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2021 Survey Reveals Consumer Attitudes on Customer Service
A recent Treasure Data survey reveals how consumers feel about the use of their data, what matters most to them when interacting with custo
What Is Customer Experience Management? And Why Does It Matter?
Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Here’s how.
Here’s How Marketing Can Thrive in the Cookieless Future
Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: Better security and privacy benefit everyone.
Five Surprising Millennial Retail and Shopping Trends in 2021
Millennial retail trends are changing as these shoppers’ needs evolve. Which customer experiences attract and inspire millennial loyalty? And how do customer data platforms (CDPs) help marketers understand their behavior?
The Difference Between First-party, Second-party and Third-party Data
The Difference Between First-party, Second-party and Third-party Data We create great customer experiences when we understand our customers, and we understand our customers with the help of data. There are several types of customer and...
What is First-Party Data and Why Is It So Important?
What is First-Party Data and Why Is It So Important? Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party...
Partner Spotlight: How Marketing Will Change in the Post-cookie, Post-IDFA World
Cookies and IDFAs for marketing will soon be obsolete. Karlsgate’s CEO explains how CDPs and Karlsgate help supply missing data. They discuss how to meet the emerging challenges for managing and connecting first-party data.
CDP vs. DMP vs. CRM: Differences, Similarities, and Best Practices FAQ
Treasure Data outlines the differences between CDP, CRM and DMP marketing technology, and offers insights on today's best practices to deliver relevant, real-time, personalized customer experience (CX).
Never Saw Yourself as a Support Engineer? How Treasure Data’s Unique Customer Focus Makes It a Position Where You’ll Thrive
Want to grow your technical skills and career? Treasure Data support engineers help world class brands create personalized and profitable customer experiences. If you are looking for your next dream job, start here.
Truly Data Driven: What is Zero-Party Data (and How to Use It)?
In this issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—CMO Tom Treanor summarizes data marketing news on zero-party data, using CDPs for management, midsize marketing, and what website visitors want.