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Customer Data Platform Blog for Industry Leaders

July 28, 2022

Making Data Work by Delivering Relevant Content to HCPs

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Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers....
July 25, 2022

Top Customer Journey Lead Generation Tips and Tricks

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Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers....
July 12, 2022

Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention

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Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints....
July 7, 2022

Separating Myth from Reality: CDP Components and Composable CDPs

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Is building your own CDP out of CDP components the right choice? We debunk 5 myths about traditional CDPs. Spoiler alert: integrated CDPs are far from dead!...
July 5, 2022

How to Use Customer Insights Metrics More Effectively

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A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....
June 21, 2022

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

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A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....
June 16, 2022

Future-Proofing Your Data Governance Strategy

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With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks....
June 10, 2022

Biggest Customer Data Platform Challenges—And How To Solve Them

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Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights....
June 8, 2022

Find Your Inner Data and Take Precision Marketing to the Next Level

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This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeab...
June 2, 2022

Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking

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Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation....
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Treasure Data

Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
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