Christina Stubler - Treasure Data Blog

Author Archive for: "christina"

How to Preserve Customer Privacy in Data-Driven Marketing

Relevance and personalization aren't brand differentiators anymore—they're a minimum requirement. Consumers expect exceptional marketing experiences from every brand they interact with—and that requires lot...

February 17, 2021

A Data-First, Customer-Driven Approach to Digital Transformation

Successful digital transformation amounts to finding new customers and delivering the right CX for each one. Here’s how to use customer data to achieve that....

December 7, 2020

[Infographic] How 3 Major Brands Transformed Their Customer Experience with a CDP

A CDP helps brands create meaningful, hyper-personalized experiences by turning siloed and underused data into accurate and actionable unified customer profiles. See how three major brands transformed their CX ...

The Moments that Move People: How Data Drives Emotion in Marketing

While tapping into the emotions of millions of consumers may seem like an impossible task, it can be done. Using the wealth of customer data that exists in the world, we can create more memorable, moving experi...

How Customer Data Is Helping Retailers Stay Relevant During Covid-19

In the era of risk and huge shifts in customer behavior, three retailers—EO Products, Summersalt, and Moda Operandi—use customer data to deliver the (right) goods....

The 10 Best Coronavirus Data Visualizations We’ve Found

Even with constant COVID-19 news coverage, it’s hard to wrap our minds around the numbers. Here are the best resources we’ve found to explain and visualize the spread of the virus around the world....

February 28, 2020

5 Brands that Focus on Omnichannel Customer Experience

Technology continues to redefine what’s possible in omnichannel marketing. But what exactly does a good omnichannel approach look like—both from the customer’s point of view, and that of the marketers who...

February 26, 2020

How to Boost Customer Retention, Reduce Attrition Rates with Martech

With a plethora of brands vying for each consumer’s attention, marketers can’t assume they will win a repeat purchase, let alone brand loyalty. Here’s how advanced martech can help companies reduce custom...

February 21, 2020

Experience-Based Marketing: How to Get It Right with Personalization and Data

What kind of experiences are you providing the people you want to reach? In experience-based marketing, the goal is to transform every interaction with a potential or existing customer into a compelling experie...

February 6, 2020

Marketing Inspiration: 10 Ways Experts Fight February Funk

We asked marketing experts like Shep Hyken, Chris Penn, Mellissah Smith, Martin Jones and more how they stay inspired. Here is a list of their best tips, books, blogs, and podcasts to keep your marketing motiva...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why