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Author Archive for: "treasuredata"

Treasure Data Condemns the Violent Attacks on Ukraine

Treasure Data stands in solidarity with the people of Ukraine and deeply deplores the suffering and tragic loss of life that continues to occur as a result of the egregious actions of Russia’s government. We ...

Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment

Customer Data Platforms are well-positioned to solve complex data challenges with actionable results across the entire organization. At a time when customers are looking for personalized experiences, along with...

Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team

We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company....

Powering Customer Experience Management (CXM) through CDP Insights & Analytics

In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience...

Customer Data: How Brands Can Prep for the Post-Covid Consumer

How can retailers and brands cope with wild shifts in customer journeys and demand? Customer data platforms (CDPs) and analytics could help lead the way to new profitable customer journeys in the post-Covid wor...

B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier

When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and...

January 15, 2020

Interview with technology leader and bestselling author of ‘Driving Digital’

Want to stay ahead of disruption through digital transformation? We spoke to Isaac Sacolick to find out how. He wrote the Amazon bestseller, “Driving Digital: The Leader’s Guide to Business Transformation t...

December 27, 2019

Which American Cities Have the Most Smart Homes? The Answer, According to Zillow

Whether you are talking about voice-activated thermostats or refrigerators that update your grocery list—how common are “smart homes” and which parts of the country are adopting this technology fastest?...

November 6, 2019

Is Every Great Marketer Part Data Scientist? Expert Q&A with Chris Penn

Traditionally, good marketers are natural detectives. If a campaign goes down in flames, we ask questions, make educated guesses about what went wrong, course-correct, and try again. But marketers no longer nee...

October 31, 2019

20 Top Marketing Conferences to Stay Competitive in 2020

Even in our digital world, marketing conferences are great for professional growth—expanding both your knowledge and network. Here are the top 20 marketing conferences and martech shows & events in 2020....

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