Contact Center Trend: How CDPs Add Personalization to Customer Experience
Can companies use contact centers as more than simply service and support organizations? The answer is clearly yes, as many companies are already demonstrating that contact centers can become powerful engines that drive growth in customer lifetime value. The trick is to pair the right technology with a good engagement strategy, all focused on knowing customers better and improving customer experience.
In the first episode of my mini-webinar series, I discuss how customer data platforms (CDPs) enable customer service agents to deliver personalized customer experiences with empathy.
This notion of reinforcing the human touch—bridging the customer experience and the agent experience—is a very prevalent, winning idea right now. Companies need to take control of the customer experience. We don’t want to just follow customer journeys; we want to lead them, and make them personalized and positive.
To learn more about how CDPs are helping transform contact centers, visit Treasure Data’s CDP for Service.