Andrew Shaffer - Treasure Data Blog

Author Archive for: "Andrew"

December 15, 2022

Embrace the Possible: Top CDP Use Cases for Auto Brands, Dealers, and OEMs

Identifying the right CDP use cases for your auto organization is the first step towards achieving ROI and ensuring a successful CDP implementation....

Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains

Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion....

February 25, 2022

The Global Chip Shortage: A Decisive Moment for OEMs

The global chip shortage is an issue of supply and demand. With limited chips to power features needed to produce new cars, OEMs must figure out how to meet rising demand. Can data help OEMs plan strategically?...

January 5, 2022

What is AWS for Automotive, and How Will CDPs Fuel 2022 Digital Acceleration?

Experts say auto industry digital transformation will continue in 2022. Here’s how customer data platforms (CDPs) and the new AWS for Automotive are fueling this trend. Case studies: Subaru and Maruti Suzuki....

November 11, 2021

Redefining the Automotive Industry Through Customer Centricity

Recently at Digital Shift and Reuters Automotive 2021, industry leaders like Stellantis, Hyundai, and TrueCar shared how they’ve shifted gears to focus on customer centricity and delivering a highly personali...

October 26, 2021

[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?

Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto ...

August 27, 2021

How Auto Firms Use CDPs & Data to Fuel Car Sales

Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals....

Auto CMOs Talk Personalized CX at Reuters Event

How has the pandemic shifted priorities for automakers? And how has it changed expectations among buyers, especially millennials? Automotive CMOs discussed this and personalized CX at the recent Reuters Automot...