Author Archive for: "glenn"

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

Master BI Analytics with Adjust and Treasure Data Integrations

Peter Sondergaard of Gartner Research once said of BI analytics, “Information is the oil of the 21st century, and analytics is the combustion engine.” If you are to succeed in this interconnected world, not...

How to Use Your Customer Data Platform for Unity Insights

Here is the data integration riddle of the day. What do you get when you integrate powerful app analytics and a robust customer data platform? The answer is: a comprehensive, meaningful, insightful look at your...

App Annie or Apptopia? 3 factors you need to consider

Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...

3 Reasons Treasure Data’s CDP goes great with Eyeota for Audience Data

Successful digital advertising is about getting the right message in front of the right audience for your product or service. Having the right audience data platform solves this problem. Right? Well, it's a...

How to Get the Most from TUNE Marketing Analytics

In today's highly competitive mobile app market, being slow is death. In order to get ahead, you must know what your customers want and need before your competitors do. Being able to respond quickly and efficie...

Hubspot CRM Integration for Enterprise: The Treasure Data Hubspot Connector

If you're using Hubspot, you already have a good idea why it's the world's most popular marketing automation software. There is no easier solution for SMBs to get up and running with what Hubspot calls “Inbo...

Adobe Summit Report: Can Adobe Own Experience?

“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determini...

February 9, 2017

Customer Data Management, Step One: Setting up Google Tag Manager

Setting up the plumbing In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...

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