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March 21, 2018

How to Use Data to Expand the Lifetime Value of a Customer

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CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...
March 16, 2018

Auto Marketers Improve the Customer Experience by Aligning Data

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It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...
March 16, 2018

Game Publishers: Data is Crucial to Your Dev

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Too few game makers are taking full advantage of all the customer data in all the various forms now available to them — Delivery platforms have become invaluable for game makers, not only as storefronts but a...
March 13, 2018

The evolution of customer data management: DMP vs. CDP

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After a couple of decades of companies adding CRMs and DMPs to their marketing arsenal, they now have data silos everywhere. Today the customer expects companies to have a handle on all this data and to treat t...
March 7, 2018

Get Marketing Data Requests off Your Back(log) With a Customer Data Platform

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In this data economy, one of the busiest, most demanding jobs of all is that of Data Analyst. Is this you (or someone you care about)? The workload for data analysts can be crushing – and any way to offload s...
February 27, 2018

How to Create a Shortlist for Your Customer Data Platform Vendor Selection

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Are you considering a customer data platform (CDP) to drive an improved customer experience, but find that you're overwhelmed with the list of vendors, technology terms and marketing promises? Ultimately your s...
February 22, 2018

GDPR is Approaching: Are You Ready for the Data Privacy Challenge?

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It's coming. A new regulation in the European Union is about to change the way that your company needs to manage its customer data. Taking effect on May 25, the General Data Protection Regulation (GDPR) impo...
February 20, 2018

Treasure Data Debuts in Gartner MQ

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To give some perspective, when we started this company back in 2011, one of our top priorities to accomplish was to be in a Gartner Magic Quadrant. Gartner Magic Quadrants have long been the gold standard in th...
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