Dilyan Kovachev - Treasure Data Blog

Author Archive for: "dilyan.kovachev"

Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best

Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more...

October 16, 2019

The Omniscience Option: Next-best-action Recommendations that Work

Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the appli...