How CDPs Personalize CX - Treasure Data Blog
Contact Center Trend: How CDPs Add Personalization to Customer Experience

Contact Center Trend: How CDPs Add Personalization to Customer Experience

Sheila McGee-Smith on Equipping Agents to Deliver Empathy

Can companies use contact centers as more than simply service and support organizations? The answer is clearly yes, as many companies are already demonstrating that contact centers can become powerful engines that drive growth in customer lifetime value. The trick is to pair the right technology with a good engagement strategy, all focused on knowing customers better and improving customer experience.

In the first episode of my mini-webinar series, I discuss how customer data platforms (CDPs) enable customer service agents to deliver personalized customer experiences with empathy.

Equipping Agents to Deliver Empathy Mini-Webinar Series

This notion of reinforcing the human touch—bridging the customer experience and the agent experience—is a very prevalent, winning idea right now. Companies need to take control of the customer experience. We don’t want to just follow customer journeys; we want to lead them, and make them personalized and positive.

To learn more about how CDPs are helping transform contact centers, visit Treasure Data’s CDP for Service.

Sheila McGee-Smith
Sheila McGee-Smith
Sheila McGee-Smith, the founder and principal analyst at McGee-Smith Analytics, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. Her insight helps enterprises and solution providers develop strategies to meet the escalating demands of today’s consumer and business customers. Sheila is a frequent contributor to No Jitter—https://www.nojitter.com/author/sheila-mcgee-smith.
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