A New Approach to Provide Sports Teams and Leagues with a 360 Degree View of their Fans for Personalized Fan Experiences
Miami, FL, and Mountain View, CA – March 6, 2017 – Today, SportVizion, a division of Qualex Consulting Services and Treasure Data, the leading cloud platform to make all data connected, current and easily accessible, announced its partnership to enable sports teams and leagues drive personalized fan engagement, through a modern data driven solution. SportVizion and Treasure Data’s championship solution provides teams with greater visibility into their fans to make better informed decisions which provide greater ROI for the team and increased loyalty and passion for the fan.
SportVizion and Treasure Data’s solution helps teams have a 360 degree view of their fans in real time, by rapid collecting and unifying all customer data from numerous sources including: CRM, Marketing, Merchandising, Ticketing and more. Once all the data in a single place, the SportVizion data model can quickly operationalize the data the to power dashboards, marketing, fan segmentation and additional aspects of a sport team’s operations. With over 300+ pre-built integrations, the solution enables fast time to value while providing the flexibility required to fit the unique needs of each individual team.
Teams are able to answer questions such as:
- Where do our fans live?
- How often do our fans purchase tickets?
- How do I target new fans more effectively?
- How can I create targeted experiences for my season ticket holders?
The answers to these questions can drive new marketing campaigns, experiences, VIP fan identification and more. Increased satisfaction, increased loyalty, superior fan experiences.
“Treasure Data’s Live Data Management platform has provided leading brands in numerous industries the ability understand and interact with their customers”, said Stephen Lee, Vice President of Business Development at Treasure Data. “We are excited to partner with SportVizion to provide a targeted solution to sports teams, so they can focus on engaging with their fans, without worrying about application development and infrastructure.”
“SportVizion has a long history of delivering best in class solutions to sports teams. By partnering with Treasure Data, we have a championship team built on a best in class, modern data platform,” said Clive Pearson, Founder & CEO at SportVizion. “Through this combination, we will bring the next level of insight and business value to sports teams globally.”
Treasure Data and SportVizion will be hosting a joint webinar showing how leading teams drive their personalized fan experiences on March 30, 2017. To learn more about how teams are better understanding their top fans (customers), please register for the webinar by clicking here.
For more information on how Treasure Data and SportVizion are helping organizations and teams better understand their customers please visit: http://www.sportvizion.com/ or https://www.treasuredata.com/solutions/marketing/.