Christina Stubler - Treasure Data Blog

Author Archive for: "christina"

January 2, 2020

2020 Martech Trends: Expert Advice for Modern Marketers

The average marketing team has nearly 100 martech tools, so it’s no surprise the hottest trends in martech are focused on improving martech effectiveness, increasing return on investment, and building loyalty...

December 4, 2019

30 Omnichannel Personalization Stats for B2C Marketers

If you’re like most B2C marketers, the question is no longer, “Why omnichannel marketing?” You’ve probably already embraced the idea of data-driven marketing. Now the question is how to get the data you...

October 29, 2019

Influencer Marketing vs. Social Media Marketing—What’s the Difference?

Influencer marketing and social media marketing both use social networks, so what’s the difference? And how does customer data help both? This article and the included examples help to explain....

October 1, 2019

MarTech East Takeaways: Would Marketing Be Faster If Campaign Martech Were More DIY?

The next MarTech Conference isn't until April, but don't fret. MarTech East gave us plenty to think about until then. Take Scott Brinker's keynote. The man behind the conference and the marketing technology sup...

September 19, 2019

Marketing to Millennials, Gen Z: 6 Experience-based Strategies for CMOs

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. Seventy-five million strong, Millennials make up nearly a quarter of the total U.S. population and a who...

August 30, 2019

What CDPs are Good at—5 Ways Marketers Get Better Results with Customer Data Platforms

If it seems like you're hearing the term “customer data platform” or “CDP” everywhere, it's because you are, and with MarTech East just around the corner, you'll probably hear it a lot more. One big rea...

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences

Increasingly, retail business isn't all about the product—it's about the experience. Research suggests that customer experience will actually overtake price and product as the key differentiator by 2020, part...

7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

It's morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related e...

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes

Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers thro...

10 Beautiful Views to Enjoy at the Gartner Marketing Symposium

Expert advice, practical methodologies, and meaningful networking await you at the 2019 Gartner Marketing Symposium in San Diego. Each year, the conference features marketing leaders eager to share their insigh...

Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report