How to Get the Most from TUNE Marketing Analytics

In today’s highly competitive mobile app market, being slow is death. In order to get ahead, you must know what your customers want and need before your competitors do. Being able to respond quickly and efficiently to your customers’ changing needs and browsing habits may make the difference between increasing your sales conversion ratio and improving your bottom line or going out of business. That’s why Treasure Data is excited to be able to provide a plug-and-play data connector with TUNE for marketing analytics.

Need better customer insights? There’s an app for that!

By integrating the proven technology of the TUNE Marketing Console with the ease in reporting of Treasure Data’s customer data platform, you can take your in-app data management to the next level. Imagine having, on a single dashboard, the ability to view all of your data regarding user experience from all of your data sources.

What would you be able to do with your trial install rate, new customer sign-up rate, banner click rate and sales tally with a 360-degree customer view? Being able to bring such data together quickly can revolutionize your decision-making process, making it easy to micromanage your customers’ interactions and customize your marketing pitch for maximum efficiency.

What if you could easily push your customer analytic data into the data visualization tool of your choice? What if you could customize your data flow to get you what you want when you need it? What if – using third-party applications such as Hivemall – you could use your data to create machine-learning solutions? You can do this and more with the TUNE Data Connector for Enterprise from Treasure Data.

Using Treasure Data to Perfect TUNE

Treasure Data makes it easy to not only get marketing analytics data from TUNE, but also from Javascript, Mixpanel, Google Analytics, Adobe Analytics, the Unity Engine, App Annie, and more than 100 other data solutions and partners. Using your Treasure Data Write API key, you can create custom postback events that will allow easy management of your data flows from your Treasure Data account.

Setting up Treasure Data is as simple as giving your postback a custom name, setting up a table and database that will receive the data, entering your Treasure Data Write API key, and setting up your postback URL. The Treasure Data template is designed to allow for convenient, customizable queries of your data using SQL.

What does all this mean? Gaining unique insights with Treasure Data is as easy as an SQL query.

Making the Most of Your Data

The Treasure Data front end is designed with customization and ease-of-use in mind. It is simple to create joins that allow for data from different tables to be combined and compared. You can also adjust postback settings to get the data you need, how you need it.

This kind of customization and flexibility cannot be found in any other marketing analytics front end.

• Engage and re-engage customers
• Increase CLTV
• Segment by demographic, geography or usage

Deeper customer insights indicate when and how change is required

As Charles Darwin once wrote, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Treasure Data provides the tools you need to understand change and the resources to anticipate it. Find out how Treasure Data can increase your marketing analytics mastery today.