Tom Treanor - Treasure Data Blog - Part 3

Author Archive for: "Tom Treanor"

December 27, 2019

Which American Cities Have the Most Smart Homes? The Answer, According to Zillow

Whether you are talking about voice-activated thermostats or refrigerators that update your grocery list—how common are “smart homes” and which parts of the country are adopting this technology fastest?...

December 17, 2019

Interview with Rosanne Saccone on what it takes for marketing teams to be truly customer-centric

CMO Roseanne Saccone says that the future of data-driven marketing lies in after-purchase customer experience and teams collaborating businesswide....

December 9, 2019

Interview with Sarah Evans on combining marketing and PR tactics for maximum impact

What is the biggest change transforming PR and marketing? It might just be the easy availability of data, something Sarah Evans, a recognized expert in PR and marketing, says is “both exciting and scary.”...

December 2, 2019

Interview with Top 100 Social Media Influencer, CEO, Analyst, Writer, and Consultant for Social Magnets

Marketing has a rhythm, a cadence. If done right, each tactic hits the notes needed to evoke emotion and inspire action in the audience. But if your timing is off, or your messages don’t resonate, people will...

November 20, 2019

New Microtransaction Data: Tricked-Out Gamers—Ready to Play and Pay

A new survey of nearly 1,000 gamers explores microtransactions—revealing what types of downloadable content gamers are most motivated to buy and how much they spend. Read the highlights and get the full repor...

November 18, 2019

A Q&A with Tom Pick: What B2B Marketers Should Stop Doing Right Now

B2B buyers are looking for authentic brand experiences. So we asked B2B marketing expert Tom Pick to share tips and strategies for marketers striving to connect with customers and outpace the competition....

November 11, 2019

Learn new entrepreneurial guerilla marketing strategies from marketing automation expert Mellissah Smith

Martech isn't just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn't have to break the bank. Cost-effective martech options—with AI-assisted marke...

November 6, 2019

Is Every Great Marketer Part Data Scientist? Expert Q&A with Chris Penn

Traditionally, good marketers are natural detectives. If a campaign goes down in flames, we ask questions, make educated guesses about what went wrong, course-correct, and try again. But marketers no longer nee...

October 31, 2019

20 Top Marketing Conferences to Stay Competitive in 2020

Even in our digital world, marketing conferences are great for professional growth—expanding both your knowledge and network. Here are the top 20 marketing conferences and martech shows & events in 2020....

October 21, 2019

Marketers, Use Martech to Become a Digital Disruptor Yourself: A Q&A with Pam Didner

CMOs, brand managers and digital marketers, take heart. Read Pam Didner’s Q&A on hot martech trends—such as AI, machine learning (ML), and data integration — to help beat digital disruptors and maybe beco...

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report