Popular Posts - Treasure Data Blog - Part 27

Popular Posts

August 14, 2020

Marketers Need To Optimize Across—Not Within—Channels

The customer buying journey is changing at a faster pace now, requiring companies to be increasingly agile in how they market and sell. For these reasons, you need to stop optimizing within channels and start o...

August 10, 2020

Are You in the (Loyalty) Loop? How Customer Data Builds Relationships

Smart marketers don’t just use customer data to make sales—they leverage it to build relationships. Marketing expert Andrew Davis explains how to apply data to create optimal customer experiences, foster tr...

Treasure Data CDP a ‘Strong Performer’ in Forrester Wave™ Customer Analytics Tech Evaluation

Even in a crowded field, some martech stand out. Treasure Data Customer Data Platform (CDP) has been included by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer Anal...

3 CPG Companies Embracing DTC and Customer Data

Companies who sell all kinds of products—from razors to mattresses—have gotten into the DTC game. In recent months, with shoppers avoiding supermarkets and drugstores, large brands like PepsiCo, Coca-Cola, ...

Omnichannel vs. Multi-Channel Attribution: What’s the Difference?

Who made the sale? And what made customers buy? Businesses typically use one of two different models—omnichannel attribution and multi-channel attribution—to answer these questions. What's the difference? M...

CDPI’s David Raab Q&A: Marketing, CDPs, and Digital Transformation Post-Covid

This second-in-a-series, far-ranging interview with head of the Customer Data Platform Institute, David Raab, covers issues facing CMOs, DMOs, CTOs & DTOs—from digital marketing to coping with Covid....

If Your Approach to Data Privacy Is the Bare Minimum, You’re Doing it Wrong—Here’s Why

Forrester Research Principal Analyst Heidi Shey argues new privacy laws don’t have to hinder effective marketing. In fact, leaning into data privacy protection is a great business strategy. Here are three rea...

Sustainability IS Still Marketable—Here’s How Customer Data Helps

In the era of Covid-19, can you find new customers that care about health consciousness, sustainability, low carbon footprints, and the environment? That’s an interesting, potentially revenue-enhancing questi...

CDP Academy: Customer Data Resources for Every Marketer

CDP Academy, a new resource for marketers, features real-world successes in customer data-driven personalization, new customer acquisition, predictive analytics, targeting, and segmentation....

Arm proposes to transfer ownership of Treasure Data to SoftBank Group Corp. and its affiliates

Arm announced proposed strategic organizational changes to transfer its two IoT Services Group (ISG) businesses, Treasure Data and IoT Platform, to new entities that would be owned and operated by SoftBank Grou...

27