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Popular Posts
December 16, 2020

Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

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The loss of third-party cookies does not mean the end of exceptional omnichannel experiences. Instead, it’s an opportunity for the industry to move toward a fully connected ecosystem, with an identity-based i...
December 10, 2020

Auto Industry Insights—How to Deliver the Ultimate Customer Experience

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How can your business build experiences that will win customers, now and tomorrow? Here are five key takeaways from automotive leaders—and a glimpse at an industry shifting toward seamless, customer-centric d...
December 9, 2020

Q&A with Don Peppers: A CX Expert’s View on Digital Transformation and the Customer Experience

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What are the keys to mastering CX in a time of digital disruption? We asked Don Peppers, a pioneer of one-to-one marketing and a renowned authority, author, and speaker on customer experience, to share his view...
December 7, 2020

[Infographic] How 3 Major Brands Transformed Their Customer Experience with a CDP

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A CDP helps brands create meaningful, hyper-personalized experiences by turning siloed and underused data into accurate and actionable unified customer profiles. See how three major brands transformed their CX ...
December 4, 2020

Maximizing Mobile: 3 Strategies to Leverage Mobile Customer Data

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The sudden and widespread increase in mobile browsing and buying has created multiple opportunities for retailers to leverage customer data and exceed customer expectations. Here’s how retailers can leverage ...
December 3, 2020

CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success

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CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consu...
December 2, 2020

CPG Bytes—A New Treasure Data Video Series

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You may have noticed a sharp increase in stories pertaining to CPG brands since the pandemic began. Our new short-video series—“CPG Bytes”—will help you focus on the CPG industry news and insights that ...
November 23, 2020

Retail Holiday Guide 2020: Industry Perspectives

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How’s COVID-19 changing retail and ecommerce holiday shopping? Some businesses use customer data platforms (CDPs) to predict demand and better understand customers and shifting holiday buying patterns. Here...
November 16, 2020

Retail Holiday Guide 2020: How Data Can Help Retailers Prepare

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How can retailers prepare for an unprecedented holiday shopping season? With access to information on intent, purchase and browsing history, available inventory, and more, it’s possible to provide next-level ...
November 12, 2020

Retail Holiday Guide 2020: Lessons Learned from Back-to-School Spending

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Consumers demonstrated a willingness to spend during the back-to-school season. What lessons can be learned to help retailers prepare for an upcoming holiday shopping season that promises to be more competitive...
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