Enterprise Customer Data Platform - Treasure Data Blog - Part 18

Better Facebook Ads ROI with Data-Driven Custom Audiences

If you're a Facebook Ad pro, you are already using Facebook Custom Audience. By letting the advertiser specify an ideal audience as an email list, Custom Audience improves targeting for Facebook Ads. Our new...

6 Can’t Miss Events at the Marketing Nation Summit

Marketers will be descending on San Francisco en mass for Marketo's user conference April 23rd - 26th to network, learn, and share best practices. Here are the top highlights of the Summit that you should no...

Adobe Summit Report: Can Adobe Own Experience?

“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...

Bring Rich Visualizations to Life with Treasure Data’s Microsoft Power BI Connector for Big Data Analytics

We're excited to announce our recent, seamless integration with Microsoft Power BI. This connector allows you to write job results directly into your Microsoft Power BI datasets, bringing deeper insights to...

Why Google Analytics Has Not Killed Adobe Analytics (…Yet)

Adobe Summit is here (and yes, Treasure Data has a booth). It's arguably the biggest conference focused on digital marketers and Adobe Marketing Cloud customers with 14,000+ expected attendees. ...

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determini...

SportVizion and Treasure Data Team Up to Enable Superior Fan Engagement for Sports Teams

A New Approach to Provide Sports Teams and Leagues with a 360 Degree View of their Fans for Personalized Fan Experiences Miami, FL, and Mountain View, CA - March 6, 2017 - Today, SportVizion, a division of Qua...

5 Things to Look Forward to at Adobe Summit 2017

Here are 5 great events to add to your Adobe Summit calendar: Network with the top digital marketers from all over the world at the Tuesday evening Welcome Reception at 6:30pm. Explore the Community Pavili...

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