AdTech - Treasure Data Blog

Tag Archives for: "AdTech"

5 Things to Look Forward to at Adobe Summit 2017

Here are 5 great events to add to your Adobe Summit calendar: Network with the top digital marketers from all over the world at the Tuesday evening Welcome Reception at 6:30pm. Explore the Community Pavili...

Customer Highlight: Scaling The Insights

As an international digital advertising giant, Dentsu has long understood the importance of performance metrics. Their innovations in data-driven marketing have helped global brands such as Toyota, Honda, and Sony establish and maintain......

Four Analytics Problems…That Our Customers Solved

When companies decide it's time to be “data-driven,” there are a number of common pits into which they tend to fall. One we see quite often is that they build their own internal data application platform. ...

4 Ways AdTech Uses Treasure Data’s Open Source Software

Like many cloud services, TD has been a huge beneficiary of open source software. For example, we have adopted and modified Hive and Presto for our distributed processing back end and made several key contributions back to Presto......

October 13, 2014

How to Get More Clicks for Digital Advertising: Step by Step Guide to Optimizing CTRs with Real-time Data + Machine Learning

In the digital advertising space, optimizing the CTR (Click Through Rate) is one of the major challenges to increasing the performance of the advertising networks. Often times, machine learning algorithms are used to optimize what ads are relevant to the incoming visitors by learning from the histo...