Erik Archer Smith - Treasure Data Blog

Author Archive for: "Erik Archer Smith"

6 Gaming Trends to Watch Now: Get Ready for a Revolution

Each decade since the 70s has seen monumental changes in video games, but everything thus far will be a blip compared to what's coming in the next few years. Recently at GDC, I shared my views about the factors...

February 28, 2019

How to Optimize Your B2B Martech Stack

We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B mark...

February 5, 2019

Martech Stack Bloat — Does Your Martech Stack Need a Marie Kondo Clean-out?

No industry is immune to the wave of disruptive digital innovation that we are seeing today. At the core of this disruption—being driven by startups and incumbent players such as Amazon, Google, and Facebook ...

December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 states equally Adults are most comfortable handing over their email a...

December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...

November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

Retail Personalization is a very abstract, impersonal-sounding term. Perhaps that’s why it’s often used with more customer-centric words like customer personas and “customer journey.” Smart CMOs know th...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

Here’s a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy compliance with the California Consumer Privacy Act (CC...

November 1, 2018

5 Ways IoT Customer Data Will Change Every Job in Retail

More than 20 years ago, websites changed how brands connected with customers. Ten years later, social media and mobile devices helped communication between them become a two-way street. Today, we're in the mids...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

If you’ve worked hard to meet the last round of requirements for the GDPR privacy requirements, and thought you could breathe a sigh of relief, we’ve got some bad news from California......

September 25, 2018

Customer Segmentation: The Case for Relevance in Retail Marketing

The retail sector is undergoing massive change as companies seek to turn business models on their head and develop highly personalized customer experiences. Winning the loyalty of the customer is more crucial n...

1