever before, there's never been a bigger opportunity for marketers to engage their audience with timely, relevant and personalized experiences throughout the customer journ...

A Fearless Marketer Balances Trust and Personalization

As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...

Self-Driving Databases: Current and Future

In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that databas...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of...

6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data

Consumers are demanding and expecting more of brands with each passing moment. And marketers know actionable and relevant data is the key to meeting those expectations and delivering an amazing customer experie...

How to Update Google Analytics to Meet GDPR Requirements

Google Analytics is a part of almost every marketing stack, so updating Google Analytics for GDPR is something that every business needs to be concerned about. This blog will walk you through the steps you need...

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