May 25, 2023Maximize Success in the Omnichannel Landscape0Maximize success in the omnichannel landscape with Treasure Data Journey Orchestration Jump. Re-engage and convert customers for optimized customer journeys....
April 27, 2023How to Fix Your Customer Journey Optimization Strategy0Are you maximizing benefits from customer journey orchestration? Avoid these five common pitfalls to understand where your customer journey optimization strategy can go wrong–and how to fix it....
April 20, 2023[Infographic] 7 Benefits of Data Enrichment—And Why Your Marketing Team Needs Them0If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...
April 13, 2023The Difference Between First-party, Second-party, and Third-party Data0What’s the difference between zero-party data, first-party data, second-party data, and third-party data? And why do you need to collect all data responsibly?...
February 28, 2023Accelerate Your Customer Journey0Learn five data-driven techniques for accelerating your customer journey–and discover how a Customer Data Platform can give you the tools to create personalized, connected customer experiences....
February 24, 2023Top Challenges of AI Deployment–And How to Overcome Them0Do you have a mature AI strategy in place? Learn about the main challenges of AI deployment, how to overcome them, and why investing in the right Customer Data Platform is an important step....
February 2, 2023Mapping the Customer Decision Journey To Improve Your Marketing0Learn how mapping out the customer decision journey can help you improve your marketing, optimize the customer experience, and drive more conversions....
January 24, 2023Connected Customer Data: A Golden Opportunity for Pharma Marketers0Learn how pharma companies can use data to elevate real-time clinical decision making and to sharpen connections with clients to drive better patient outcomes....
January 11, 2023How to Get the Most Value From Your CDP Today–And Tomorrow0Check out key highlights from the recent Advertiser Perceptions report on the CDP Value Chain to learn about CDP selection, uses, benefits, and growth opportunities....
March 11, 2022Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment0Customer Data Platforms are well-positioned to solve complex data challenges with actionable results across the entire organization. At a time when customers are looking for personalized experiences, along with...