Customer Data Platform Blog for Industry Leaders

August 27, 2020

Customer Data Analytics and Insights Key to Post-Pandemic CPG Success

Survey: CPG companies are investing in data analytics and customer data platforms (CDPs) to track rapidly changing consumer habits & supply chains. Those that do could be in a better position to thrive post-COV...

August 24, 2020

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

How is a global pandemic accelerating the auto industry’s digital transformation and what obstacles are still ahead? To find out, Winterberry Group interviewed more than 30 automotive marketers from global br...

August 21, 2020

Why DTC Is The Next Step For CPG Brands

The consumer packaged goods (CPG) industry has reached a critical decision point. CPG brands must expand their traditional B2B2C business model and invest in DTC models or risk losing relevancy and their compet...

August 20, 2020

Survey: COVID-19 & The Future of Commerce—How a Global Pandemic Changed the Way We Shop

A new survey of 1,000 consumers shows big changes in buying habits, attitudes toward sustainability, and motivations for returning to stores—and highlights differences among Boomers, Gen X, Millennials, and G...

August 14, 2020

Marketers Need To Optimize Across—Not Within—Channels

The customer buying journey is changing at a faster pace now, requiring companies to be increasingly agile in how they market and sell. For these reasons, you need to stop optimizing within channels and start o...

August 10, 2020

Are You in the (Loyalty) Loop? How Customer Data Builds Relationships

Smart marketers don’t just use customer data to make sales—they leverage it to build relationships. Marketing expert Andrew Davis explains how to apply data to create optimal customer experiences, foster tr...

Treasure Data CDP a ‘Strong Performer’ in Forrester Wave™ Customer Analytics Tech Evaluation

Even in a crowded field, some martech stand out. Treasure Data Customer Data Platform (CDP) has been included by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer Anal...

3 CPG Companies Embracing DTC and Customer Data

Companies who sell all kinds of products—from razors to mattresses—have gotten into the DTC game. In recent months, with shoppers avoiding supermarkets and drugstores, large brands like PepsiCo, Coca-Cola, ...

Omnichannel vs. Multi-Channel Attribution: What’s the Difference?

Who made the sale? And what made customers buy? Businesses typically use one of two different models—omnichannel attribution and multi-channel attribution—to answer these questions. What's the difference? M...

CDPI’s David Raab Q&A: Marketing, CDPs, and Digital Transformation Post-Covid

This second-in-a-series, far-ranging interview with head of the Customer Data Platform Institute, David Raab, covers issues facing CMOs, DMOs, CTOs & DTOs—from digital marketing to coping with Covid....

18

The new table stakes for CPG? CDPs, says Futurum Research Learn why