Glenn Thomas Davis - Treasure Data Blog

Author Archive for: "glenn"

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

How to Use Your Customer Data Platform for Unity Insights

If you were to ask the producers of Fruit Bump what it is that makes a good game great, they would say that it all comes down to a solid understanding of your game analytics. Seeking to create precise levels of...

App Annie or Apptopia? 3 factors you need to consider

Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...

How to Get the Most from TUNE Marketing Analytics

In today's highly competitive mobile app market, being slow is death. In order to get ahead, you must know what your customers want and need before your competitors do. Being able to respond quickly and efficie...

Hubspot CRM Integration for Enterprise: The Treasure Data Hubspot Connector

If you’re using Hubspot, you already have a good idea why it’s the world’s most popular marketing automation software. There is no easier solution for SMBs to get up and running with what Hubspot calls nb...

Adobe Summit Report: Can Adobe Own Experience?

“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determini...

February 9, 2017

Customer Data Management, Step One: Setting up Google Tag Manager

Setting up the plumbing In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...

February 2, 2017

4 Ways Customer Data Platforms Will Change the Way You Look at Marketing

Imagine you're a telemarketer working your way through a list of cold leads. Every time you reach a live human being, you go into your canned pitch: “Good morning, Mrs. Smith! I'm calling because I've g...

January 6, 2017

Customer Data Management, Step Zero: Choosing a Tag Manager

What do you want to do in 2017? Do you want to understand your customers better? Do you want to increase traffic and raise awareness of your product? Do you want to increase sales across different channels? Do you want to reduce churn? I'd like to do all these things, and I'm guessing you would t...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why