Christina Stubler - Treasure Data Blog

Author Archive for: "christina"

September 22, 2021

What Is Customer Experience Management? And Why Does It Matter?

Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Her...

August 13, 2021

Five Surprising Millennial Retail and Shopping Trends in 2021

Millennial retail trends are changing as these shoppers’ needs evolve. Which customer experiences attract and inspire millennial loyalty? And how do customer data platforms (CDPs) help marketers understand th...

CDP Training: Where to find Customer Data Platform Courses

Customer data platforms (CDP) have become a foundational technology in the martech stack, leaving many needing to fast track their CDP expertise. This list of CDP training resources will help you and your team ...

How to Preserve Customer Privacy in Data-Driven Marketing

Relevance and personalization aren't brand differentiators anymore—they're a minimum requirement. Consumers expect exceptional marketing experiences from every brand they interact with—and that requires lot...

February 17, 2021

A Data-First, Customer-Driven Approach to Digital Transformation

Successful digital transformation amounts to finding new customers and delivering the right CX for each one. Here’s how to use customer data to achieve that....

December 7, 2020

[Infographic] How 3 Major Brands Transformed Their Customer Experience with a CDP

A CDP helps brands create meaningful, hyper-personalized experiences by turning siloed and underused data into accurate and actionable unified customer profiles. See how three major brands transformed their CX ...

The Moments that Move People: How Data Drives Emotion in Marketing

While tapping into the emotions of millions of consumers may seem like an impossible task, it can be done. Using the wealth of customer data that exists in the world, we can create more memorable, moving experi...

How Customer Data Is Helping Retailers Stay Relevant During Covid-19

In the era of risk and huge shifts in customer behavior, three retailers—EO Products, Summersalt, and Moda Operandi—use customer data to deliver the (right) goods....

The 10 Best Coronavirus Data Visualizations We’ve Found

Even with constant COVID-19 news coverage, it’s hard to wrap our minds around the numbers. Here are the best resources we’ve found to explain and visualize the spread of the virus around the world....

February 28, 2020

5 Brands that Focus on Omnichannel Customer Experience

Technology continues to redefine what’s possible in omnichannel marketing. But what exactly does a good omnichannel approach look like—both from the customer’s point of view, and that of the marketers who...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why