Michelle Teuscher, Industry Principal, Life Sciences - Treasure Data Blog

Author Archive for: "Michelle.Teuscher"

Transforming Pharma and Life Sciences Experiences With the Power of Customer Data

How pharmaceutical and life science companies can unlock the value of customer data to deliver personalized healthcare provider and patient experiences....

Data Security and Trust Essential for Driving Data Forward in Pharma

Pharma brands must manage customer data with secure and compliant systems. Treasure Data explores how pharma companies can sure their data stays safe....

January 24, 2023

Connected Customer Data: A Golden Opportunity for Pharma Marketers

Learn how pharma companies can use data to elevate real-time clinical decision making and to sharpen connections with clients to drive better patient outcomes....

September 20, 2022

CDPs vs. CRMs: Understanding the Pharma Marketing Tech Stack

Both CRMs and CDPs can be a source of data insight for pharma marketers. So, what’s the difference, and how do they work together in the tech stack?...