Tag Archives for: "AdTech"

5 Things to Look Forward to at Adobe Summit 2017

Here are 5 great events to add to your Adobe Summit calendar:Network with the top digital marketers from all over the world at the Tuesday evening Welcome Reception at 6:30pm. Explore the Community Pavili...

September 28, 2016

Video: Driving Advertising Analytics for Yield Optimization at Dashbid

Dashbid's meteoric rise is due in no small measure to their ability to separate the signal from the noise in video advertising RTB data, and to use that signal programmatically to make intelligent selling decisions on behalf of web publishers. In this clip, Jonathan Bloch, Dashbid's Chief Data Scien...

Customer Highlight: Scaling The Insights

A top 5 ad agency builds custom DMPs on Treasure Data to provide state of the art analytics for its global brands.As an international digital advertising giant, Dentsu has long understood the importance of performance metrics. Their innovations in data-driven marketing have helped global brand...

Four Analytics Problems…That Our Customers Solved

When companies decide it's time to be “data-driven,” there are a number of common pits into which they tend to fall. One we see quite often is that they build their own internal data application platform. ...

4 Ways AdTech Uses Treasure Data’s Open Source Software

Like many cloud services, Treasure Data has been a huge beneficiary of open source software. For example, we have adopted and modified Hive and Presto for our distributed processing back end and made several key contributions back to Presto. We run dozens of Chef recipes everyday, and Rails and Angu...

October 13, 2014

How to Get More Clicks for Digital Advertising: Step by Step Guide to Optimizing CTRs with Real-time Data + Machine Learning

In the digital advertising space, optimizing the CTR (Click Through Rate) is one of the major challenges to increasing the performance of the advertising networks. Often times, machine learning algorithms are used to optimize what ads are relevant to the incoming visitors by learning from the histo...