David McCarty - Treasure Data Blog - Part 2

Author Archive for: "David McCarty"

December 2, 2020

CPG Bytes—A New Treasure Data Video Series

You may have noticed a sharp increase in stories pertaining to CPG brands since the pandemic began. Our new short-video series—“CPG Bytes”—will help you focus on the CPG industry news and insights that ...

September 23, 2020

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and conn...

September 18, 2020

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them....

September 10, 2020

The Best RFP for CPG Manufacturers Choosing a Customer Data Platform (CDP)

CPG manufacturers are making big investments to leverage customer data. This ready-to-use CDP RFP template—with more than 200 questions—is designed to get you the answers you need to pick the right CDP for ...

August 27, 2020

Customer Data Analytics and Insights Key to Post-Pandemic CPG Success

Survey: CPG companies are investing in data analytics and customer data platforms (CDPs) to track rapidly changing consumer habits & supply chains. Those that do could be in a better position to thrive post-COV...

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