Author Archive for: "erik"

December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 ...

December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

CCPA Privacy Policy Requirements: Processes and Systems for CMOs to Implement Now In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy...

November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

But how to go about it? And more importantly, is it really going to show real results and provable profits? The stakes are high and the payoffs can be huge. For example, Japanese lifestyle retail giant Muji ...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

GDPR vs. CCPA – What You Still Need to Do to Comply Here's a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy co...

November 1, 2018

5 Ways IoT Customer Data Will Change Every Job in Retail

5 Ways IoT Customer Data Will Change Every Job in Retail More than 20 years ago, websites changed how brands connected with customers. Ten years later, social media and mobile devices helped communication betw...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

New California regulations mandate even stricter data protection practices, which must be in place by 2020. The California Consumer Data Privacy Act (CCPA), passed in June 2018, limits how much data can be stor...

September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

Customer Segmentation: The Case for Relevance in Retail Marketing The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer...

September 20, 2018

How a Customer Data Platform Supports Your Sales Team

Advanced Selling Techniques: How a Customer Data Platform Supports Your Sales Team I've literally trained thousands of salespeople, and so far I've never found one who liked working with multiple systems....

GDPR Is Just the Beginning. Get Ready for CCPA

Next up—The California Consumer Privacy Act of 2018 The European Union's General Data Protection Regulation (GDPR) took effect at the end of May. And now many businesses must scramble to comply with the Ca...

Solving the GDPR Cookie Paradox

With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers' interpretations of those ...

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