10 Can’t-Miss Sessions at MarTech West 2019

Excited about MarTech® 2019? So are we! At this year’s marketing, technology, and management conference you’ll learn innovative ways to dismantle departmental silos, uncover the right marketing technology for your company, and boost your ROI—just to scratch the surface.

We’ll be in San Jose, California, April 3-5, hearing from the world’s top innovators, marketers, and managers as they share their insights at the San Jose Convention Center. Here are the top MarTech® 2019 sessions we can’t wait to attend. And before you head to the conference, check out the Martech trends shaping 2019.

The MarTech® 2019 Sessions We’re Most Excited to See

There’s no shortage of powerful breakout sessions and workshops to dig your heels into at MarTech® 2019, which is why we’re so excited to be a part of it. If you’re attending, too, but still a little unsure about which sessions to go to, check out our recommendations below.

1. Using a CDP to Make the Most of Your Data (Workshop)

   David Raab, founder of the Customer Data Platform Institute, digs deep into all things CDP in this workshop. Learn what a Customer Data Platform is, how it works, and how it fits in your martech toolkit. Raab will help you define your customer data needs, teach you how to assess the technical and organizational factors impacting your success with customer data, explain how to find the right CDP for your needs, and outline how to plan for deployment.

2. Martech 2020: Succeeding in the Next Decade of Marketing

   It wouldn’t be MarTech without Scott Brinker—creator of the Marketing Technology Landscape Supergraphic, chair of the MarTech Conference, and editor of chiefmartec.com. You won’t want to miss this keynote. Scott will reveal his 2019 martech supergraphic. He will share the stage with Blue Green Brands CEO Jeff Eckman. Scott and Jeff will be presenting the newest martech salary survey results as well as a framework for success as we head into the next decade.

3. Measure What Matters: Data Strategy to Drive Results

   Led by Jennifer Brett, Head of Americas Insights at LinkedIn, Measure What Matters will teach you how to do away with horse-and-buggy era measurements, like clicks and engagements, to focus on more meaningful measures of success, like lead quality and closed business.

4. Combining Marketing Operations & Sales Operations for Customer Magic

   This isn’t the first time you’ve heard it’s important to combine marketing and sales operations, but Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, brings a fresh perspective on the benefits of this strategy in Combining Marketing Operations and Sales Operations for Customer Magic.

   In this session, you’ll explore the why, the how, and the results of combining marketing and sales operations into one organizational structure.

5. The Truth About Personalization: Using a CDP to Personalize Marketing

   Is a high level of personalization really needed for all companies on all channels? Erick Archer Smith, Head of Account-Based Marketing here at Treasure Data, unpacks personalization at scale, including lessons learned from major brands around the world.

   Smith will share personalization industry benchmarks collected from marketing leaders, and help attendees better define what’s working, what’s not, and how using a CDP can maximize personalization results on the channels that matter most to your business.

6. Customer Data Management 2020

   The customer data management landscape continues to shift as new data sources, privacy rules, and technologies continue to emerge. In Customer Data Management 2020, David Raab is back to describe what you can do today to prepare for 2020 and beyond.

7. Don’t Be a Packrat: Tips to Clean House and Manage Your Martech Stack More Efficiently

   According to Alana Hill, manager of marketing applications IT at Zendesk, the average modern enterprise has 91 marketing SaaS subscriptions. If you fall within this average, you may be a tool packrat. In this session, Hill will share how tool proliferation has become a growing problem in size, complexity, and cost—and what you can do about it.

8. Treasure Data Reception

   We’re sponsoring Thursday’s Expo Hall Reception, open to all pass holders. From 5-6 p.m., we’ll be serving up cocktails and tasty treats to keep you full and focused as you mingle with speakers, vendors, and other conference attendees. Make sure to stop by our booth (#607) for a chance to win a $500 Amex gift card! The winner will be announced during the morning keynote on Friday.

9. Maximize Efficiency & Scalability with the Right Team Structure, Data & Stack

   Join marketing technology pros Chris Borkenhagen, Brian Donaldson, and Kelly Horton from Docker as they share how to identify roadblocks and friction in organizations. Plus, you’ll learn how to elevate the current organizational structure at your company to improve cross-functional communication, alignment, and efficiency.

10. Personalizing User Experiences: Beyond A/B Testing

    Personalizing User Experiences will be led by Aaron Wroblewski, an AI Software Engineering Manager at Zillow. Wroblewski will share how Zillow has used dynamic personalization to efficiently and dynamically serve users the landing page they’re most likely to engage with. Zillow’s machine-learned model has lifted on-site engagement by 10% while increasing speed of execution by 75% compared to classic A/B testing, and Wroblewski is sharing how.

Your Marketing, Technology, and Management Challenges: Solved

The MarTech® Conference is designed for senior decision-makers working at the intersection of marketing, technology, and management. In other words, the MarTech® 2019 Conference is tailor-made for you.

If you haven’t gotten your all-access pass yet, use code MTSJ19SPONSOR15AA to save 15%. We look forward to seeing you in April in San Jose, California, and helping uncover the strategies you need to overcome your toughest marketing obstacles.

Going to MarTech West this year?

Visit booth 607 and learn how to leverage all your data for better sales.