Enterprise Customer Data Platform - Treasure Data Blog - Part 18

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

Expert Interview Series: Victoria Wilson of Data8 on the Data Quality Lifecycle

Victoria Wilson is a Marketing Executive at data quality service provider Data8, where she's responsible for blogging and social media. We recently caught up with Victoria to learn more about the lifecycle ...

Master BI Analytics with Adjust and Treasure Data Integrations

Peter Sondergaard of Gartner Research once said of BI analytics, “Information is the oil of the 21st century, and analytics is the combustion engine.” If you are to succeed in this interconnected world, not...

Capture the Power of Unified Analytics by Pairing Kochava and Treasure Data

In today's omni-channel world, marketers must contend with an abundance of data from multiple sources. Tracing the path to customer conversion has become incredibly challenging as a result. Kochava, a mobil...

How to Use Your Customer Data Platform for Unity Insights

Here is the data integration riddle of the day. What do you get when you integrate powerful app analytics and a robust customer data platform? The answer is: a comprehensive, meaningful, insightful look at your...

How Treasure Data Can Make Google Analytics Even More Powerful

As data analytic tools go, Google Analytics is well known as a provider of an abundance of information for marketers. One of the most recognizable analytics platforms, the tool is used in one way or another by ...

App Annie or Apptopia? 3 factors you need to consider

Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...

Expert Interview Series: John Suarez of CVM Solutions on Supply Chain Diversity

John Suarez is the Marketing Manager of CVM Solutions, a premier provider of supplier diversity solutions, where he handles the brand image, advertising strategy, public relations and marketing processes. We...

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