Erik Archer Smith - Treasure Data Blog

Author Archive for: "Erik Archer Smith"

August 15, 2019

Four Customer Journey Maps (And Why You Might Need Them All)

The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to kno...

IoT in Retail Will Pay Off Big—5 Ways to Ride the Wave NOW

When it comes to brands connecting with consumers, the Internet of Things (IoT) is often called “the third great technological transformation of a generation.” It follows on the heels of the emergence of we...

What’s the Difference? Customer Loyalty vs. Customer Retention

The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it's only the very beginning. Guiding your customers through a successful,...

Infographic: 50 Years of Gaming—What’s Next?

From arcades to augmented reality, gaming has delivered surprising, exponential growth. And the next era—powered by 5G, AI, and gamer data—is expected to dwarf even the past explosive rise. We've outline...

New Report Finds Enterprises Still Struggle to Provide One-to-One Personalization to Customers

News Highlights: Only 21 percent of enterprises feel they are highly successful in their personalization efforts Forty percent report their customer personalization efforts have had a direct impact on m...

6 Gaming Trends to Watch Now: Get Ready for a Revolution

Each decade since the 70s has seen monumental changes in video games, but everything thus far will be a blip compared to what's coming in the next few years. Recently at GDC, I shared my views about the factors...

February 28, 2019

How to Optimize Your B2B Martech Stack

We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B mark...

February 5, 2019

Martech Stack Bloat — Does Your Martech Stack Need a Marie Kondo Clean-out?

No industry is immune to the wave of disruptive digital innovation that we are seeing today. At the core of this disruption—being driven by startups and incumbent players such as Amazon, Google, and Facebook ...

December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 states equally Adults are most comfortable handing over their email a...

December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...

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