Popular Posts - Treasure Data Blog - Part 13

Popular Posts

February 24, 2022

Partner Spotlight: How Leverage Lab Helps Marketers Get the Most Value Out of Their Data

Leverage Lab experts AnnMarie Wills and John Haake discuss the best CDP use cases, including those in media & entertainment, and how to improve CDP ROI....

February 17, 2022

New Report: Better Data-Driven Decision Making in the Age of Unpredictability

A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up” (FOMU) in businesses of all sizes. Can more data-driven decision making help? Could busine...

February 11, 2022

Strong CDP Growth in the APAC Region at Expense of EMEA Vendors

The CDP Institute’s latest report shows high Customer Data Platform growth in Asia Pacific at the expense of vendors in Europe, the Middle East, and Asia (EMEA)....

February 11, 2022

Privacy Regs, Need for First-Party Data Fuel Rapid CDP Market Growth in EMEA

The Customer Data Platform Institute says many new CDP vendors have entered the EMEA market, fueled in part by businesses’ need to respond to privacy regulation....

February 9, 2022

Where Does Your Business Rank on the Customer Data Maturity Model?

Many companies are using customer data and customer data platforms for company growth and increased revenue. A recent Customer Data Maturity survey research report discusses this trend and where companies fall ...

February 4, 2022

What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW

How do businesses use CDPs to boost sales & customer loyalty? Wiley’s Dummies Guide to Enterprise Customer Data Platforms 2.0 includes new case studies on how Subaru, AB InBev, Stripe & PARCO use data to comp...

February 2, 2022

Report: Lack of Unified Data Operations Limits Companies’ Ability to Improve CX

A new WBR Insights report looks at companies’ data management in their operations and finds interesting links between using unified data management and the ability to improve customer experiences....

January 18, 2022

Why Data Mining Is Key to Successful Segmentation

Nick Antoniades: Successful marketers go beyond typical segmentation strategies to glean surprising, profitable new insights from data mining & data analytics. Customer data platforms to avoid targeting errors....

January 14, 2022

Don’t Kiss Lapsed Customers Goodbye—Win Them Back

Retail expert Nick Antoniades challenges how brands often treat “lapsed” customers and explores the alternatives. Learn the benefits of courting a “lapsed but engaged” audience and why giving up on this...

January 11, 2022

Retail TouchPoints: How to Fight Churn & Keep Your Customers Forever

Customer loyalty is up for grabs—and truly great loyalty programs attract new customers, engage existing customers, and motivate both to spend more and buy more often. Here’s the latest on how to recapture ...

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