CDP Vendor Selection
Why Treasure Data
CDP vs DMP
What is a CDP?
Entertainment & Media
Guides & Cheatsheets
Whitepapers & Reports
Events & Webinars
The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth
The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants.
What is First-Party Data and Why Is It So Important?
What is First-Party Data and Why Is It So Important? Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data,...
Truly Data Driven: Closed Loops, Customer Journeys and Trust
Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms.
The new table stakes for CPG? CDPs, says Futurum Research