Enterprise Customer Data Platform - Treasure Data Blog - Part 18

August 21, 2018

Fundamentals of Disruptive Marketing: Predicting and Minimizing Churn

The Fundamentals of Disruptive Marketing is a blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disruption across industr...

August 16, 2018

The Potential of IoT Data in Marketing: Words of Wisdom from 9 Industry Thought Leaders

It’s the age of data—lots of data. And marketers know that data holds the key to unlocking the hearts and minds of their customers and prospects. After all, as consumer expectations for better on-demand, .....

August 14, 2018

Building a Data-Driven Organization: How to Overcome 3 Common Barriers to Using Customer Data Effectively

A joint survey we conducted with Forbes Insights found that only 13% of enterprise organizations can be considered “leaders” in leveraging customer data. However, it’s becoming increasingly clear that tak...

August 10, 2018

Keep Sales and Marketing On Track with a Real-Time Data Dashboard

As expectations grow for marketing and sales to work together to drive growth, having current and historical analytics at your fingertips is more important than ever. A joint survey we conducted with Forbes Ins...

Disruptive Marketing in Action: Treasure Data Customers Are Taking Marketing to the Next Level

Once a year, we invite a select group of companies – both customers and partners – to a Customer Advisory Board (CAB) event. It’s an opportunity for us to gather feedback on......

The Next Chapter

Since the day Kaz Ota, Sada Furuhashi and I started our company back in 2011, we’ve stuck to our core vision and mission: to fundamentally transform how technology and humans interact. We planned to enable th...

우리의 다음 여정

제가 카즈 오타(Kaz Ota) 와 사다 후루하시(Sada Furuhashi) 와 함께 2011년에 트레저데이터를 창립한 이후로, 우리는 핵심 비전과 미션을 항상 고수해 왔습니다 – “�...

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, ...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

GDPR Is Just the Beginning. Get Ready for CCPA

Next up—The California Consumer Privacy Act of 2018 The European Union's General Data Protection Regulation (GDPR) took effect at the end of May. And now many businesses must scramble to comply with the Ca...

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report