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October 2, 2018

Announcing the Arm Treasure Data Audience Suite

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Today’s marketing operation is an engine — constantly in motion to drive messages and communications that improve sales. Amidst the increasing pace of data, adding new marketing technologies and/or data sou...
September 27, 2018

Retail: Customer Journey Mapping & Analytics with a CDP

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The customer relationship with brands is rapidly evolving. While brands used to rely on pre-determined customer journeys that directed the pathway from awareness to sale, today's wide variety of channels and mu...
September 26, 2018

Coach and Advisor Daniel Elizalde’s Take on IoT Data Opportunities & Marketing Musts

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For many marketers, the Internet of Things (IoT) and its constant stream of device data is the new kid on the marketing block. And all the potential it holds is intriguing, yet terrifying—inspiring, yet somew...
September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

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The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer experiences. Winning the loyalty of the customer is more crucial n...
September 20, 2018

How a Customer Data Platform Supports Your Sales Team

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I've literally trained thousands of salespeople, and so far I've never found one who liked working with multiple systems. It's not that salespeople are lazy, it's the exact opposite: salespeople are busy, fo...
September 19, 2018

CMO Ken Herron Reveals His Top Tips for Surfacing Actionable IoT Data Insights

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Hey marketers, question for you: Got data? Sure you do. But you’re overwhelmed. The data keeps pouring in and piling up—especially when it comes to the Internet of Things (IoT) devices—and you’re .....
September 18, 2018

Attention Automakers: Take Control of Your Data

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To stay competitive in an industry that's being disrupted by changing consumer behaviors, new technologies, and new markets, data is more important than ever. Before the Internet, your average car buyer got ...
September 13, 2018

Why Retailers Need to Focus on Omni-channel Experience

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The Death of Retail: Fact or Fiction? It’s hard to get a handle on what exactly is going on in the retail world. Store closings and bankruptcies have been dominating the headlines for well over a year. Toys ...
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Arm Treasure Data

Arm Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
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Explore Featured Posts
  • 12 Essential Data Sources to Understand the Customer Journey
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  • The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
  • 2019 Marketing Technology (MarTech) Trends Marketers Need to Know
  • Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
  • Customer Data Platforms: Should You Build or Buy a New CDP?
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