Treasure Data Blog

September 17, 2021

Gartner Marketing Symposium 2021: How ‘Data Gravity’ Helps Brands Draw Customers

Gartner Marketing Symposium 2021: Treasure Data co-founder Kazuki Ota explains how to use customer ‘data gravity’ in your marketing efforts and beyond to attract customers and grow your business....

September 2, 2021

2021 Consumer Survey Reveals Shoppers Leaning In to BOPIS, DTC and other Online Trends

Even as some areas slowly return to in-store shopping and indoor dining, a recent survey of 1,000 U.S. consumers found that the trend of digital first is here to stay. Find out what this means for the 2021 holi...

August 31, 2021

3 Steps to Solving the Challenge of Personalization with a CDP

Find out how Treasure Data CDP simplifies real-time personalization in three steps. In this article, we take a deep dive into audience management, customer journey orchestration, and multi-channel messaging....

August 27, 2021

How Auto Firms Use CDPs & Data to Fuel Car Sales

Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals....

August 18, 2021

Here’s How Marketing Can Thrive in the Cookieless Future

Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: ...

August 13, 2021

Five Surprising Millennial Retail and Shopping Trends in 2021

Millennial retail trends are changing as these shoppers’ needs evolve. Which customer experiences attract and inspire millennial loyalty? And how do customer data platforms (CDPs) help marketers understand th...

August 12, 2021

CX Analytics: Measuring and Improving Customer Experience

Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know...

August 10, 2021

Does Gartner Have a CDP Magic Quadrant?

Does Gartner have a CDP Magic QuadrantTM? No, but Treasure Data CDP was the only CDP in the Gartner Magic Quadrant Report: Data Management and a strong performer in Forrester WaveTM for Real Time Interaction Ma...

Partner Spotlight: Neustar & Treasure Data CDP Team Up for a Single Customer View

Understanding customer behavior is about to get tougher in the post-IDFA, post-third-party cookie world. Neustar and Treasure Data CDP together help brands manage and use data for single customer views (SCVs)....

CDP Training: Where to find Customer Data Platform Courses

Customer data platforms (CDP) have become a foundational technology in the martech stack, leaving many needing to fast track their CDP expertise. This list of CDP training resources will help you and your team ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why