For Gen Z, there is no distinction between the digital and physical worlds. Marketing to this constantly connected generation requires data-driven, personalized CX and a detailed single customer view (SCV) to drive multi-experiences.

How has the pandemic shifted priorities for automakers? And how has it changed expectations among buyers, especially millennials? Automotive CMOs discussed this and personalized CX at the recent Reuters Automotive Event.

What were the most popular topics for data-driven marketers in 2020? Personalized customer experience (CX), digital transformation, and the impact of the coronavirus were among the top themes in Treasure Data's blog.

How will retail change in 2020 and beyond? NRF boasts more than 175 informative sessions, and we’ve highlighted five of the most relevant to personalized customer experiences that you won’t want to miss.

A new WBR Insights report looks at companies’ data management in their operations and finds interesting links between using unified data management and the ability to improve customer experiences.

Post-pandemic consumers expect retailers to provide the experiences they crave with the products and brands they love. To do so, retailers need first-party customer data—lots of it—and a centralized customer data foundation.

What are the keys to mastering CX in a time of digital disruption? We asked Don Peppers, a pioneer of one-to-one marketing and a renowned authority, author, and speaker on customer experience, to share his viewpoint during a recent Q&A.

A new study reveals retail is betting big on data-driven technologies to drive tailored and personalized customer experiences (CX) and better engage with their customers throughout the purchasing lifecycle.

Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business.

CPG companies get too little retail customer data to discern customer intent. The right CDP integrates your fragmented, incomplete data into single customer views (SCVs) for better segmentation, personalized CX & more.