Thomas Kurian - Treasure Data Blog

Author Archive for: "Thomas"

August 19, 2022

Using a CDP to Deliver Connected Healthcare Provider Experiences

Pharma brands can use a CDP to unify their data, create personalized outreach, and improve the effectiveness of their sales, marketing, and customer service teams....

Making Data Work by Delivering Relevant Content to HCPs

Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers....

Find Your Inner Data and Take Precision Marketing to the Next Level

This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeab...

February 11, 2021

How Real-Time Data Will Power Retail in 2021 and Beyond

Two hot questions are on the mind of retailers and managers alike. Does real-time data make humans better at sales? And how will it change the selling process? Retail marketing expert Thomas “TK” Kurian exp...

November 16, 2020

Retail Holiday Guide 2020: How Data Can Help Retailers Prepare

How can retailers prepare for an unprecedented holiday shopping season? With access to information on intent, purchase and browsing history, available inventory, and more, it’s possible to provide next-level ...

3 CPG Companies Embracing DTC and Customer Data

Companies who sell all kinds of products—from razors to mattresses—have gotten into the DTC game. In recent months, with shoppers avoiding supermarkets and drugstores, large brands like PepsiCo, Coca-Cola, ...

Sustainability IS Still Marketable—Here’s How Customer Data Helps

In the era of Covid-19, can you find new customers that care about health consciousness, sustainability, low carbon footprints, and the environment? That’s an interesting, potentially revenue-enhancing questi...