Tom Treanor - Treasure Data Blog - Part 3

Author Archive for: "Tom Treanor"

Truly Data Driven: Practical applications of data (and do you need a data and analytics team?)

“Truly Data Driven,” a new newsletter, explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and resources centered around helping you become more dat...

Flawless Customer Data Orchestration: A Marketer’s Guide

Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. This article explains these processes, and discusses how the right Customer Data Platform (CDP) cho...

February 4, 2021

Data Hygiene and Governance for Data-Driven Marketers

Who should own data management? Everyone, says marketing futurist and influencer Ross Quintana—but marketing, with its particularly data-driven nature, should lead. Learn why he supports a more inclusive fram...

December 9, 2020

Q&A with Don Peppers: A CX Expert’s View on Digital Transformation and the Customer Experience

What are the keys to mastering CX in a time of digital disruption? We asked Don Peppers, a pioneer of one-to-one marketing and a renowned authority, author, and speaker on customer experience, to share his view...

November 23, 2020

Retail Holiday Guide 2020: Industry Perspectives

How’s COVID-19 changing retail and ecommerce holiday shopping? Some businesses use customer data platforms (CDPs) to predict demand and better understand customers and shifting holiday buying patterns. Here�...

November 18, 2020

A New Urgency: How CDPs Power Digital Transformation

Companies are using CDPs to accelerate the use of customer data throughout their organizations, both to cope with COVID and for personalization that leads to greater profits, efficiency, and customer loyalty....

November 12, 2020

Retail Holiday Guide 2020: Lessons Learned from Back-to-School Spending

Consumers demonstrated a willingness to spend during the back-to-school season. What lessons can be learned to help retailers prepare for an upcoming holiday shopping season that promises to be more competitive...

November 10, 2020

Retail Holiday Guide 2020: A Very COVID Holiday Season

In the first of our Retail Holiday Guide 2020 blogs, we examine how different regions will address COVID-19 challenges, how consumers will split spending between online and offline channels, and how retailers c...

November 6, 2020

Is CDP Confusion Making You Miss Your Best Options for Data Security, Integration, and Scalability?

In an Advertiser Perceptions survey of customer data platform (CDP) experts and buyers, one company wins in security, scalability, ease-of-use, and integration, but still isn’t as famous as some of its multi-...

October 15, 2020

Personalization on Tap: How the Beverage Industry Turns Data Into Profits

For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why